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Perguntas frequentes sobre rastreamento e indexação da Pesquisa Google
Este artigo reúne respostas para as perguntas que recebemos com mais frequência sobre rastreamento e indexação do Google.
Como colocar meu site no Google?
O rastreamento e a indexação
são processos que levam algum tempo e que dependem de vários fatores. Em geral, não podemos fazer previsões nem dar garantias sobre quando ou se os
URLs serão rastreados ou indexados. Ao analisar a indexação do site no Search Console,
confirme se as versões "www" e sem "www" (como "www.example.com"
e "example.com") foram verificadas. Um arquivo do
sitemap pode nos ajudar a saber mais sobre o site, mas não garante a indexação nem o aumento na classificação.
Veja outros motivos comuns para que um site (ou parte dele) ainda não tenha sido indexado:
Talvez o site ainda não esteja bem conectado com links múltiplos de outros sites na Web.
O design do site pode dificultar o rastreamento e a indexação. Uma possibilidade é que o próprio
site bloqueie
o rastreamento ou a indexação de forma explícita.
Ou talvez ele estivesse temporariamente indisponível quando tentamos rastreá-lo. Nesse caso, veja se ocorreram
erros de
rastreamento no Search Console.
Em casos muito raros, os conteúdos hospedados anteriormente no nome de domínio podem
causar problemas. Caso seja essa a situação, envie um
pedido de
reconsideração com os detalhes da mudança de conteúdo e de propriedade.
Tenho o mesmo conteúdo disponível em dois domínios. Como notifico o Google
de que os dois domínios representam o mesmo site?
Use um redirecionamento 301 para levar o tráfego do domínio alternativo (example2.org) ao seu
domínio de preferência (example.com). Isso informa à plataforma para sempre procurar o conteúdo em um
local. É a melhor forma de garantir que o Google e outros mecanismos de pesquisa possam rastrear
e indexar o site corretamente. Os redirecionamentos 301 transmitem de maneira adequada os
sinais de classificação (como o PageRank ou os links de entrada). Caso queira mudar de domínio, consulte as
práticas recomendadas para realizar a mudança.
Meu conteúdo está duplicado? Receberei uma penalização por isso? O que devo fazer?
Uso um
serviço de hospedagem que utiliza frames, "redirecionamentos mascarados" ou
"encaminhamento mascarado". Isso afetará o rastreamento, a indexação ou a classificação do site?
Recomendamos sempre hospedar o conteúdo diretamente usando o nome de domínio. Geralmente, um serviço de encaminhamento que usa frames impossibilita o rastreamento, a indexação e a classificação do conteúdo do nome de domínio.
Alterei alguns textos nas minhas páginas. Por que isso não foi atualizado nos resultados da pesquisa?
O rastreamento e a indexação das páginas de um site podem levar algum tempo. Embora não seja possível
forçar uma atualização, veja algumas dicas que podem ajudar a acelerar o processo:
Quando o conteúdo do site é indexado com vários URLs, resolver problemas de conteúdo duplicado costuma ajudar os rastreadores a encontrar mais rapidamente o que foi atualizado.
Meu site usa páginas feitas com PHP, ASP, CGI, JSP, CFM etc. Ele ainda será indexado?
Sim. Em geral, o Google consegue rastrear, indexar e classificar as páginas sem problemas, contanto
que as tecnologias veiculem aquelas que estejam visíveis em um navegador, sem plug-ins
especiais instalados ou ativados. Não há uma preferência. Todos os formatos são equivalentes em termos de
rastreamento, indexação e classificação, contanto que seja possível rastreá-los.
Recentemente, comprei um domínio
que costumava ser associado a um site com spam. O que posso fazer para garantir que
o histórico de spam não afete o site agora?
