In order to ensure a consistent user experience when interacting with Place
Action links, all Place Action platform providers must adhere to the following
guidelines:
Place Action links must lead to a dedicated landing page for the merchant.
The links must not lead to the platform provider’s homepage or any other pages.
For in-person actions for businesses with multiple locations, place action links
must lead to a dedicated landing page for the specific location from Google
(unless otherwise exempt due to vertical-specific policies).
Place Action links must allow the user to complete the designated action.
For example, an ‘ordering’ link must allow the user to complete an order without
placing a phone call or going to another site or app.
The following categories are currently enabled for the Actions Center Business
Link and Redirect integrations:
Restaurants
Business offering online services
Retail merchants
Adherence to this policy will be proactively monitored on a regular basis.
Violation of the policy can result in perpetual removal of all Place Action
links provided by the platform provider.