Search Ads 360 Conversion API의 get 및 getByCustomerId 메서드는 2025년 3분기에 지원 중단됩니다. 전환 데이터에 계속 액세스하려면 새 Search Ads 360 Reporting API를 사용하여 전환 리소스를 사용하여 보고서를 만들어야 합니다. 자세한 내용은 여기를 참고하세요.
paidAndOrganic 보고서에는 Google에 광고를 트리거한 검색어, Google에서 내 사이트에 대한 무료 (자연) 검색결과를 표시하도록 트리거한 검색어 또는 이 두 가지 모두에 해당하는 검색어가 표시됩니다. 이 보고서는 보고 중인 엔진 계정에 대해 이미 유료 및 무료 검색 결과 보고서를 설정한 경우에만 결과를 반환합니다.
제품 타겟의 실적 측정항목과 구성 속성입니다. 제품 타겟은 Google Ads PLA 캠페인에서 Google 판매자 센터 계정의 제품 목록 광고 (쇼핑 광고)를 트리거하여 Google의 관련 검색에 표시할 제품을 지정하는 데 사용되었습니다. 제품 타겟 및 제품 목록 광고(PLA) 캠페인이 Google Ads 쇼핑 캠페인으로 대체되었습니다. 쇼핑 캠페인으로 업그레이드하기 전에 PLA 캠페인이 기여한 이전 측정항목에 대한 보고서를 DS에서 계속 요청할 수 있습니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-08-29(UTC)"],[[["\u003cp\u003eSearch Ads 360 allows you to request various report types, including account, ad, advertiser, ad group, and campaign performance data.\u003c/p\u003e\n"],["\u003cp\u003eReports can include performance metrics, configuration attributes, and even raw event data for conversions and visits.\u003c/p\u003e\n"],["\u003cp\u003eYou can access detailed instructions and examples on how to request these reports through the provided link.\u003c/p\u003e\n"],["\u003cp\u003eCertain report types, such as paidAndOrganic, require specific setup within your engine account before data becomes available.\u003c/p\u003e\n"],["\u003cp\u003eProduct target reports provide historical data for PLA campaigns, which have been replaced by Google Ads Shopping campaigns.\u003c/p\u003e\n"]]],["Search Ads 360 offers various report types, each with specific data. These include reports on accounts, advertisers, ads, ad groups, and campaigns, providing performance metrics and configuration attributes. Reports also cover targets at the ad group and campaign levels, including location, remarketing, and dynamic ad targets. Additional reports detail bid strategies, conversions, feed items, Floodlight activities, keywords, negative keywords and targets, paid and organic search results, product-related data, and website visits.\n"],null,["# Types of Reports\n\nThis section describes the types of reports you can request from\nSearch Ads 360, along with the columns that you can request for each\ntype of report.\n\nFor step-by-step instructions and examples,\nsee [Request Reports](/search-ads/v2/how-tos/reporting).\n\nAvailable report types\n----------------------\n\n\n[account](/search-ads/v2/report-types/account)\n: Reporting data for engine accounts, including:\n\n - Performance metrics across all of an engine account's campaigns.\n - Configuration attributes for an engine account.\n\n\n[ad](/search-ads/v2/report-types/ad)\n: Performance metrics and configuration attributes for ads.\n\n\n[advertiser](/search-ads/v2/report-types/advertiser)\n: Reporting data for advertisers, including:\n\n - Performance metrics across all of an advertiser's engine accounts and campaigns.\n - Configuration attributes for an advertiser.\n\n\n[adGroup](/search-ads/v2/report-types/adGroup)\n: Performance metrics and configuration attributes for ad groups.\n\n\n[adGroupTarget](/search-ads/v2/report-types/adGroupTarget)\n: Performance metrics for ad group level targets, which include location targets, dynamic ad targets, remarketing list targets, age/gender targets, and unclassified targets. Some targets are available only in specific types of engine accounts.\n\n\n[bidStrategy](/search-ads/v2/report-types/bidStrategy)\n: Performance metrics and configuration attributes for bid strategies.\n\n\n[campaign](/search-ads/v2/report-types/campaign)\n: Performance metrics and configuration attributes for campaigns.\n\n\n[campaignTarget](/search-ads/v2/report-types/campaignTarget)\n: Performance metrics for campaign targets, which include location targets (geo-location, proximity, and location extension) and remarketing list targets. Some targets are available only in specific types of engine accounts.\n\n\n[conversion](/search-ads/v2/report-types/conversion)\n: Raw event data about conversions.\n\n\n[feedItem](/search-ads/v2/report-types/feedItem)\n: Performance metrics and configuration attributes for feed items (for example, sitelink, location, call or app extensions).\n\n\n[floodlightActivity](/search-ads/v2/report-types/floodlightActivity)\n: Configuration attributes for Floodlight activities.\n\n\n[keyword](/search-ads/v2/report-types/keyword)\n: Performance metrics and configuration attributes for keywords.\n\n\n[negativeAdGroupKeyword](/search-ads/v2/report-types/negativeAdGroupKeyword)\n: Configuration attributes for negative keywords that have been created at the ad group level.\n\n\n[negativeAdGroupTarget](/search-ads/v2/report-types/negativeAdGroupTarget)\n: Configuration attributes for negative targets at the ad group level, which include location targets, dynamic ad targets, remarketing list targets and age/gender targets. Some targets are available only in specific types of engine accounts.\n\n\n[negativeCampaignKeyword](/search-ads/v2/report-types/negativeCampaignKeyword)\n: Configuration attributes for negative keywords that have been created at the campaign level.\n\n\n[negativeCampaignTarget](/search-ads/v2/report-types/negativeCampaignTarget)\n: Configuration attributes for negative targets at the campaign level, which include location targets (geo-location, proximity, and location extension), dynamic ad targets, remarketing list targets and age/gender targets. Some targets are available only in specific types of engine accounts.\n\n\n[paidAndOrganic](/search-ads/v2/report-types/paidAndOrganic)\n: The paidAndOrganic report shows the search terms that either triggered your ads to appear on Google, triggered Google to display unpaid (organic) search results for your site, or both. The report only returns results if you have already [set up the Paid and Organic report](https://support.google.com/searchads/answer/6116537) for the engine account you are reporting on.\n\n\n[productAdvertised](/search-ads/v2/report-types/productAdvertised)\n: Performance metrics, configuration attributes, and inventory attributes for products defined in an inventory feed and advertised in a shopping campaign.\n\n\n[productGroup](/search-ads/v2/report-types/productGroup)\n: Performance metrics and configuration attributes for product groups. Product group reports differ from keyword reports in several ways; [Learn more](/search-ads/v2/how-tos/reporting/product-groups).\n\n\n[productLeadAndCrossSell](/search-ads/v2/report-types/productLeadAndCrossSell)\n: Performance metrics, configuration attributes, and inventory attributes for products defined in an inventory feed and sold as a result of paid search advertising.\n\n\n[productTarget](/search-ads/v2/report-types/productTarget)\n: Performance metrics and configuration attributes for product targets. Product targets were used by Google Ads PLA campaigns to specify which products in a Google Merchant Center account should trigger Product Listing Ads (shopping ads) to appear in related searches on Google. Product targets and PLA campaigns have been replaced by Google Ads Shopping campaigns. From DS, you can still request reports for historical metrics that were attributed to your PLA campaigns before the upgrade to Shopping campaigns.\n\n\n[visit](/search-ads/v2/report-types/visit)\n: Raw event data about visits. A visit occurs each time a consumer clicks an ad and is redirected to a landing page."]]
