Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Anda dapat menggunakan laporan Analisis Pasar
untuk melihat data retail dari Google yang dapat membantu Anda memahami pasar
saat ini. Data ini mencakup produk dan merek terlaris, titik harga yang kompetitif, saran harga promo, dan informasi tentang lanskap persaingan untuk industri Anda.
Akun Anda harus memenuhi persyaratan kelayakan minimum, dan Anda harus memastikan bahwa penggunaan Anda, atau penggunaan pihak ketiga, atas data Analisis Pasar yang diekspor dari akun Merchant Center Anda mematuhi persyaratan dan ketentuan Merchant Center.
Mengidentifikasi produk terlaris
Anda dapat menggunakan laporan
terlaris untuk melihat
produk dan merek terlaris saat ini di Google, dan apakah saat ini Anda
memilikinya di feed produk atau tidak.
Data popularitas ini dikelompokkan berdasarkan negara dan kategori produk Google untuk membantu Anda menentukan merek dan produk baru apa saja yang perlu disediakan. Data ini dapat membantu Anda mengetahui tren musiman melalui penggunaan data historis, serta mengidentifikasi produk dan merek yang dapat diuntungkan jika anggaran atau bid-nya dinaikkan.
Gunakan panduan berikut untuk mengakses laporan terlaris dengan Content API for
Shopping:
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-08-13 UTC."],[[["\u003cp\u003eMerchant API is the new version of the Content API for Shopping and represents the future of the platform.\u003c/p\u003e\n"],["\u003cp\u003eLeverage Market Insights reports to access Google retail data, understand market trends, and identify best-selling products and brands.\u003c/p\u003e\n"],["\u003cp\u003eUse best seller reports to discover popular products and brands, analyze seasonal trends, and optimize your product offerings.\u003c/p\u003e\n"],["\u003cp\u003eUtilize price competitiveness reports to compare your product pricing with competitors and make informed pricing decisions.\u003c/p\u003e\n"]]],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. Market Insights reports allow viewing retail data, including best-selling products/brands, competitive pricing, and market trends. Best sellers reports show popular products and brands, aiding in stocking decisions and budget allocation. Price competitiveness reports reveal how other retailers price identical items, with suggestions provided to improve your own product pricing strategies. Eligibility and terms must be met.\n"],null,["# Understand the market\n\nYou can use the [Market Insights](//support.google.com/merchants/answer/9712881)\nreports to view retail data from Google that can help you understand the current\nmarket. This data includes best-selling products and brands, competitive price\npoints, sale price suggestions, and information about the competitive landscape\nfor your industry.\n\n\nYour account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the [Merchant Center terms and conditions](//support.google.com/merchants/answer/160173).\n\nIdentify best sellers\n---------------------\n\nYou can use the [best sellers\nreports](//support.google.com/merchants/answer/9488679) to see the current\nbest-selling products and brands on Google, and whether or not you\ncurrently carry them in your product feed.\n\nThis popularity data is grouped by Google product category and country to help\nyou decide which new products and brands to stock. It can help you pinpoint\nseasonal trends with the use of historical data, and identify the\nproducts and brands that would benefit from increased budgets or bids.\n\nUse the following guides to access best sellers reports with the Content API for\nShopping:\n\n- [Identify top\n products](/shopping-content/guides/reports/best-selling-products).\n- [Identify top brands](/shopping-content/guides/reports/best-selling-brands).\n\nPrice competitively\n-------------------\n\nYou can use the [price\ncompetitiveness](//support.google.com/merchants/answer/9626903) report to see\nhow other retailers are pricing the same products that you sell.\n\nSee [Price products\ncompetitively](/shopping-content/guides/reports/price-competitiveness) for\ndetails on retrieving price competitiveness data with the Content API for\nShopping.\n\nTo view suggestions for how to price your own products based on their predicted\nperformance, see [Improve\npricing](/shopping-content/guides/reports/price-insights)."]]
