enum CreativeRotationType (v202505)

  • CreativeRotationType defines the strategy for displaying multiple Creative objects associated with a LineItem.

  • There are four main strategies: EVEN, OPTIMIZED, MANUAL, and SEQUENTIAL.

  • Each strategy dictates how creatives are served, whether evenly, based on performance, by weight, or in a specific order.

The strategy to use for displaying multiple Creative objects that are associated with a LineItem.


Namespace
https://www.google.com/apis/ads/publisher/v202505
Enumeration Description
EVEN Creatives are displayed roughly the same number of times over the duration of the line item.
OPTIMIZED Creatives are served roughly proportionally to their performance.
MANUAL Creatives are served roughly proportionally to their weights, set on the LineItemCreativeAssociation.
SEQUENTIAL Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation.