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Puedes usar el informe de competitividad de los precios para saber cómo otros minoristas establecen los precios de los mismos productos que vendes. Puedes usar esta información cuando establezcas los precios de tus productos o realices ofertas en los anuncios.
Tu cuenta debe cumplir con los requisitos de elegibilidad mínimos, y debes asegurarte de que el uso que le den tú o cualquier tercero a los datos de Market Insights exportados desde tu cuenta de Merchant Center sea conforme a los Términos y Condiciones de Merchant Center.
Realiza la consulta PriceCompetitivenessProductView para saber cómo otros minoristas establecen los precios de los mismos productos que vendes.
Aquí tienes una muestra que puedes usar para ver los datos de competitividad de precios. Para realizar la solicitud, pasa la siguiente instrucción del lenguaje de consultas de Merchant Center al método reports.search:
Haz clic en Ejecutar para probar la muestra en el Explorador de APIs. Después de hacer clic en Ejecutar, actualiza el marcador de posición del ID de comerciante con tu propio ID en la URL de la solicitud. Puedes modificar la búsqueda. La consulta completa debe permanecer en una sola línea para que funcione con el Explorador de APIs.
Esta es una respuesta de ejemplo de la consulta anterior:
{"results":[{"productView":{"id":"online:en:US:12345","title":"UGG Women's s Classic Mini","brand":"UGG","priceMicros":"124990000""currencyCode":"USD"}"priceCompetitiveness":{"countryCode":"US","benchmarkPriceMicros":"119922291","benchmarkPriceCurrencyCode":"USD"}},{"productView":{"id":"online:en:US:12346","title":"Nike React Infinity Run Flyknit 2","brand":"Nike","priceMicros":"119990000""currencyCode":"USD"}"priceCompetitiveness":{"countryCode":"US","benchmarkPriceMicros":"173436840","benchmarkPriceCurrencyCode":"USD"}},{"productView":{"id":"online:en:US:12347","title":"New Balance 327 White Trainers","brand":"New Balance","priceMicros":"84990000""currencyCode":"USD"}"priceCompetitiveness":{"countryCode":"US","benchmarkPriceMicros":"85459050","benchmarkPriceCurrencyCode":"USD"}}]}
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-08-13 (UTC)"],[[["\u003cp\u003eThe Merchant API, a new version of the Content API for Shopping, is now in beta and represents the future of product data integration.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can use the price competitiveness report and the \u003ccode\u003ePriceCompetitivenessProductView\u003c/code\u003e query to compare their product pricing with competitors.\u003c/p\u003e\n"],["\u003cp\u003eAccounts must meet eligibility requirements and adhere to the Merchant Center terms and conditions for using Market Insights data.\u003c/p\u003e\n"],["\u003cp\u003eA sample query and response are provided to demonstrate how to retrieve price competitiveness data using the \u003ccode\u003ereports.search\u003c/code\u003e method.\u003c/p\u003e\n"]]],["The beta version of the Merchant API, the new Content API for Shopping, is introduced. Users can access the price competitiveness report to view how other retailers price the same products. To use this data, accounts must meet eligibility requirements and comply with Merchant Center terms. Data is accessed by querying `PriceCompetitivenessProductView` via the `reports.search` method, as shown in the provided sample, and can be run on the API explorer. The sample response displays price and product comparison.\n"],null,["# Price products competitively\n\nYou can use the [price competitiveness](//support.google.com/merchants/answer/9626903) report to learn how other retailers are pricing the same products that you sell. You can use this information when you're pricing your products or bidding on ads.\n\nSee [About the price competitiveness\nreport](//support.google.com/merchants/answer/9626903) for more information.\n\n\nYour account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the [Merchant Center terms and conditions](//support.google.com/merchants/answer/160173).\n\nQuery\n[`PriceCompetitivenessProductView`](/shopping-content/guides/reports/fields#pricecompetitivenessproductview) to learn how other retailers are pricing the same products that you sell.\n\nHere's a sample you can use to view price competitiveness data. To make the request, pass the following Merchant Center Query Language statement to the [`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n SELECT\n product_view.id, product_view.title, product_view.brand,\n product_view.price_micros, product_view.currency_code,\n price_competitiveness.country_code,\n price_competitiveness.benchmark_price_micros,\n price_competitiveness.benchmark_price_currency_code\n FROM PriceCompetitivenessProductView\n\n[Run](https://developers.google.com/shopping-content/reference/rest/v2.1/reports/search?apix=true&apix_params=%7B%22merchantId%22%3A0%2C%22resource%22%3A%7B%22query%22%3A%22SELECT%20%20product_view.id%2C%20product_view.title%2C%20product_view.brand%2C%20%20product_view.price_micros%2C%20product_view.currency_code%2C%20%20price_competitiveness.country_code%2C%20%20price_competitiveness.benchmark_price_micros%2C%20%20price_competitiveness.benchmark_price_currency_code%20FROM%20PriceCompetitivenessProductView%22%7D%7D)\n\nClick **Run** to try the sample in the **API Explorer** . After you click\n**Run** , update the merchant ID placeholder to your own merchant ID in the\nrequest URL. You can modify the query. The full query must remain on one line to\nwork with the **API explorer**.\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"productView\": {\n \"id\": \"online:en:US:12345\",\n \"title\": \"UGG Women's s Classic Mini\",\n \"brand\": \"UGG\",\n \"priceMicros\": \"124990000\"\n \"currencyCode\": \"USD\"\n }\n \"priceCompetitiveness\": {\n \"countryCode\": \"US\",\n \"benchmarkPriceMicros\": \"119922291\",\n \"benchmarkPriceCurrencyCode\": \"USD\"\n }\n },\n {\n \"productView\": {\n \"id\": \"online:en:US:12346\",\n \"title\": \"Nike React Infinity Run Flyknit 2\",\n \"brand\": \"Nike\",\n \"priceMicros\": \"119990000\"\n \"currencyCode\": \"USD\"\n }\n \"priceCompetitiveness\": {\n \"countryCode\": \"US\",\n \"benchmarkPriceMicros\": \"173436840\",\n \"benchmarkPriceCurrencyCode\": \"USD\"\n }\n },\n {\n \"productView\": {\n \"id\": \"online:en:US:12347\",\n \"title\": \"New Balance 327 White Trainers\",\n \"brand\": \"New Balance\",\n \"priceMicros\": \"84990000\"\n \"currencyCode\": \"USD\"\n }\n \"priceCompetitiveness\": {\n \"countryCode\": \"US\",\n \"benchmarkPriceMicros\": \"85459050\",\n \"benchmarkPriceCurrencyCode\": \"USD\"\n }\n }\n ]\n }"]]
