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// Requesting an update to consent information should be called on every app launch.
UMPConsentInformation.sharedInstance.requestConsentInfoUpdate(with: parameters) {
  requestConsentError in
  guard requestConsentError == nil else {
    return consentGatheringComplete(requestConsentError)
  }

  UMPConsentForm.loadAndPresentIfRequired(from: consentFormPresentationviewController) {
    loadAndPresentError in

    // Consent has been gathered.
    consentGatheringComplete(loadAndPresentError)
  }
}
ConsentManager.swift

// Requesting an update to consent information should be called on every app launch.
[UMPConsentInformation.sharedInstance
    requestConsentInfoUpdateWithParameters:parameters
                         completionHandler:^(NSError *_Nullable requestConsentError) {
                           if (requestConsentError) {
                             consentGatheringComplete(requestConsentError);
                           } else {
                             [UMPConsentForm
                                 loadAndPresentIfRequiredFromViewController:viewController
                                                          completionHandler:^(
                                                              NSError
                                                                  *_Nullable loadAndPresentError) {
                                                            // Consent has been gathered.
                                                            consentGatheringComplete(
                                                                loadAndPresentError);
                                                          }];
                           }
                         }];
ConsentManager.m

var isPrivacyOptionsRequired: Bool {
  return UMPConsentInformation.sharedInstance.privacyOptionsRequirementStatus == .required
}
ConsentManager.swift

- (BOOL)areGDPRConsentMessagesRequired {
  return UMPConsentInformation.sharedInstance.privacyOptionsRequirementStatus ==
         UMPPrivacyOptionsRequirementStatusRequired;
}
ConsentManager.m

self.privacySettingsButton.isEnabled = ConsentManager.shared.isPrivacyOptionsRequired
ViewController.swift

// Set up the privacy options button to show the UMP privacy form.
// Check ConsentInformation.getPrivacyOptionsRequirementStatus
// to see the button should be shown or hidden.
strongSelf.privacySettingsButton.hidden =
    !ConsentManager.sharedInstance.areGDPRConsentMessagesRequired;
ViewController.m

UMPConsentForm.presentPrivacyOptionsForm(
  from: viewController, completionHandler: completionHandler)
ConsentManager.swift

[UMPConsentForm presentPrivacyOptionsFormFromViewController:viewController
                                          completionHandler:completionHandler];
ConsentManager.m

ConsentManager.shared.gatherConsent(from: self) { [weak self] consentError in
  guard let self else { return }

  if let consentError {
    // Consent gathering failed. This sample loads ads using
    // consent obtained in the previous session.
    print("Error: \(consentError.localizedDescription)")
  }
  // ...
}
ViewController.swift

  [ConsentManager.sharedInstance
      gatherConsentFromConsentPresentationViewController:self
                                consentGatheringComplete:^(NSError *_Nullable consentError) {
                                  if (consentError) {
                                    // Consent gathering failed.
                                    NSLog(@"Error: %@", consentError.localizedDescription);
                                  }

                                  __strong __typeof__(self) strongSelf = weakSelf;
                                  if (!strongSelf) {
                                    return;
                                  }

                                  // ...

                                  if (ConsentManager.sharedInstance.canRequestAds) {
                                    [strongSelf setupAdsLoader];
                                  }
                                }];

  // This sample attempts to load ads using consent obtained in the previous session.
  if (ConsentManager.sharedInstance.canRequestAds) {
    [self setupAdsLoader];
  }

  [self setUpContentPlayer];
}

- (IBAction)onPlayButtonTouch:(id)sender {
  [self requestAds];
  self.playButton.hidden = YES;
}

#pragma mark Content Player Setup

- (void)setUpContentPlayer {
  // Load AVPlayer with path to our content.
  NSURL *contentURL = [NSURL URLWithString:kTestAppContentUrl_MP4];
  self.contentPlayer = [AVPlayer playerWithURL:contentURL];

  // Create a player layer for the player.
  AVPlayerLayer *playerLayer = [AVPlayerLayer playerLayerWithPlayer:self.contentPlayer];

  // Size, position, and display the AVPlayer.
  playerLayer.frame = self.videoView.layer.bounds;
  [self.videoView.layer addSublayer:playerLayer];

  // Set up our content playhead and contentComplete callback.
  self.contentPlayhead = [[IMAAVPlayerContentPlayhead alloc] initWithAVPlayer:self.contentPlayer];
  [[NSNotificationCenter defaultCenter] addObserver:self
                                           selector:@selector(contentDidFinishPlaying:)
                                               name:AVPlayerItemDidPlayToEndTimeNotification
                                             object:self.contentPlayer.currentItem];
}

#pragma mark SDK Setup

- (void)setupAdsLoader {
  self.adsLoader = [[IMAAdsLoader alloc] initWithSettings:nil];
  self.adsLoader.delegate = self;
}

