La nouvelle API Search Ads 360 Reporting est désormais disponible. Rejoignez le groupe Google searchads-api-announcements pour vous tenir informé des améliorations et versions à venir.

Google uses AI technology to translate content into your preferred language. AI translations can contain errors.

Mappages de champs pour l'API Search Ads 360 Reporting

Les tableaux suivants mappent les champs de l'ancienne API Search Ads 360 sur les ressources de la nouvelle API Search Ads 360 Reporting.

Rapport de compte

Noms des colonnes du rapport `account`	Mappage de la nouvelle API Search Ads 360 Reporting
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountCurrencyCode`	`customer.currency_code`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountTimeZone`	`customer.time_zone`
`accountType`	`customer.account_type`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Nouveau comportement
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`customer.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` – `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`customer.last_modified_time`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`status`	`customer.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Nouveau comportement
`visits`	`metrics.visits`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport sur les performances des annonces

Noms des colonnes du rapport `ad`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`	`ad_group_ad.ad.name`
`adDescription1`	`ad_group_ad.ad.{ad type}.description1`¹
`adDescription2`	`ad_group_ad.ad.{ad type}.description2`¹
`adDisplayUrl`	`ad_group_ad.ad.display_url`
`adEngineId`	`ad_group_ad.engine_id` ou `ad_group_ad.ad.id`²
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adHeadline`	`ad_group_ad.ad.{ad type}.headline`³
`adHeadline2`	`ad_group_ad.ad.expanded_text_ad.headline2`
`adHeadline3`	`ad_group_ad.ad.expanded_text_ad.headline3`
`adId`	`ad_group_ad.ad.id`
`adLabels`	`ad_group_ad.labels`
`adLandingPage`	`ad_group_ad.ad.final_urls`
`adPathField1`	`ad_group_ad.ad.{ad type}.path1`⁴
`adPathField2`	`ad_group_ad.ad.{ad type}.path2`⁴
`adPromotionLine`	Nouveau comportement
`adType`	`ad_group_ad.ad.type`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Nouveau comportement
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`ad_group_ad.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` – `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`effectiveLabels`	`Not available in V0`
`engineStatus`	`ad_group_ad.engine_status`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`impr`	`metrics.impressions`
`isUnattributedAd`	`Not available`
`lastModifiedTimestamp`	`ad_group_ad.last_modified_time`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`status`	`ad_group_ad.status`
`visits`	`metrics.visits`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport sur les groupes d'annonces

Noms des colonnes du rapport `adGroup`	Mappage de la nouvelle API Search Ads 360 Reporting
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupBroadMaxCpc`	Nouveau comportement
`adGroupContentMaxCpc`	Nouveau comportement
`adGroupDesktopBidAdjustment`	`ad_group_bid_modifier`
`adGroupEndDate`	`ad_group.end_date`
`adGroupEngineId`	`ad_group.engine_id`
`adGroupExactMaxCpc`	Nouveau comportement
`adGroupId`	`ad_group.id`
`adGroupLabels`	`ad_group.labels label.name`
`adGroupMobileBidAdjustment`	`ad_group_bid_modifier`
`adGroupPhraseMaxCpc`	Nouveau comportement
`adGroupSearchMaxCpc`	`ad_group.cpc_bid_micros`
`adGroupStartDate`	`ad_group.start_date`
`adGroupStatus`	`ad_group.status`
`adGroupTabletBidAdjustment`	`ad_group_bid_modifier`
`adGroupType`	`ad_group.type`
`adRotation`	`ad_group.ad_rotation_mode`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`appId`	`asset.mobile_app_asset.app_id`
`appStore`	`asset.mobile_app_asset.app_store`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Nouveau comportement
`bidStrategyInherited`	Nouveau comportement
`bingAdsAdDistributions`	Nouveau comportement
`bingAdsLanguage`	`ad_group.language_code`
`callCallOnly`	Nouveau comportement
`callConversionTracker`	`asset.call_asset.call_conversion_action`
`callConversionTrackerId`	Nouveau comportement
`callCountryCode`	`asset.call_asset.country_code`
`callIsTracked`	`asset.call_asset.call_tracking_enabled`
`callPhoneNumber`	`asset.call_asset.phone_number`
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`cityTargets`	`ad_group_criterion.location.geo_target_constant`
`clicks`	`metrics.clicks`
`clicksWithFeedItemShowing`	Nouveau comportement
`cost`	`metrics.cost_micros`
`costWithFeedItemShowing`	Nouveau comportement
`countryTargets`	`ad_group_criterion.location.geo_target_constant`
`creationTimestamp`	`ad_group.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`deviceTargets`	`ad_group_bid_modifier.device.type`
`dfaActions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` – `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveCityTargets`	`Same as cityTargets`
`effectiveCountryTargets`	`Same as countryTargets`
`effectiveDeviceTargets`	`ad_group_bid_modifier.device.type`
`effectiveLabels`	`Not available in V0`
`effectiveMetroTargets`	`Same as metroTargets`
`effectiveProvinceTargets`	`Same as provinceTargets`
`engineRemarketingListTargetAll`	`ad_group.targeting_setting.target_restrictions`
`engineStatus`	`ad_group.engine_status`
`feedId`	`asset_set.id`
`feedItemId`	`asset.id`
`feedType`	`asset.type`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`ad_group.last_modified_time`
`locationBusinessName`	`Not available in V0`
`locationCategory`	Nouveau comportement
`locationDetails`	`Not available in V0`
`locationFilter`	Nouveau comportement
`metroTargets`	`ad_group_criterion.location.geo_target_constant`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`provinceTargets`	`ad_group_criterion.location.geo_target_constant`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`sitelinkClickserverUrl`	`asset.tracking_url_template`
`sitelinkDescription1`	`asset.sitelink_asset.description_1`
`sitelinkDescription2`	`asset.sitelink_asset.description_2`
`sitelinkDisplayText`	`asset.sitelink_asset.link_text`
`sitelinkLandingPageUrl`	`asset.final_urls`
`status`	`ad_group.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Nouveau comportement
`visits`	`metrics.visits`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport AdGroupTarget

