为商品设置有竞争力的定价

您可以使用价格竞争力报告了解您销售的商品在其他零售商那里是如何定价的。在为商品定价或对广告出价时,您可以使用这些信息。

如需了解详情,请参阅价格竞争力报告简介

您的帐号必须符合最低资格要求,并且您必须确保您或任何第三方在使用从您的 Merchant Center 帐号中导出的市场洞察数据时遵守 Merchant Center 条款及条件

查询 PriceCompetitivenessProductView 可了解其他零售商对您销售的同一产品的定价。

以下示例可用于查看价格竞争力数据。如需发出请求,请将以下 Merchant Center 查询语言语句传递给 reports.search 方法:

SELECT
  product_view.id, product_view.title, product_view.brand,
  product_view.price_micros, product_view.currency_code,
  price_competitiveness.country_code,
  price_competitiveness.benchmark_price_micros,
  price_competitiveness.benchmark_price_currency_code
FROM PriceCompetitivenessProductView

下面是上述查询的示例响应:

{
  "results": [
    {
      "productView": {
        "id": "online:en:US:12345",
        "title": "UGG Women's s Classic Mini",
        "brand": "UGG",
        "priceMicros": "124990000"
        "currencyCode": "USD"
      }
      "priceCompetitiveness": {
        "countryCode": "US",
        "benchmarkPriceMicros": "119922291",
        "benchmarkPriceCurrencyCode": "USD"
      }
    },
    {
      "productView": {
        "id": "online:en:US:12346",
        "title": "Nike React Infinity Run Flyknit 2",
        "brand": "Nike",
        "priceMicros": "119990000"
        "currencyCode": "USD"
      }
      "priceCompetitiveness": {
        "countryCode": "US",
        "benchmarkPriceMicros": "173436840",
        "benchmarkPriceCurrencyCode": "USD"
      }
    },
    {
      "productView": {
        "id": "online:en:US:12347",
        "title": "New Balance 327 White Trainers",
        "brand": "New Balance",
        "priceMicros": "84990000"
        "currencyCode": "USD"
      }
      "priceCompetitiveness": {
        "countryCode": "US",
        "benchmarkPriceMicros": "85459050",
        "benchmarkPriceCurrencyCode": "USD"
      }
    }
  ]
}