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Сохраняйте и классифицируйте контент в соответствии со своими настройками.
Отчеты о тенденциях покупок предоставляют рекомендации и сведения о ваших продуктах на основе поискового спроса по темам, связанным с вашим инвентарем.
Тенденции темы
Вы можете использовать отчёт о тенденциях тем, чтобы понять динамику популярности темы в Google Поиске, включая её прогнозируемое значение на следующие 13 недель, а также сравнить её популярность с другими темами, интересными покупателям в Google Поиске. Эти тенденции могут помочь вам принять решение о том, когда использовать платные и органические инструменты Google, чтобы повысить вероятность того, что пользователь увидит ваш товар или аналогичный товар, когда будет искать его в интернете.
Ваша учётная запись должна соответствовать требованиям, и вы должны гарантировать, что использование вами или третьими лицами данных о трендах в разделе «Покупки» соответствует условиям и положениям Merchant Center. Для просмотра трендов в определённой категории необходимо иметь не менее двух товаров. После загрузки товаров тренды в этой категории станут доступны вам в течение 24 часов.
Вот пример, который можно использовать для просмотра данных о популярности и тенденциях тем. Чтобы выполнить запрос, передайте следующий оператор Merchant Center Query Language в метод reports.search :
[[["Прост для понимания","easyToUnderstand","thumb-up"],["Помог мне решить мою проблему","solvedMyProblem","thumb-up"],["Другое","otherUp","thumb-up"]],[["Отсутствует нужная мне информация","missingTheInformationINeed","thumb-down"],["Слишком сложен/слишком много шагов","tooComplicatedTooManySteps","thumb-down"],["Устарел","outOfDate","thumb-down"],["Проблема с переводом текста","translationIssue","thumb-down"],["Проблемы образцов/кода","samplesCodeIssue","thumb-down"],["Другое","otherDown","thumb-down"]],["Последнее обновление: 2025-08-13 UTC."],[[["\u003cp\u003eThe Merchant API, a new version of the Content API for Shopping, is now in beta.\u003c/p\u003e\n"],["\u003cp\u003eYou can use the Shopping topic trends report to understand the search popularity of specific product topics, including predictions for the next 13 weeks.\u003c/p\u003e\n"],["\u003cp\u003eThis data can help you optimize your product visibility through paid and organic Google tools.\u003c/p\u003e\n"],["\u003cp\u003eYou need at least two products in a category to view its trend data, which may take up to 24 hours to become available.\u003c/p\u003e\n"],["\u003cp\u003eAccess topic popularity and trend data using the \u003ccode\u003ereports.search\u003c/code\u003e method and the provided Merchant Center Query Language statement.\u003c/p\u003e\n"]]],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. Shopping trends reports, based on search demand, offer product recommendations and insights, including topic popularity over time with predictions. Users can query this data using Merchant Center Query Language via the `reports.search` method. Eligibility requirements apply, and at least two products per category are needed for trend visibility, which can take up to 24 hours to appear. The report will include metrics on the topic's search interest.\n"],null,["# View Shopping trends\n\nThe [Shopping trends reports](//support.google.com/merchants/answer/13542370)\nprovide recommendations and insights about your products based on search demand\nfor topics related to your inventory.\n\nTopic trends\n------------\n\nYou can use the topic trends report to understand the popularity of a topic on\nGoogle Search over time, including its predicted value over the next 13 weeks,\nand how its popularity compares to other topics of interest to shoppers on\nGoogle Search. These trends might help you make decisions about when to use paid\nand organic Google tools to increase the likelihood of a user seeing your\nproducts when they are looking for it, or a similar product, online.\n\nSee [About shopping\ntrends](//support.google.com/merchants/answer/13542370) for more\ninformation.\n\nFor information about top selling products or brands, see the [best sellers\nreports](/shopping-content/guides/reports/market-insights#identify_best_sellers).\n\nYour account must meet eligibility requirements and you must ensure that your\nuse, or any third party's use, of Shopping topic trend data complies with\nMerchant Center terms and conditions. You must have at least two products in a\nspecific category to see trends for that category. After uploading products, it\nmight take up to 24 hours for trends in that category to be available to you.\n\nSee which [reporting tables and\nfields](/shopping-content/guides/reports/fields)\nare available with the Content API for Shopping.\n\nHere's a sample you can use to view topic popularity and trend data. To make the\nrequest, pass the following Merchant Center Query Language statement to the\n[`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n SELECT\n topic_trends.customer_country_code,\n topic_trends.topic,\n topic_trends.date,\n topic_trends.search_interest,\n topic_trends.last7_days_search_interest,\n topic_trends.last30_days_search_interest,\n topic_trends.last90_days_search_interest,\n topic_trends.last120_days_search_interest,\n topic_trends.next7_days_search_interest\n FROM TopicTrendsView\n WHERE topic_trends.customer_country_code = 'US'\n AND topic_trends.date BETWEEN '2023-07-01' AND '2023-07-03'\n ORDER BY topic_trends.date DESC\n\nHere's a sample response from the preceding query: \n\n \"results\": [\n {\n \"topicTrends\": {\n \"customerCountryCode\": \"US\",\n \"topic\": \"Cell Phone Cases\",\n \"date\": {\n \"year\": 2023,\n \"month\": 7,\n \"day\": 3\n },\n \"searchInterest\": 50.2,\n \"last7DaysSearchInterest\": 49.5\n \"last30DaysSearchInterest\": 51.1\n \"last90DaysSearchInterest\": 50.7\n \"last120DaysSearchInterest\": 49.3\n \"next7DaysSearchInterest\": 60\n }\n },\n {\n \"topicTrends\": {\n \"customerCountryCode\": \"US\",\n \"topic\": \"Cell Phones\",\n \"date\": {\n \"year\": 2023,\n \"month\": 7,\n \"day\": 2\n },\n \"searchInterest\": 70.2,\n \"last7DaysSearchInterest\": 69.8\n \"last30DaysSearchInterest\": 71.4\n \"last90DaysSearchInterest\": 70.6\n \"last120DaysSearchInterest\": 69.0\n \"next7DaysSearchInterest\": 70.1\n }\n },\n {\n \"topicTrends\": {\n \"customerCountryCode\": \"US\",\n \"topic\": \"Wireless Speakers\",\n \"date\": {\n \"year\": 2023,\n \"month\": 7,\n \"day\": 1\n },\n \"searchInterest\": 40.6,\n \"last7DaysSearchInterest\": 41.4\n \"last30DaysSearchInterest\": 40.6\n \"last90DaysSearchInterest\": 40.3\n \"last120DaysSearchInterest\": 39.8\n \"next7DaysSearchInterest\": 41.1\n }\n }\n ]\n\nLearn more\n----------\n\nSee our [FAQ about Google Trends\ndata](//support.google.com/trends/answer/4365533)\nand [Trends Top Charts\nexplained](//support.google.com/trends/answer/3076011)."]]
