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If your Ordering Redirect Integration inventory consists of both restaurants and grocery stores/retail locations that provide food ordering and pickup services, we allow partners with food ordering/pickup inventory to provide both types of inventory in the same feed.
When providing mixed food and retail inventory, configure all your action links as food ordering or food pickup (ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY or ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT) via the action_link_type field. You do not need to take any steps to differentiate between the food and retail inventory in your feeds. Our systems will automatically re-configure specific action links into retail links if the business falls under a retail category.
Links that are detected to be under a retail category will have a different front end experience. These action links will appear on the place sheet UI as seen below:
This auto detection process is designed to reduce overhead for our partners, as our policies require that “Order Food Delivery'' and “Order Food Takeout” action links to correspond to a restaurant that will prepare ready-made food, and require online grocery/retail experiences as “Shop Online” links.
However, it is important to note that we still require that partners ensure their action links lead to a dedicated, action-focused landing page, not a generic homepage. This is another element of our action link policies that is required for all action links.
If you have any questions, please reach out to us via the Contact Us Form in the partner portal and our technical team will be able to assist you.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-01-30 UTC."],[[["Partners with food ordering/pickup inventory can include both restaurants and grocery/retail locations in the same feed."],["All action links should be configured as food ordering or food pickup types (`ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY` or `ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT`) regardless of inventory type."],["Google's systems will automatically identify and re-configure retail action links for a different front-end experience."],["All action links must still direct users to a dedicated, action-focused landing page, complying with action link policies."],["Partners can contact Google's technical team for further assistance via the Contact Us Form in the partner portal."]]],["Partners can include restaurant and grocery/retail inventory in the same feed for food ordering/pickup services. All action links should be configured as food ordering or pickup. The system automatically reconfigures links for retail businesses, which will display differently in the user interface. Partners must ensure action links direct to a dedicated landing page, not a generic homepage. The auto-detection system simplifies the process, but the landing page requirement is required by partner policies.\n"]]
