Advertisers using lead form extensions can leverage the webhook solution to receive leads directly into their preferred CRM solution.

The webhook CRM solution lets you configure a URL path, which we then use to send all incoming lead data from the ad. Along with the URL, you provide a key which can be used to validate the sent leads.

After the user clicks on an ad and submits the lead form, an HTTP POST request gets sent to the configured URL. The lead data then goes directly into your CRM of choice.