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],["Última atualização 2025-08-04 UTC."],[[["\u003cp\u003eGoogle's crawling and indexing processes take time and aren't guaranteed, but submitting a sitemap can help Google learn about your site.\u003c/p\u003e\n"],["\u003cp\u003eCommon reasons for a site not being indexed include newness, poor linking from other sites, website design hindering crawling, temporary unavailability, or violations of Google's guidelines.\u003c/p\u003e\n"],["\u003cp\u003eUsing a 301 redirect is the best way to consolidate content on multiple domains and ensure proper crawling and indexing.\u003c/p\u003e\n"],["\u003cp\u003eDuplicate content is generally not penalized, but there are steps to address it if it's a concern, such as using canonical tags or consolidating content.\u003c/p\u003e\n"],["\u003cp\u003eGoogle does not favor subfolders over subdomains or vice versa; choose the site structure that is easiest for you to manage.\u003c/p\u003e\n"]]],["Google crawls and indexes sites to include them in search results. Indexing takes time and isn't guaranteed. Key actions include verifying both \"www\" and \"non-www\" versions in Search Console, using sitemaps (though not a guarantee for indexing), and requesting recrawls. Common indexing issues include newness, poor website design, blocked crawling, temporary unavailability, or past spam associations. Duplicate content is generally not penalized, but 301 redirects can consolidate multiple domains. Content hosting should be direct, not using frames.\n"],null,["# FAQ: Google Search Crawling And Indexing | Google Search Central\n\nGoogle Search crawling and indexing FAQ\n=======================================\n\n\nThis article brings together answers to the questions about crawling and indexing that we at\nGoogle hear most often.\n\nHow do I get my site into Google?\n---------------------------------\n\n[Crawling](/search/docs/fundamentals/how-search-works#crawling) and [indexing](/search/docs/fundamentals/how-search-works#indexing)\nare processes that take some time and rely on many factors. In general, we cannot make\npredictions or guarantees about when or if your URLs will be crawled or indexed. When\nlooking at your site's indexing in Search Console, make sure that you have both the \"www\" and the\n\"non-www\" versions (like \"www.example.com\" and \"example.com\") verified. Keep in mind that while a\n[sitemap file](/search/docs/crawling-indexing/sitemaps/overview) can help us learn about\nyour site, it does not guarantee indexing or increase your site's ranking.\n\n\nLearn how to [get your site on Google](/search/docs/fundamentals/get-on-google).\n\nWhy isn't my site indexed?\n--------------------------\n\n\nIn general, the most common reason that a site is not indexed is because it's just too new; be\npatient and [ask Google to crawl and index it](/search/docs/crawling-indexing/ask-google-to-recrawl).\n\n\nHere are the other common reasons why a website or parts of a website might not be indexed yet:\n\n- A website might not be well connected through multiple links from other sites on the web.\n- The design of the website might make crawling and indexing difficult. Maybe the site itself is even explicitly [blocking crawling or indexing](/search/docs/crawling-indexing/control-what-you-share)?\n- Perhaps it was temporarily unavailable when we attempted to crawl? You might find [crawl errors](https://support.google.com/webmasters/answer/7440203) in Search Console in this case.\n- Verify that the website complies with our [Search Essentials](/search/docs/essentials) and hasn't been [hacked](/search/docs/monitor-debug/security/malware) or otherwise modified by a third party.\n- In very rare cases, it might be that content previously hosted on a domain name is causing issues. In this case, you may wish to submit a [reconsideration request](https://support.google.com/webmasters/answer/35843) detailing the change of content and ownership.\n- If the website recently moved to a different address, make sure that you follow our [guidelines for moving a site](/search/docs/crawling-indexing/site-move-with-url-changes).\n- It's possible that a previous owner or someone else with access to the website [requested removal through Search Console](https://support.google.com/webmasters/answer/156412). You can cancel these requests by using the [Removals Tool](https://support.google.com/webmasters/answer/9689846).\n\n\nFor more information, check out [Why is my page missing from Google Search?](https://support.google.com/webmasters/answer/7474347).\n\nI have the same content available on two domains. How do I tell Google\nthat the two domains are the same site?