Search Ads 360 Conversion API의 get 및 getByCustomerId 메서드는 2025년 3분기에 지원 중단됩니다. 전환 데이터에 계속 액세스하려면 새 Search Ads 360 Reporting API를 사용하여 전환 리소스를 사용하여 보고서를 만들어야 합니다. 자세한 내용은 여기를 참고하세요.
플러드라이트 활동, Google 애널리틱스 목표 또는 맞춤
광고주는 Search Ads 360 UI에 로그인하여
기타 저장된 열(예: 플러드라이트 활동 열, Google 애널리틱스 활동 열 또는
수식 열을 사용합니다. 나
보고서 요청에 저장된 항목을 포함하여 데이터를 다운로드하거나
보고서 필터링을 참조하세요.
저장된 열은 광고주 수준에서 정의됩니다. 만약
요청에 저장된 열을 포함하는 경우
request.reportScope에서 광고주 이하의 값을 지정해야 합니다.
범위를 제공합니다 따라서 각 보고서는 특정 기간에 대해서만 저장된 항목을 포함할 수 있습니다.
설정할 수 있습니다
저장된 열 이름은 대소문자를 구분하고 공백을 구분하며
구두점을 구분합니다. 이
savedColumnName 속성이 저장된 열 이름과 일치해야 합니다.
있습니다. 저장된 열의 이름이
다른 열이 있으면 Search Ads 360에서
하나 또는 두 개 열 모두에 대한 대체되고 고유한 headerText입니다.
저장된 열은 Search Ads 360 캠페인 관리에서 수정하거나 삭제할 수 있습니다.
언제든지 사용할 수 있습니다. 저장된 열을 지정하는 요청이 실패하면
저장된 열을 요청에서 삭제하고 다시 전송합니다.
증분 보고서에는 명시적으로 지정되지 않은 측정항목은 포함할 수 없습니다.
지원되는 데이터 세트 (예: Google 애널리틱스 활동 열)입니다. 포함
또한 Search Ads 360 사용자가 저장된 열, 증분 측정기준 또는
저장된 열이 포함된 보고서가 정확하지 않을 수 있습니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-08-29(UTC)"],[[["\u003cp\u003eThe new Search Ads 360 Reporting API offers increased flexibility for creating custom reports and integrating data.\u003c/p\u003e\n"],["\u003cp\u003eLeverage saved columns in the API to report on Floodlight activities, Google Analytics goals, or custom KPIs.\u003c/p\u003e\n"],["\u003cp\u003eRetrieve a list of saved columns using the \u003ccode\u003eSavedColumns.list()\u003c/code\u003e request and include them in report requests by referencing their \u003ccode\u003esavedColumnName\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eSaved columns are advertiser-specific and their names are case-sensitive, whitespace-sensitive, and punctuation-sensitive.\u003c/p\u003e\n"],["\u003cp\u003eIncremental reports have limitations with certain metrics and saved columns due to their dynamic nature.\u003c/p\u003e\n"]]],["The new Search Ads 360 Reporting API allows custom report building and data integration. Advertisers can create saved columns (Floodlight, Google Analytics, or formula) in the Search Ads 360 UI to report custom KPIs. To use these, send a `SavedColumns.list()` request to get a list of saved columns and their names. Include saved columns in report requests via the `savedColumnName` attribute. Saved columns are advertiser-specific, case-sensitive, and can be modified or removed. Incremental reports cannot contain unsupported metrics or saved columns.\n"],null,["# Saved Columns\n\nThe new Search Ads 360 Reporting API is now available. The new API provides enhanced flexibility to build custom reports and integrate the data into your reporting applications and processes. Learn more about migrating to and using the [new Search Ads 360 Reporting\nAPI](https://developers.google.com/search-ads/reporting/overview).\n\nTo report on Floodlight activities, Google Analytics goals, or custom\nKPIs, an advertiser can sign into Search Ads 360 UI and create one or\nmore **saved columns** , such as [Floodlight activity columns](https://support.google.com/searchads/answer/6051170), [Google Analytics activity columns](https://support.google.com/searchads/answer/6073934), or\n[formula columns](https://support.google.com/searchads/answer/6008636). You\ncan include a saved column in a report request either to download its data or to\n[filter a report](/search-ads/v2/how-tos/reporting/filtered-reports).\n\n### Get a list of saved columns\n\n\nTo see all of the saved columns that an advertiser has created, send a\n`\n`[SavedColumns.list()](/search-ads/v2/reference/savedColumns/list)`\n`\nrequest. The response includes the\n`\n`[savedColumnName](/search-ads/v2/reference/reports#request.columns.savedColumnName)`\n` for each of the advertiser's columns.\n\n### Request reports for saved columns\n\n\nTo include a saved column in a report request, add a column with the\n`savedColumnName` attribute set to the name of the column: \n\n```\n{\n \"reportType\": \"advertiser\",\n \"columns\": [\n {\n \"savedColumnName\": string,\n \"headerText\": string,\n }\n ],\n \"filters\": [\n {\n \"column\": {\n \"savedColumnName\": string,\n },\n ...\n },\n ...\n ],\n ...\n}\n```\n\n\nWhen using saved columns, keep in mind that:\n\n-\n Saved columns are defined at the advertiser level. If you are\n including a saved column in a request,\n [request.reportScope](/search-ads/v2/reference/reports#request.reportScope) must specify an advertiser or lower\n scope. Consequently, each report can include saved columns only for a\n single advertiser.\n\n-\n Saved column names are case sensitive, whitespace sensitive and\n punctuation sensitive. The\n [savedColumnName](/search-ads/v2/reference/reports#request.columns.savedColumnName) attribute needs to match the saved column name\n exactly. If the name of a saved column is identical to the name of\n another column in the same request, Search Ads 360 requires you to specify an\n alternate, unique [headerText](/search-ads/v2/reference/reports#request.columns.headerText) for one or both of the columns.\n\n-\n Saved columns can be modified or removed in the Search Ads 360 campaign management\n UI at any time; if a request that specifies saved columns fails, try\n removing the saved columns from the request and sending it again.\n\n-\n [Incremental reports](/search-ads/v2/how-tos/reporting/incremental-reports) cannot contain metrics that are not explicitly\n supported by the API (for example, Google Analytics activity columns). In\n addition, because Search Ads 360 users can redefine saved columns, incremental\n reports containing saved columns might not be accurate.\n\n\u003cbr /\u003e"]]
