Use channels for advanced reporting
Stay organized with collections
Save and categorize content based on your preferences.
Within AdSense you can track your games revenue by using the
Requested format breakdown which will allow you to see metrics split out by
Interstitial and Rewarded. However, it is often necessary to track
monetization performance in more detail–such as tracking revenue for each game,
or for each distribution partner.
One way to do this is to associate a
channel with your game
using the data-ad-channel
parameter to the AdSense tag:
<script async
data-ad-channel="123456790"
src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-123456789"
crossorigin="anonymous">
</script>
<script>
window.adsbygoogle = window.adsbygoogle || [];
var adBreak = adConfig = function(o) {adsbygoogle.push(o);}
</script>
For example, you host all of your games for a particular distribution partner at
a specific URL. You can
create a new channel
and pass its ID in the tag hosted at that page. This would let you track all of
the revenue generated from partners linking to that URL and all of the revenue
from that distribution partnership.
By default you can create upto 2000 channels within AdSense, if necessary this
limit can be increased by getting in touch with your Google Account Manager.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2023-12-05 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2023-12-05 UTC."],[[["Track game revenue by ad format (Interstitial, Rewarded) using the \"Requested format\" breakdown in AdSense."],["Track more granular revenue data (e.g., per game, per distribution partner) by associating channels with your games using the `data-ad-channel` parameter in the AdSense tag."],["Create channels and assign unique IDs to track revenue from specific URLs or distribution partners, providing detailed performance insights."],["AdSense allows for up to 2000 channels by default, with the option to increase this limit by contacting your Google Account Manager."]]],[]]