Noms des colonnes du rapport `adGroupTarget`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adGroupTargetId`	`ad_group_criterion.criterion_id`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsConversions`	`metrics.client_account_conversions`⁵
`adWordsConversionValue`	`metrics.client_account_conversions_value`⁵
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`⁵
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`ageTargetAgeRange`	`ad_group_criterion.age_range.type`
`ageTargetBidModifier`	`ad_group_criterion.bid_modifier`
`avgCpc`	`metrics.average_cpc`⁵
`avgCpm`	`metrics.average_cpm`⁵
`avgPos`	Nouveau comportement
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`⁵
`cost`	`metrics.cost_micros`⁵
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`⁵
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`⁵
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`⁵
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` – `metrics.cross_device_conversions_value_by_conversion_date`⁵
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`⁵
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`⁵
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`⁵
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`dynamicSearchAdsTargetConditions`	`ad_group_criterion.webpage.conditions`
`dynamicSearchAdsTargetCoverage`	`ad_group_criterion.webpage.coverage_percentage`
`dynamicSearchAdsTargetCpcBid`	`ad_group_criterion.cpc_bid_micros`
`dynamicSearchAdsTargetLandingPageUrl`	`dynamic_search_ads_search_term_view.landing_page`
`engineRemarketingList`	`ad_group_criterion.user_list.user_list user_list.name`
`engineRemarketingListBidModifier`	`ad_group_criterion.bid_modifier`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`genderTargetBidModifier`	`ad_group_criterion.bid_modifier`
`genderTargetGenderType`	`ad_group_criterion.gender.type`
`impr`	`metrics.impressions`⁵
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`locationTargetBidModifier`	`ad_group_criterion.bid_modifier`
`locationTargetName`	`ad_group_criterion.location.geo_target_constant`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`unclassifiedTargetName`	Nouveau comportement
`unclassifiedTargetType`	Nouveau comportement
`visits`	`Not available in V0`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport sur l'annonceur

Noms des colonnes du rapport `advertiser`	Mappage de la nouvelle API Search Ads 360 Reporting
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`advertiser`	`customer.descriptive_name`
`advertiserCurrencyCode`	`customer.currency_code`
`advertiserId`	`customer.id`
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Nouveau comportement
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`customer.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaAdvertiserId`	`customer.double_click_campaign_manager_setting.advertiser_id`
`dfaNetworkId`	`customer.double_click_campaign_manager_setting.network_id`
`dfaNetworkTimeZone`	`customer.double_click_campaign_manager_setting.time_zone`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` – `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`googleAnalyticsTimeZone`	`Not available in V0`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`customer.last_modified_time`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`status`	`customer.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Nouveau comportement
`visits`	`Not available in V0`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport BidStrategy

