Metric

Reporting metrics.

Enums
`METRIC_UNSPECIFIED`	Unspecified metric.
`PAGE_VIEWS`	Number of page views.
`AD_REQUESTS`	Number of ad units that requested ads (for content ads) or search queries (for search ads). An ad request may result in zero, one, or multiple individual ad impressions depending on the size of the ad unit and whether any ads were available.
`MATCHED_AD_REQUESTS`	Requests that returned at least one ad.
`TOTAL_IMPRESSIONS`	Impressions. An impression is counted for each ad request where at least one ad has been downloaded to the user’s device and has begun to load. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads.
`IMPRESSIONS`	Impressions. An impression is counted for each ad request where at least one ad has been downloaded to the user’s device and has begun to load. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads.
`INDIVIDUAL_AD_IMPRESSIONS`	Ads shown. Different ad formats will display varying numbers of ads. For example, a vertical banner may consist of 2 or more ads. Also, the number of ads in an ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads or image ads.
`CLICKS`	Number of times a user clicked on a standard content ad.
`PAGE_VIEWS_SPAM_RATIO`	Fraction of page views considered to be spam. Only available to premium accounts.
`AD_REQUESTS_SPAM_RATIO`	Fraction of ad requests considered to be spam. Only available to premium accounts.
`MATCHED_AD_REQUESTS_SPAM_RATIO`	Fraction of ad requests that returned ads considered to be spam. Only available to premium accounts.
`IMPRESSIONS_SPAM_RATIO`	Fraction of impressions considered to be spam. Only available to premium accounts.
`INDIVIDUAL_AD_IMPRESSIONS_SPAM_RATIO`	Fraction of ad impressions considered to be spam. Only available to premium accounts.
`CLICKS_SPAM_RATIO`	Fraction of clicks considered to be spam. Only available to premium accounts.
`AD_REQUESTS_COVERAGE`	Ratio of requested ad units or queries to the number returned to the site.
`PAGE_VIEWS_CTR`	Ratio of individual page views that resulted in a click.
`AD_REQUESTS_CTR`	Ratio of ad requests that resulted in a click.
`MATCHED_AD_REQUESTS_CTR`	Ratio of clicks to matched requests.
`IMPRESSIONS_CTR`	Ratio of IMPRESSIONS that resulted in a click.
`INDIVIDUAL_AD_IMPRESSIONS_CTR`	Ratio of individual ad impressions that resulted in a click.
`ACTIVE_VIEW_MEASURABILITY`	Ratio of requests that were measurable for viewability.
`ACTIVE_VIEW_VIEWABILITY`	Ratio of requests that were viewable.
`ACTIVE_VIEW_TIME`	Mean time an ad was displayed on screen.
`ESTIMATED_EARNINGS`	Estimated earnings of the publisher. Note that earnings up to yesterday are accurate, more recent earnings are estimated due to the possibility of spam, or exchange rate fluctuations.
`PAGE_VIEWS_RPM`	Revenue per thousand page views. This is calculated by dividing the estimated revenue by the number of page views multiplied by 1000.
`AD_REQUESTS_RPM`	Revenue per thousand ad requests. This is calculated by dividing estimated revenue by the number of ad requests multiplied by 1000.
`MATCHED_AD_REQUESTS_RPM`	Revenue per thousand matched ad requests. This is calculated by dividing estimated revenue by the number of matched ad requests multiplied by 1000.
`IMPRESSIONS_RPM`	Revenue per thousand ad impressions. This is calculated by dividing estimated revenue by the number of ad impressions multiplied by 1000.
`INDIVIDUAL_AD_IMPRESSIONS_RPM`	Revenue per thousand individual ad impressions. This is calculated by dividing estimated revenue by the number of individual ad impressions multiplied by 1000.
`COST_PER_CLICK`	Amount the publisher earns each time a user clicks on an ad. CPC is calculated by dividing the estimated revenue by the number of clicks received.
`ADS_PER_IMPRESSION`	Number of ad views per impression.
`TOTAL_EARNINGS`	Total earnings are the gross estimated earnings from revenue shared traffic before any parent and child account revenue share is applied.
`WEBSEARCH_RESULT_PAGES`	Number of results pages.
`FUNNEL_REQUESTS`	Number of requests for non-ad units (for example a related search unit). For more information, see Funnel requests.
`FUNNEL_IMPRESSIONS`	Number of requests for non-ad units ads that returned content that was shown to the user. For more information, see Funnel impressions.
`FUNNEL_CLICKS`	Number of times a user clicked on a non-ad unit, triggering further ad requests. For more information, see Funnel clicks.
`FUNNEL_RPM`	Revenue per thousand funnel impressions. This is calculated by dividing estimated revenue by the number of funnel impressions multiplied by 1000. For more information, see Funnel RPM.