識別熱門品牌

你可以使用暢銷商品報表,查看 Google 購物和購物廣告中的暢銷品牌。您可以運用這份報表中的資訊,瞭解哪些品牌在 Google 上的成效良好,以及目前是否有品牌。

詳情請參閱「關於暢銷商品報表」一文。

您的帳戶必須符合基本資格規定,而且您或任何第三方使用從 Merchant Center 帳戶匯出的市場洞察資料時,皆符合《Merchant Center 條款及細則》。

查詢「BestSellersBrandView」,即可查看 Google 上的暢銷品牌。

您可以參考下方範例,查看暢銷品牌。如要提出要求,請將下列 Merchant Center 查詢語言陳述式傳遞至 reports.search 方法:

SELECT
  best_sellers.report_date, best_sellers.report_granularity,
  best_sellers.country_code, best_sellers.category_id,
  best_sellers.rank, best_sellers.previous_rank,
  best_sellers.relative_demand, best_sellers.previous_relative_demand,
  best_sellers.relative_demand_change, brand.name
FROM BestSellersBrandView
WHERE best_sellers.report_date = '2022-10-10'
  AND best_sellers.report_granularity = 'WEEKLY'
  AND best_sellers.country_code = 'US'
  AND best_sellers.category_id = 166
ORDER BY best_sellers.rank

您可以變更 WHERE 子句中的值,自訂其他日期、精細程度、國家/地區和類別的報表。

以下是先前的查詢的回應範例:

{
  "results": [
    {
      "bestSellers": {
        "reportDate": "2022-10-10",
        "reportGranularity": "WEEKLY",
        "countryCode": "US",
        "categoryId": "166"
        "rank": "1",
        "previousRank": "1",
        "relativeDemand": "VERY_HIGH",
        "previousRelativeDemand": "VERY_HIGH",
        "relativeDemandChange": "FLAT"
      }
      "brand": {
        "name": "Nike",
      }
    },
    {
      "bestSellers": {
        "reportDate": "2022-10-10",
        "reportGranularity": "WEEKLY",
        "countryCode": "US",
        "categoryId": "166"
        "rank": "2",
        "previousRank": "2",
        "relativeDemand": "HIGH",
        "previousRelativeDemand": "HIGH",
        "relativeDemandChange": "FLAT"
      }
      "brand": {
        "name": "SHEIN"
      }
    },
    {
      "bestSellers": {
        "reportDate": "2022-10-10",
        "reportGranularity": "WEEKLY",
        "countryCode": "US",
        "categoryId": "166"
        "rank": "3",
        "previousRank": "4",
        "relativeDemand": "HIGH",
        "previousRelativeDemand": "HIGH",
        "relativeDemandChange": "FLAT"
      }
      "brand": {
        "name": "adidas"
      }
    }
  ]
}