Noms des colonnes du rapport `bidStrategy`	Mappage de la nouvelle API Search Ads 360 Reporting
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Nouveau comportement
`bidStrategy`	`bidding_strategy.name`
`bidStrategyGoal`	`bidding_strategy.target_*`
`bidStrategyId`	`bidding_strategy.id`
`bidStrategyMaxBid`	`bidding_strategy.target_{}.cpc_bid_ceiling_micros`
`bidStrategyMinBid`	`bidding_strategy.target_{}.cpc_bid_floor_micros`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`cpaTarget`	`bidding_strategy.target_cpa.target_cpa_micros`
`creationTimestamp`	Nouveau comportement
`ctr`	`metrics.ctr`
`date`	`segments.date`
`dfaActions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` – `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`ersTarget`	`bidding_strategy.target_roas.target_roas`
`floodlightActivityTargetIds`	Utilisez `segments.conversion_action` pour obtenir la liste des informations Floodlight.
`floodlightOptimizationEnabled`	Utilisez `segments.conversion_action` pour vérifier si l'optimisation est axée sur les conversions Floodlight.
`highPosition`	Nouveau comportement
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	Nouveau comportement
`lowPosition`	Nouveau comportement
`monthEnd`	Nouveau comportement
`monthlySpendTarget`	`bidding_strategy.target_spend.target_spend_micros`
`monthStart`	`segments.month`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`roasTarget`	`bidding_strategy.target_roas.target_roas`
`status`	`bidding_strategy.status`
`type`	`bidding_strategy.type`
`visits`	`Not available in V0`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport sur les performances des campagnes

Noms des colonnes du rapport `campaign`	Mappage de la nouvelle API Search Ads 360 Reporting
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsBidStrategy`	`campaign.bidding_strategy_type`
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`appId`	`asset.mobile_app_asset.app_id`
`appStore`	`asset.mobile_app_asset.app_store`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Nouveau comportement
`bidStrategyInherited`	Nouveau comportement
`bingAdsBudgetType`	`campaign_budget.period campaign_budget.delivery_method`
`callCallOnly`	Nouveau comportement
`callConversionTracker`	`asset.call_asset.call_conversion_action`
`callConversionTrackerId`	Nouveau comportement
`callCountryCode`	`asset.call_asset.country_code`
`callIsTracked`	`asset.call_asset.call_tracking_enabled`
`callPhoneNumber`	`asset.call_asset.phone_number`
`campaign`	`campaign.name`
`campaignDesktopBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignEndDate`	`campaign.end_date`
`campaignEngineId`	`campaign.engine_id`
`campaignId`	`campaign.id`
`campaignLabels`	`label.name using campaign_label resource`
`campaignMobileBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignStartDate`	`campaign.start_date`
`campaignStatus`	`campaign.status`
`campaignTabletBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignType`	`campaign.advertising_channel_type campaign.advertising_channel_sub_type`
`cityTargets`	`campaign_criterion.location.geo_target_constant`
`clicks`	`metrics.clicks`
`clicksWithFeedItemShowing`	Nouveau comportement
`cost`	`metrics.cost_micros`
`costWithFeedItemShowing`	Nouveau comportement
`countryTargets`	`campaign_criterion.location.geo_target_constant`
`creationTimestamp`	`campaign.creation_time`
`ctr`	`metrics.ctr`
`dailyBudget`	`campaign_budget.period campaign_budget.amount_micros`
`date`	`segments.date`
`deliveryMethod`	`campaign_budget.delivery_method`
`deviceSegment`	`segments.device`
`deviceTargets`	`campaign_criterion.device.type`
`dfaActions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` – `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveCityTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveCountryTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveDeviceTargets`	`campaign_criterion.device.type`
`effectiveLabels`	`Not available in V0`
`effectiveMetroTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveProvinceTargets`	`campaign_criterion.location.geo_target_constant`
`engineStatus`	`Not available now. It will map to campaign.engine_status`
`excludedCityTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁸
`excludedCountryTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁸
`excludedMetroTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁸
`excludedProvinceTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁸
`feedId`	`asset_set.id`
`feedItemId`	`asset.id`
`feedType`	`asset.type`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`impr`	`metrics.impressions`
`keywordNearMatchEnabled`	Nouveau comportement
`lastModifiedTimestamp`	`campaign.last_modified_time`
`languageTargets`	`campaign_criterion.language.language_constant`
`locationBusinessName`	`Not available in V0`
`locationCategory`	Nouveau comportement
`locationDetails`	`Not available in V0`
`locationFilter`	Nouveau comportement
`metroTargets`	`campaign_criterion.location.geo_target_constant`
`monthEnd`	Nouveau comportement
`monthlyBudget`	`campaign_budget.period campaign_budget.amount_micros`
`monthStart`	`segments.month`
`networkTarget`	`campaign.network_settings.target_{network_type}`
`provinceTargets`	`campaign_criterion.location.geo_target_constant`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`sitelinkClickserverUrl`	`asset.tracking_url_template`
`sitelinkDescription1`	`asset.sitelink_asset.description_1`
`sitelinkDescription2`	`asset.sitelink_asset.description_2`
`sitelinkDisplayText`	`asset.sitelink_asset.link_text`
`sitelinkLandingPageUrl`	`asset.final_urls`
`status`	`campaign.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Nouveau comportement
`visits`	`metrics.visits`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yahooGeoTargets`	`campaign_criterion.location.geo_target_constant`
`yahooJapanBidStrategy`	`bidding_strategy.name`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport CampaignTarget

