Google uses the metadata properties to reconcile the content in your feed with the content in Google's databases; the more metadata you provide for your content, the better Google can match the content.
Highly recommended metadata
There are properties in the documentation that are not listed as required because we understand that you might be missing this information for some content depending on how and where it is sourced. However, as we run evaluations, these fields might become required to help your feed achieve launch quality. Including these properties in the feed is highly recommended to avoid delays in the launch process.
Why are these properties highly recommended?
Google uses the metadata properties to reconcile the content in your feed with the content in Google's databases. A successful match means your title can appear in Google results. Google will not approve your feed if it has too many unsuccessful matches.
The likelihood of a successful match improves both with the completeness and accuracy of the metadata you provide. Properties like title, description, releaseDate, cast, and identifier (with a TMS ID) are particularly valuable for matching. Though some of these properties are not documented as required, Google may still require you to supply some or all of these for the entities that are not successfully matching.
Release Date (Other Uses)
On the prime time app, it helps users discover your content as they show up in prominent sections of the app.
- Many collections are ranked based on recency of the content in that collection
- New episodes get their own collection
- New episode featured in top carousel
- On the Google Play Movies app, some rows factor in release date into titles that appear and how they are ordered.
- Push notification for TV shows, in user watchlist, when new episode is available
- Episode air date in show detail page to help users find the right episodes
Collect the metadata
Do the following:
- Identify the recommended properties of your content.
- Gather and organize the metadata information in one place.