The number of click-through Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
VIEW_THROUGH_CPA_CONVERSIONS
The number of view-through Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
TOTAL_CPA_CONVERSIONS
The number of total Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
The value returned if the actual value is not exposed by the requested API version.
units
xsd:long
If this is a primary goal, it represents the number or percentage
of impressions or clicks that will be reserved for the
LineItem. If the line item is of
type LineItemType.SPONSORSHIP, it represents the percentage of available
impressions reserved. If the line item is of type
LineItemType.BULK or LineItemType.PRICE_PRIORITY, it represents the number
of remaining impressions reserved. If the line item is of type
LineItemType.NETWORK or LineItemType.HOUSE, it represents the
percentage of remaining impressions reserved.
If this is a secondary goal, it represents the number of
impressions or conversions that the line item will stop serving at
if reached. For valid line item types, see LineItem.secondaryGoals.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-11-19 UTC."],[[["Goals define the delivery criteria for a LineItem, such as impressions or clicks, to be achieved within a specific timeframe (lifetime, daily, or none)."],["Goal types encompass various delivery objectives, including impressions, clicks, CPA conversions, viewable impressions, and in-target impressions, aligning with LineItem types."],["The 'units' field quantifies the goal, representing either a percentage or the total number of impressions, clicks, or conversions reserved or targeted for the LineItem."],["Different LineItem types have specific compatible Goal types and Unit types, for instance, sponsorship line items use percentages for impressions, while bulk or price priority use total impression numbers."],["Goals can be primary, defining the main delivery objective, or secondary, setting limits for impressions or conversions to stop serving."]]],[]]