\n--------------------------------------------------------------------------------------------------------------\n\n\nUse a `301` redirect to direct traffic from the alternative domain (example2.org) to your\npreferred domain (example.com). This tells Google to always look for your content in one\nlocation, and is the best way to ensure that Google (and other search engines) can crawl\nand index your site correctly. Ranking signals (such as PageRank or incoming links) will\nbe passed appropriately across `301` redirects. If you're changing domains, read about the\n[best practices for making the move](/search/docs/crawling-indexing/site-move-with-url-changes).\n\nDo I have duplicate content? Am I being penalized for it? What should I do about it?\n------------------------------------------------------------------------------------\n\nGenerally, duplicate content is **not** a violation of\n[Google's spam policies](/search/docs/essentials/spam-policies). For more\ninformation, read our article on\n[Demystifying the \"duplicate content penalty\"](/search/blog/2008/09/demystifying-duplicate-content-penalty).\nIf you're still concerned or want to know more, read these articles:\n\n- [Dealing with duplicate content](/search/blog/2006/12/deftly-dealing-with-duplicate-content)\n- [Duplicate content caused by URL parameters](/search/blog/2007/09/google-duplicate-content-caused-by-url)\n- [Duplicate content caused by scrapers](/search/blog/2008/06/duplicate-content-due-to-scrapers)\n- [Reunifying duplicate content on your website](/search/blog/2009/10/reunifying-duplicate-content-on-your)\n- [Duplicate content and multiple site issues](/search/blog/2009/09/duplicate-content-and-multiple-site)\n- [Define a canonical page for similar or duplicate pages](/search/docs/crawling-indexing/consolidate-duplicate-urls)\n- [Handling cross-domain duplication](/search/blog/2009/12/handling-legitimate-cross-domain)\n\nIs it better to use subfolders or subdomains?\n---------------------------------------------\n\n\nYou should choose whatever is easiest for you to organize and manage. From an indexing\nand ranking perspective, Google doesn't have a preference.\n\nDoes validating my site's code (with a tool such as the W3C validator) help my\nsite's ranking in Google?\n--------------------------------------------------------------------------------------------------------\n\nNo, at least not directly. However, cleaning up your HTML makes your site\n[render better in a\nvariety of browsers](/search/docs/advanced/guidelines/browser-compatibility) and more accessible.\n\nI'm using a hosting service for my site that uses frames,\n\"masked redirects\", or \"masked forwarding\". Will this affect my site's crawling, indexing,\nor ranking?\n----------------------------------------------------------------------------------------------------------------------------------------------------------------\n\nWe recommend always hosting your content directly using your domain name. Using a\nforwarding service that uses frames will generally make crawling, indexing, and ranking\nof your content using your domain name impossible.\n\nI changed some text on my pages. Why isn't it updated in search results?\n------------------------------------------------------------------------\n\nCrawling and indexing of pages within a website can take some time. While there's no\nway to force an update, here are some tips that may help to speed this process up:\n\n- Ask Google to [recrawl your URLs](/search/docs/crawling-indexing/ask-google-to-recrawl).\n- If you are using a [sitemap file](https://sitemaps.org/), make sure to update the [last modification date](https://www.sitemaps.org/protocol.html).\n- If your site's content is indexed with multiple URLs, [resolving the duplicate content issue within your site](/search/blog/2009/10/reunifying-duplicate-content-on-your) will generally allow crawlers to find updated content quicker.\n\nMy website uses pages made with PHP, ASP, CGI, JSP, CFM, etc. Will these still get indexed?\n-------------------------------------------------------------------------------------------\n\nYes! Provided these technologies serve pages that are visible in a browser, without\nspecial plugins installed or enabled, Google will generally be able to crawl, index,\nand rank them without problems. We have no preference; they're all equivalent in terms\nof crawling, indexing, and ranking, as long as we can crawl them.\n\nI recently purchased a domain\nthat was previously associated with a spammy website. What can I do to make sure that\nspammy history doesn't affect my site now?\n--------------------------------------------------------------------------------------------------------------------------------------------------------------\n\n[Verify your site in Search Console](https://support.google.com/webmasters/answer/9008080),\nthen check to see if there's a manual action in the\n[Manual Actions report](https://support.google.com/webmasters/answer/9044175)."]]