- (void)requestAds {
  // Create an ad display container for ad rendering.
  IMAAdDisplayContainer *adDisplayContainer =
      [[IMAAdDisplayContainer alloc] initWithAdContainer:self.videoView
                                          viewController:self
                                          companionSlots:nil];
  // Create an ad request with our ad tag, display container, and optional user context.
  IMAAdsRequest *request = [[IMAAdsRequest alloc] initWithAdTagUrl:kTestAppAdTagUrl
                                                adDisplayContainer:adDisplayContainer
                                                   contentPlayhead:self.contentPlayhead
                                                       userContext:nil];
  [self.adsLoader requestAdsWithRequest:request];
}

- (void)contentDidFinishPlaying:(NSNotification *)notification {
  // Make sure we don't call contentComplete as a result of an ad completing.
  if (notification.object == self.contentPlayer.currentItem) {
    [self.adsLoader contentComplete];
  }
}

#pragma mark AdsLoader Delegates

- (void)adsLoader:(IMAAdsLoader *)loader adsLoadedWithData:(IMAAdsLoadedData *)adsLoadedData {
  // Grab the instance of the IMAAdsManager and set ourselves as the delegate.
  self.adsManager = adsLoadedData.adsManager;
  self.adsManager.delegate = self;
  // Create ads rendering settings to tell the SDK to use the in-app browser.
  IMAAdsRenderingSettings *adsRenderingSettings = [[IMAAdsRenderingSettings alloc] init];
  adsRenderingSettings.linkOpenerPresentingController = self;
  // Initialize the ads manager.
  [self.adsManager initializeWithAdsRenderingSettings:adsRenderingSettings];
}

- (void)adsLoader:(IMAAdsLoader *)loader failedWithErrorData:(IMAAdLoadingErrorData *)adErrorData {
  // Something went wrong loading ads. Log the error and play the content.
  NSLog(@"Error loading ads: %@", adErrorData.adError.message);
  [self.contentPlayer play];
}

#pragma mark AdsManager Delegates

- (void)adsManager:(IMAAdsManager *)adsManager didReceiveAdEvent:(IMAAdEvent *)event {
  // When the SDK notified us that ads have been loaded, play them.
  if (event.type == kIMAAdEvent_LOADED) {
    [adsManager start];
  }
}

- (void)adsManager:(IMAAdsManager *)adsManager didReceiveAdError:(IMAAdError *)error {
  // Something went wrong with the ads manager after ads were loaded. Log the error and play the
  // content.
  NSLog(@"AdsManager error: %@", error.message);
  [self.contentPlayer play];
}

- (void)adsManagerDidRequestContentPause:(IMAAdsManager *)adsManager {
  // The SDK is going to play ads, so pause the content.
  [self.contentPlayer pause];
}

- (void)adsManagerDidRequestContentResume:(IMAAdsManager *)adsManager {
  // The SDK is done playing ads (at least for now), so resume the content.
  [self.contentPlayer play];
}

@end
ViewController.m

private func requestAds() {
  // Create ad display container for ad rendering.
  let adDisplayContainer = IMAAdDisplayContainer(
    adContainer: videoView, viewController: self, companionSlots: nil)
  // Create an ad request with our ad tag, display container, and optional user context.
  let request = IMAAdsRequest(
    adTagUrl: ViewController.testAppAdTagURL,
    adDisplayContainer: adDisplayContainer,
    contentPlayhead: contentPlayhead,
    userContext: nil)

  adsLoader.requestAds(with: request)
}
ViewController.swift

- (void)setupAdsLoader {
  self.adsLoader = [[IMAAdsLoader alloc] initWithSettings:nil];
  self.adsLoader.delegate = self;
}
ViewController.m

let parameters = UMPRequestParameters()
let debugSettings = UMPDebugSettings()

debugSettings.testDeviceIdentifiers = ["TEST-DEVICE-HASHED-ID"]
debugSettings.geography = .EEA
parameters.debugSettings = debugSettings

// Include the UMPRequestParameters in your consent request.
UMPConsentInformation.sharedInstance.requestConsentInfoUpdate(
    with: parameters,
    completionHandler: { error in
      // ...
    })

UMPRequestParameters *parameters = [[UMPRequestParameters alloc] init];
UMPDebugSettings *debugSettings = [[UMPDebugSettings alloc] init];

debugSettings.testDeviceIdentifiers = @[ @"TEST-DEVICE-HASHED-ID" ];
debugSettings.geography = UMPDebugGeographyEEA;
parameters.debugSettings = debugSettings;

// Include the UMPRequestParameters in your consent request.
[UMPConsentInformation.sharedInstance
    requestConsentInfoUpdateWithParameters:parameters
                         completionHandler:^(NSError *_Nullable error){
                           // ...
}];

UMPConsentInformation.sharedInstance.reset()

[UMPConsentInformation.sharedInstance reset];