A local campaign is a cross-channel campaign type for advertisers with offline-only performance goals that helps them drive more store visits and in-store sales. Local campaigns streamline the process of campaign settings to make it easy to promote advertisers’ store locations across Google’s largest properties including Search, Maps, YouTube and Display.
When you create a Local campaign, you'll need to define the store locations you want to promote. You can set this by linking your Business Profile or selecting affiliate locations.
The campaign creation consists of the following high-level steps:
Create a Local campaign by setting appropriate location source, advertising channel type and sub-type, optimization goal, budget and bidding strategy.
Create an ad group.
Create a local ad which is asset-based.
These steps are included in our code example.