Um einem Konto die Rolle „Berichtsmanager“ zuzuweisen, verwenden Sie
accounts.update bis
Setzen Sie das Feld reportingManager auf true. Die Rolle „Berichtsmanager“ ist
„Leistung und Statistiken“ im Merchant Center.
accounts.update ersetzt die gesamte Ressource Account. Verwenden Sie accounts.get für Folgendes:
die vollständige Account-Ressource abrufen und dann alle Felder in der
accounts.update-Anfrage, damit du keine Informationen verlierst.
Beispielabfrage
Die folgende Abfrage ruft die impressions, clicks und ctr für alle
Produkte in Ihrem Konto innerhalb eines bestimmten Zeitraums von 30 Tagen zu kaufen. Um die Anfrage zu stellen,
die folgende Merchant Center Query Language-Anweisung an die
reports.search-Methode:
Klicken Sie auf Ausführen, um das Beispiel im API Explorer auszuprobieren. Nach dem Klicken auf
Ausführen: Aktualisieren Sie den Platzhalter für die Händler-ID in der
-Anforderungs-URL Sie können die Abfrage ändern. Die vollständige Abfrage muss in einer Zeile bleiben, um
Sie arbeiten mit dem API Explorer.
Sie können Ihre Kampagnen auch segmentieren
in der Abfrage, um detailliertere Leistungsberichte zu erhalten.
Weitere Informationen finden Sie im Produktleitfaden.
, um Produkte mit dem Reports-Dienst abzurufen und zu filtern.
[[["Leicht verständlich","easyToUnderstand","thumb-up"],["Mein Problem wurde gelöst","solvedMyProblem","thumb-up"],["Sonstiges","otherUp","thumb-up"]],[["Benötigte Informationen nicht gefunden","missingTheInformationINeed","thumb-down"],["Zu umständlich/zu viele Schritte","tooComplicatedTooManySteps","thumb-down"],["Nicht mehr aktuell","outOfDate","thumb-down"],["Problem mit der Übersetzung","translationIssue","thumb-down"],["Problem mit Beispielen/Code","samplesCodeIssue","thumb-down"],["Sonstiges","otherDown","thumb-down"]],["Zuletzt aktualisiert: 2025-07-25 (UTC)."],[[["\u003cp\u003eThe \u003ccode\u003eReports\u003c/code\u003e service allows you to retrieve performance metrics, such as impressions, clicks, and click-through rate (CTR), for your account.\u003c/p\u003e\n"],["\u003cp\u003eTo access this service, you must have the Reporting manager role (equivalent to the Performance and insights role in Merchant Center), which can be assigned using the \u003ccode\u003eaccounts.update\u003c/code\u003e method.\u003c/p\u003e\n"],["\u003cp\u003eA comprehensive list of available metrics can be found in the \u003ccode\u003emetrics\u003c/code\u003e documentation, and you can use Merchant Center Query Language to create customized reports.\u003c/p\u003e\n"],["\u003cp\u003eFor more detailed analysis, you can segment your metrics and further explore report functionalities through the provided guides on segmentation and products.\u003c/p\u003e\n"]]],["The `Reports` service retrieves performance metrics, requiring the Reporting manager role. This role is enabled by setting `reportingManager` to `true` using `accounts.update`. To retain data, use `accounts.get` beforehand. `reports.search` uses Merchant Center Query Language, as demonstrated in a sample query that fetches `impressions`, `clicks`, and `ctr` for a given date range, and allows to run it in the API Explorer. Additionally, metrics can be segmented for detailed reports.\n"],null,["# Measure performance\n\nYou can use the `Reports` service to retrieve [performance\nmetrics](//support.google.com/merchants/answer/10265167) for your account.\n\nSee the [`metrics` documentation](/shopping-content/reference/rest/v2.1/reports/search#Metrics) for the\ncomplete list of available metrics.\n\nRequirements\n------------\n\nYou need the [Reporting manager\nrole](//support.google.com/merchants/answer/11935402) to retrieve this report.\n\nTo give an account the Reporting manager role, use\n[`accounts.update`](/shopping-content/reference/rest/v2.1/accounts/update) to\nset the `reportingManager` field to `true`. The Reporting manager role is\nequivalent to the Performance and insights role in Merchant Center.\n\n`accounts.update` replaces the entire `Account` resource. Use [`accounts.get`](/shopping-content/reference/rest/v2.1/accounts/get) to\nget the full `Account` resource, then provide all fields in your\n`accounts.update` request so you don't lose information.\n\nSample query\n------------\n\nThe following query retrieves the `impressions`, `clicks`, and `ctr` for all\nproducts in your account during a specific 30-day period. To make the request,\npass the following Merchant Center Query Language statement to the\n[`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n SELECT\n metrics.impressions,\n metrics.clicks,\n metrics.ctr\n FROM MerchantPerformanceView\n WHERE segments.date BETWEEN '2020-12-01' AND '2020-12-30'\n\n[Run](https://developers.google.com/shopping-content/reference/rest/v2.1/reports/search?apix=true&apix_params=%7B%22merchantId%22%3A0%2C%22resource%22%3A%7B%22query%22%3A%22SELECT%20%20metrics.impressions%2C%20%20metrics.clicks%2C%20%20metrics.ctr%20FROM%20MerchantPerformanceView%20WHERE%20segments.date%20BETWEEN%20%272020-12-01%27%20AND%20%272020-12-30%27%22%7D%7D)\n\nClick **Run** to try the sample in the **API Explorer** . After you click\n**Run** , update the merchant ID placeholder to your own merchant ID in the\nrequest URL. You can modify the query. The full query must remain on one line to\nwork with the **API explorer**.\n\nYou can also [segment](/shopping-content/guides/reports/segmentation) the\nmetrics in the query for more granular performance reports.\n\nSee the [Products guide](/shopping-content/guides/reports/products) to learn how\nto retrieve and filter products with the `Reports` service."]]
