How to optimize your Ordering End-to-End integration
Stay organized with collections
Save and categorize content based on your preferences.
To optimize your Ordering End-to-End integration and ensure a positive user
experience, we recommend focusing on the following best practices:
Order fee accuracy & transparency: Ensure you have accurate and reliable
information upfront for users, preventing sticker shock at checkout.
Integration health: Ensure orders are processing successfully from a
technical standpoint - see integration health benchmarks in the Launch
readiness
checklist.
Review metrics reported in the Fulfillment API dashboard
along with top checkout and submit errors.
Reporting & funnel insights: Utilize reporting to understand areas for
improvement within your customer ordering flow - see the
description of the Business Overview dashboard for
more details.
Menu quality: Ensure your menus have the right level of information
users need to make an ordering decision (descriptions, imagery, dietary
information, etc).
Promotions: If you have available deals and promotions, you can
implement using the How to process promotions instructions.
Ensure the Order Online button is successfully surfacing for your
merchants: Review the Restaurant count by status table and the
status for each restaurant using the Restaurant Status
Report.
Business Preferred: Merchants have the ability to highlight your option
as preferred within the product experience. For more information, view
Manage online ordering options.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-09 UTC."],[[["Accurately display fees upfront and maintain a healthy integration to ensure seamless order processing, minimizing checkout errors and maximizing customer satisfaction."],["Leverage reporting dashboards to gain insights into your ordering funnel, identifying areas for improvement and optimizing conversion rates."],["Enhance your menus with comprehensive information, including descriptions, images, and dietary details, to empower informed user decisions and increase order value."],["Regularly monitor the visibility and status of the \"Order Online\" button for your merchants to ensure consistent discoverability and a smooth ordering experience."],["Consider utilizing promotions and Business Preferred features to further incentivize users and differentiate your service within the Google ecosystem."]]],[]]