Noms des colonnes du rapport `campaignTarget`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Nouveau comportement
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`campaignTargetId`	`campaign_criterion.criterion_id`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	Nouveau comportement
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions` – `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value` – `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions` – `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`engineRemarketingList`	`campaign_criterion.user_list.user_list user_list.name`
`engineRemarketingListBidModifier`	`campaign_criterion.bid_modifier`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`locationTargetBidModifier`	`campaign_criterion.bid_modifier`
`locationTargetName`	`campaign_criterion.location.geo_target_constant`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`status`	`campaign_criterion.status`
`visits`	`Not available in V0`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport sur les conversions

Noms des colonnes du rapport `conversion`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.descriptive_name`
`ad`	`ad_group_ad.ad.name`⁹
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adId`	`conversion.ad_id`
`advertiser`	Consultez Gestion des comptes.
`advertiserConversionId`	`conversion.advertiser_conversion_id`
`advertiserId`	Consultez Gestion des comptes.
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`conversionAttributionType`	`conversion.attribution_type`
`conversionDate`	`conversion.conversion_date_time`
`conversionId`	`conversion.id`
`conversionLastModifiedTimestamp`	`conversion.conversion_last_modified_date_time`
`conversionQuantity`	`conversion.conversion_quantity`
`conversionRevenue`	`conversion.conversion_revenue_micros`
`conversionSearchTerm`	Nouveau comportement
`conversionTimestamp`	`conversion.conversion_date_time`
`conversionType`	Nouveau comportement
`conversionVisitExternalClickId`	`conversion.click_id`
`conversionVisitId`	`conversion.visit_id`
`conversionVisitTimestamp`	`conversion.conversion_visit_date_time`
`deviceSegment`	`segments.device`
`feedId`	Nouveau comportement
`feedItemId`	Nouveau comportement
`feedType`	Nouveau comportement
`floodlightActivity`	Utiliser `conversion_action`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightEventRequestString`	Nouveau comportement
`floodlightGroup`	Utiliser `conversion_action`
`floodlightGroupConversionType`	Utiliser `conversion_action`
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`floodlightOrderId`	`conversion.floodlight_order_id`
`floodlightOriginalRevenue`	`conversion.floodlight_original_revenue`
`floodlightReferrer`	Nouveau comportement
`inventoryAccountId`	`conversion.merchant_id`
`isUnattributedAd`	Nouveau comportement
`keywordId`	`conversion.criterion_id`
`keywordMatchType`	`ad_group_criterion.keyword.match_type`
`keywordText`	`ad_group_criterion.keyword.text`
`productChannel`	`conversion.product_channel`
`productCountry`	`conversion.product_country_code`
`productGroupId`	`ad_group_criterion.criterion_id`
`productId`	`conversion.product_id`
`productLanguage`	`conversion.product_language_code`
`productStoreId`	`conversion.product_store_id`
`productTargetId`	Nouveau comportement
`status`	`conversion.status`

