Google provides user messaging tools under the Privacy & Messaging tab across Ad Manager, AdMob and AdSense. This tab provides access to Google consent management solutions for addressing privacy regulations like the EU GDPR, California's CPRA and more. It also provides access to the Offerwall and ad blocking messaging tools to generate incremental revenue on your sites. Use the JavaScript API to customize how it works on your sites and to gain additional insights. The UMP SDK allows you to gather appropriate user consent in your iOS and Android apps.