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Los informes de tendencias de Shopping proporcionan recomendaciones y estadísticas sobre tus productos según la demanda de búsqueda de temas relacionados con tu inventario.
Tendencias de temas
Puedes usar el informe de tendencias de temas para comprender la popularidad de un tema en la Búsqueda de Google a lo largo del tiempo, incluido su valor previsto para las próximas 13 semanas, y cómo se compara su popularidad con la de otros temas que les interesan a los compradores en la Búsqueda de Google. Estas tendencias pueden ayudarte a tomar decisiones sobre cuándo usar las herramientas orgánicas y pagadas de Google para aumentar la probabilidad de que un usuario vea tus productos (o uno similar) cuando los esté buscando en línea.
Para obtener información sobre los productos o las marcas más vendidos, consulta los informes de más vendidos.
Tu cuenta debe cumplir con los requisitos de elegibilidad, y debes asegurarte de que el uso que le des tú o cualquier tercero a los datos de tendencias de temas de Shopping satisfaga los Términos y Condiciones de Merchant Center. Debes tener al menos dos productos en una categoría específica para ver las tendencias de esa categoría. Después de subir productos, es posible que las tendencias de esa categoría tarden hasta 24 horas en estar disponibles para ti.
Aquí tienes una muestra que puedes usar para ver los datos de popularidad y tendencias de los temas. Para realizar la solicitud, pasa la siguiente instrucción del lenguaje de consultas de Merchant Center al método reports.search:
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-08-13 (UTC)"],[[["\u003cp\u003eThe Merchant API, a new version of the Content API for Shopping, is now in beta.\u003c/p\u003e\n"],["\u003cp\u003eYou can use the Shopping topic trends report to understand the search popularity of specific product topics, including predictions for the next 13 weeks.\u003c/p\u003e\n"],["\u003cp\u003eThis data can help you optimize your product visibility through paid and organic Google tools.\u003c/p\u003e\n"],["\u003cp\u003eYou need at least two products in a category to view its trend data, which may take up to 24 hours to become available.\u003c/p\u003e\n"],["\u003cp\u003eAccess topic popularity and trend data using the \u003ccode\u003ereports.search\u003c/code\u003e method and the provided Merchant Center Query Language statement.\u003c/p\u003e\n"]]],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. Shopping trends reports, based on search demand, offer product recommendations and insights, including topic popularity over time with predictions. Users can query this data using Merchant Center Query Language via the `reports.search` method. Eligibility requirements apply, and at least two products per category are needed for trend visibility, which can take up to 24 hours to appear. The report will include metrics on the topic's search interest.\n"],null,["# View Shopping trends\n\nThe [Shopping trends reports](//support.google.com/merchants/answer/13542370)\nprovide recommendations and insights about your products based on search demand\nfor topics related to your inventory.\n\nTopic trends\n------------\n\nYou can use the topic trends report to understand the popularity of a topic on\nGoogle Search over time, including its predicted value over the next 13 weeks,\nand how its popularity compares to other topics of interest to shoppers on\nGoogle Search. These trends might help you make decisions about when to use paid\nand organic Google tools to increase the likelihood of a user seeing your\nproducts when they are looking for it, or a similar product, online.\n\nSee [About shopping\ntrends](//support.google.com/merchants/answer/13542370) for more\ninformation.\n\nFor information about top selling products or brands, see the [best sellers\nreports](/shopping-content/guides/reports/market-insights#identify_best_sellers).\n\nYour account must meet eligibility requirements and you must ensure that your\nuse, or any third party's use, of Shopping topic trend data complies with\nMerchant Center terms and conditions. You must have at least two products in a\nspecific category to see trends for that category. After uploading products, it\nmight take up to 24 hours for trends in that category to be available to you.\n\nSee which [reporting tables and\nfields](/shopping-content/guides/reports/fields)\nare available with the Content API for Shopping.\n\nHere's a sample you can use to view topic popularity and trend data. To make the\nrequest, pass the following Merchant Center Query Language statement to the\n[`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n SELECT\n topic_trends.customer_country_code,\n topic_trends.topic,\n topic_trends.date,\n topic_trends.search_interest,\n topic_trends.last7_days_search_interest,\n topic_trends.last30_days_search_interest,\n topic_trends.last90_days_search_interest,\n topic_trends.last120_days_search_interest,\n topic_trends.next7_days_search_interest\n FROM TopicTrendsView\n WHERE topic_trends.customer_country_code = 'US'\n AND topic_trends.date BETWEEN '2023-07-01' AND '2023-07-03'\n ORDER BY topic_trends.date DESC\n\nHere's a sample response from the preceding query: \n\n \"results\": [\n {\n \"topicTrends\": {\n \"customerCountryCode\": \"US\",\n \"topic\": \"Cell Phone Cases\",\n \"date\": {\n \"year\": 2023,\n \"month\": 7,\n \"day\": 3\n },\n \"searchInterest\": 50.2,\n \"last7DaysSearchInterest\": 49.5\n \"last30DaysSearchInterest\": 51.1\n \"last90DaysSearchInterest\": 50.7\n \"last120DaysSearchInterest\": 49.3\n \"next7DaysSearchInterest\": 60\n }\n },\n {\n \"topicTrends\": {\n \"customerCountryCode\": \"US\",\n \"topic\": \"Cell Phones\",\n \"date\": {\n \"year\": 2023,\n \"month\": 7,\n \"day\": 2\n },\n \"searchInterest\": 70.2,\n \"last7DaysSearchInterest\": 69.8\n \"last30DaysSearchInterest\": 71.4\n \"last90DaysSearchInterest\": 70.6\n \"last120DaysSearchInterest\": 69.0\n \"next7DaysSearchInterest\": 70.1\n }\n },\n {\n \"topicTrends\": {\n \"customerCountryCode\": \"US\",\n \"topic\": \"Wireless Speakers\",\n \"date\": {\n \"year\": 2023,\n \"month\": 7,\n \"day\": 1\n },\n \"searchInterest\": 40.6,\n \"last7DaysSearchInterest\": 41.4\n \"last30DaysSearchInterest\": 40.6\n \"last90DaysSearchInterest\": 40.3\n \"last120DaysSearchInterest\": 39.8\n \"next7DaysSearchInterest\": 41.1\n }\n }\n ]\n\nLearn more\n----------\n\nSee our [FAQ about Google Trends\ndata](//support.google.com/trends/answer/4365533)\nand [Trends Top Charts\nexplained](//support.google.com/trends/answer/3076011)."]]
