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You can use the Market Insights
reports to view retail data from Google that can help you understand the current
market. This data includes best-selling products and brands, competitive price
points, sale price suggestions, and information about the competitive landscape
for your industry.
Your account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the Merchant Center terms and conditions.
Identify best sellers
You can use the best sellers
reports to see the current
best-selling products and brands on Google, and whether or not you
currently carry them in your product feed.
This popularity data is grouped by Google product category and country to help
you decide which new products and brands to stock. It can help you pinpoint
seasonal trends with the use of historical data, and identify the
products and brands that would benefit from increased budgets or bids.
Use the following guides to access best sellers reports with the Content API for
Shopping:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-16 UTC."],[[["Merchant API is the new version of the Content API for Shopping and represents the future of the platform."],["Leverage Market Insights reports to access Google retail data, understand market trends, and identify best-selling products and brands."],["Use best seller reports to discover popular products and brands, analyze seasonal trends, and optimize your product offerings."],["Utilize price competitiveness reports to compare your product pricing with competitors and make informed pricing decisions."]]],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. Market Insights reports allow viewing retail data, including best-selling products/brands, competitive pricing, and market trends. Best sellers reports show popular products and brands, aiding in stocking decisions and budget allocation. Price competitiveness reports reveal how other retailers price identical items, with suggestions provided to improve your own product pricing strategies. Eligibility and terms must be met.\n"]]