AI-generated Key Takeaways
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CreativeRotationType defines how multiple creatives associated with a line item are displayed.
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Different rotation strategies include EVEN, OPTIMIZED, MANUAL, and SEQUENTIAL.
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EVEN rotation displays creatives roughly equally, while OPTIMIZED serves them based on performance.
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MANUAL rotation uses set weights, and SEQUENTIAL serves creatives in a strict order.
The strategy to use for displaying multiple Creative objects that are associated with a LineItem.
- Namespace
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https://www.google.com/apis/ads/publisher/v202505
Enumeration | Description |
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EVEN
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Creatives are displayed roughly the same number of times over the duration of the line item. |
OPTIMIZED
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Creatives are served roughly proportionally to their performance. |
MANUAL
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Creatives are served roughly proportionally to their weights, set on the LineItemCreativeAssociation. |
SEQUENTIAL
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Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation. |