AI-generated Key Takeaways
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CostType describes the LineItem actions that are billable within the ForecastService.
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CPA (Cost Per Action) will be read-only starting February 22, 2024, as part of Spotlight deprecation.
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Other CostTypes include CPC (Cost Per Click), CPD (Cost Per Day), CPM (Cost Per Mille), VCPM (Cost Per Thousand Active View viewable impressions), and CPM_IN_TARGET (Cost Per Thousand in-target impressions).
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Each CostType is compatible with specific LineItemTypes.
Describes the LineItem actions that are billable.
- Namespace
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https://www.google.com/apis/ads/publisher/v202505
Enumeration | Description |
---|---|
CPA
|
Starting February 22, 2024 the CPA CostType will be read only as part of
Spotlight deprecation, learn
more.
Cost per action. The LineItem.lineItemType must be one of: |
CPC
|
Cost per click. The LineItem.lineItemType must be one of: |
CPD
|
Cost per day. The LineItem.lineItemType must be one of: |
CPM
|
Cost per mille (cost per thousand impressions). The LineItem.lineItemType must be one of: |
VCPM
|
Cost per thousand Active View viewable impressions. The LineItem.lineItemType must be LineItemType.STANDARD. |
CPM_IN_TARGET
|
Cost per thousand in-target impressions. The LineItem.lineItemType must be LineItemType.STANDARD. |
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API version. |