Restez organisé à l'aide des collections
Enregistrez et classez les contenus selon vos préférences.
Le rapport Meilleures ventes vous permet d'afficher les marques qui se vendent le mieux sur Google Shopping et dans les annonces Shopping. Grâce aux informations de ce rapport, vous pouvez identifier les marques qui enregistrent de bonnes performances sur Google et savoir si vous les proposez actuellement.
Votre compte doit respecter les critères d'éligibilité minimaux, et vous devez vous assurer que l'utilisation des données Market Insights exportées depuis votre compte Merchant Center (par vous ou par tout autre tiers) est conforme aux Conditions d'utilisation de Merchant Center.
Interrogez BestSellersBrandView pour afficher les marques les plus vendues sur Google.
Voici un exemple permettant d'identifier les marques qui se vendent le mieux. Pour envoyer la requête, transmettez cette instruction de langage de requête Merchant Center à la méthode reports.search :
SELECT
best_sellers.report_date, best_sellers.report_granularity,
best_sellers.country_code, best_sellers.category_id,
best_sellers.rank, best_sellers.previous_rank,
best_sellers.relative_demand, best_sellers.previous_relative_demand,
best_sellers.relative_demand_change, brand.name
FROM BestSellersBrandView
WHERE best_sellers.report_date = '2022-10-10'
AND best_sellers.report_granularity = 'WEEKLY'
AND best_sellers.country_code = 'US'
AND best_sellers.category_id = 166
ORDER BY best_sellers.rank
Vous pouvez modifier les valeurs de la clause WHERE afin de personnaliser le rapport pour d'autres dates, niveaux de précision, pays et catégories.
Cliquez sur Exécuter pour essayer l'exemple dans l'explorateur d'API. Après avoir cliqué sur Exécuter, remplacez l'espace réservé pour l'ID marchand par votre propre ID marchand dans l'URL de la requête. Vous pouvez modifier la requête. Pour fonctionner avec l'explorateur d'API, la requête complète doit tenir sur une seule ligne.
Voici un exemple de réponse à la requête précédente :
Sauf indication contraire, le contenu de cette page est régi par une licence Creative Commons Attribution 4.0, et les échantillons de code sont régis par une licence Apache 2.0. Pour en savoir plus, consultez les Règles du site Google Developers. Java est une marque déposée d'Oracle et/ou de ses sociétés affiliées.
Dernière mise à jour le 2025/08/13 (UTC).
[[["Facile à comprendre","easyToUnderstand","thumb-up"],["J'ai pu résoudre mon problème","solvedMyProblem","thumb-up"],["Autre","otherUp","thumb-up"]],[["Il n'y a pas l'information dont j'ai besoin","missingTheInformationINeed","thumb-down"],["Trop compliqué/Trop d'étapes","tooComplicatedTooManySteps","thumb-down"],["Obsolète","outOfDate","thumb-down"],["Problème de traduction","translationIssue","thumb-down"],["Mauvais exemple/Erreur de code","samplesCodeIssue","thumb-down"],["Autre","otherDown","thumb-down"]],["Dernière mise à jour le 2025/08/13 (UTC)."],[[["\u003cp\u003eThe Merchant API is now in beta and is the future of the Content API for Shopping.\u003c/p\u003e\n"],["\u003cp\u003eDiscover the top-performing brands on Google Shopping using the best sellers report, helping you understand current market trends and potentially expand your product offerings.\u003c/p\u003e\n"],["\u003cp\u003eAccess best-selling brand data via the \u003ccode\u003eBestSellersBrandView\u003c/code\u003e query, customizable for specific dates, locations, and product categories.\u003c/p\u003e\n"],["\u003cp\u003eEnsure compliance with Merchant Center terms and conditions when utilizing Market Insights data extracted from your account.\u003c/p\u003e\n"]]],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. The best sellers report identifies top-performing brands on Google Shopping and ads. To access this data, use the `BestSellersBrandView` query with the `reports.search` method, customize the query using dates, granularities, countries, and categories, and ensure Merchant Center terms are met. Sample code and response examples are provided to facilitate querying and understanding best-selling brand performance data.\n"],null,["# Identify top brands\n\nYou can use the [best sellers](//support.google.com/merchants/answer/9488679) report to view the best-selling brands on Google Shopping and in Shopping ads. You can use the information from this report to understand which brands are\nperforming well on Google, and whether you currently carry them.\n\nSee [About the best seller report](//support.google.com/merchants/answer/9488679) for more information.\n\n\nYour account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the [Merchant Center terms and conditions](//support.google.com/merchants/answer/160173).\n\nQuery [`BestSellersBrandView`](/shopping-content/guides/reports/fields#bestsellersbrandview) to view the best-selling brands on Google.\n\nHere's a sample you can use to view best-selling brands. To make the request, pass the following Merchant Center Query Language statement to the [`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n```scdoc\nSELECT\n best_sellers.report_date, best_sellers.report_granularity,\n best_sellers.country_code, best_sellers.category_id,\n best_sellers.rank, best_sellers.previous_rank,\n best_sellers.relative_demand, best_sellers.previous_relative_demand,\n best_sellers.relative_demand_change, brand.name\nFROM BestSellersBrandView\nWHERE best_sellers.report_date = '2022-10-10'\n AND best_sellers.report_granularity = 'WEEKLY'\n AND best_sellers.country_code = 'US'\n AND best_sellers.category_id = 166\nORDER BY best_sellers.rank\n```\n\nYou can change the values in the `WHERE` clause to customize the report for\nother dates, granularities, countries, and [categories](//support.google.com/merchants/answer/6324436).\n\n[Run](https://developers.google.com/shopping-content/reference/rest/v2.1/reports/search?apix=true&apix_params=%7B%22merchantId%22%3A0%2C%22resource%22%3A%7B%22query%22%3A%22SELECT%20%20best_sellers.report_date%2C%20best_sellers.report_granularity%2C%20%20best_sellers.country_code%2C%20best_sellers.category_id%2C%20%20best_sellers.rank%2C%20best_sellers.previous_rank%2C%20%20best_sellers.relative_demand%2C%20best_sellers.previous_relative_demand%2C%20%20best_sellers.relative_demand_change%2C%20brand.name%20FROM%20BestSellersBrandView%20WHERE%20best_sellers.report_date%20%3D%20%272022-10-10%27%20%20AND%20best_sellers.report_granularity%20%3D%20%27WEEKLY%27%20%20AND%20best_sellers.country_code%20%3D%20%27US%27%20%20AND%20best_sellers.category_id%20%3D%20166%20ORDER%20BY%20best_sellers.rank%22%7D%7D)\n\nClick **Run** to try the sample in the **API Explorer** . After you click\n**Run** , update the merchant ID placeholder to your own merchant ID in the\nrequest URL. You can modify the query. The full query must remain on one line to\nwork with the **API explorer**.\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"1\",\n \"previousRank\": \"1\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"VERY_HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"brand\": {\n \"name\": \"Nike\",\n }\n },\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"2\",\n \"previousRank\": \"2\",\n \"relativeDemand\": \"HIGH\",\n \"previousRelativeDemand\": \"HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"brand\": {\n \"name\": \"SHEIN\"\n }\n },\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"3\",\n \"previousRank\": \"4\",\n \"relativeDemand\": \"HIGH\",\n \"previousRelativeDemand\": \"HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"brand\": {\n \"name\": \"adidas\"\n }\n }\n ]\n }"]]