Rapport FeedItem

Noms des colonnes du rapport `feedItem`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsConversions`	`metrics.client_account_conversions`⁶
`adWordsConversionValue`	`metrics.client_account_conversions_value`⁶
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`⁶
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`appId`	`asset.mobile_app_asset.app_id`
`appStore`	`asset.mobile_app_asset.app_store`
`avgCpc`	`metrics.average_cpc`⁶
`avgCpm`	`metrics.average_cpm`⁶
`avgPos`	Nouveau comportement
`callCallOnly`	Nouveau comportement
`callConversionTracker`	`asset.call_asset.call_conversion_action`
`callConversionTrackerId`	Nouveau comportement
`callCountryCode`	`asset.call_asset.country_code`
`callIsTracked`	`asset.call_asset.call_tracking_enabled`
`callPhoneNumber`	`asset.call_asset.phone_number`
`clicks`	`metrics.clicks`⁶
`clicksWithFeedItemShowing`	Nouveau comportement
`cost`	`metrics.cost_micros`⁶
`costWithFeedItemShowing`	Nouveau comportement
`creationTimestamp`	`asset.creation_time`
`ctr`	`metrics.ctr`⁶
`date`	`segments.date`
`dfaActions`	`metrics.all_conversions` – `metrics.cross_device_conversions`⁶
`dfaActionsCrossEnv`	`metrics.all_conversions`⁶
`dfaRevenue`	`metrics.all_conversions_value` – `metrics.cross_device_conversions_value`⁶
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`⁶
`dfaTransactions`	`metrics.all_conversions` – `metrics.cross_device_conversions`⁶
`dfaTransactionsCrossEnv`	`metrics.all_conversions`⁶
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`engineStatus`	`asset.engine_status`
`feedId`	`asset_set.id`
`feedItemId`	`asset.id`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`impr`	`metrics.impressions`⁶
`lastModifiedTimestamp`	`asset.last_modified_time`
`locationBusinessName`	`Not available in V0`
`locationCategory`	Nouveau comportement
`locationDetails`	`Not available in V0`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`sitelinkClickserverUrl`	`asset.tracking_url_template`
`sitelinkDescription1`	`asset.sitelink_asset.description_1`
`sitelinkDescription2`	`asset.sitelink_asset.description_2`
`sitelinkDisplayText`	`asset.sitelink_asset.link_text`
`sitelinkLandingPageUrl`	`asset.final_urls`
`status`	`asset.status`
`visits`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport FloodlightActivity

Noms des colonnes du rapport `floodlightActivity`	Mappage de la nouvelle API Search Ads 360 Reporting
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`creationTimestamp`	`conversion_action.creation_time`
`floodlightActivity`	`conversion_action.name`
`floodlightActivityId`	`conversion_action.floodlight_settings.activity_id`
`floodlightActivityTag`	`conversion_action.floodlight_settings.activity_tag`
`floodlightConfigurationId`	Nouveau comportement
`floodlightGroup`	Nouveau comportement
`floodlightGroupConversionType`	`conversion_action.type`
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	`conversion_action.floodlight_settings.activity_group_tag`
`lastModifiedTimestamp`	Nouveau comportement
`status`	`conversion_action.status`

Rapport sur les mots clés

Noms des colonnes du rapport `keyword`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`	`ad_group_ad.ad.name`⁹
`adDescription1`	`ad_group_ad.ad.{ad type}.description1`¹^,⁹
`adDescription2`	`ad_group_ad.ad.{ad type}.description2`¹^,⁹
`adDisplayUrl`	`ad_group_ad.ad.display_url`⁹
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adHeadline`	`ad_group_ad.ad.{ad type}.headline`³^,⁹
`adHeadline2`	`ad_group_ad.ad.expanded_text_ad.headline2`⁹
`adHeadline3`	`ad_group_ad.ad.expanded_text_ad.headline3`⁹
`adId`	`ad_group_ad.ad.id`⁹
`adLandingPage`	`ad_group_ad.ad.final_urls`⁹
`adPromotionLine`	Nouveau comportement
`adType`	`ad_group_ad.ad.type`⁹
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsConversions`	`metrics.client_account_conversions`⁷
`adWordsConversionValue`	`metrics.client_account_conversions_value`⁷
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`⁷
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`avgCpc`	`metrics.average_cpc`⁷
`avgCpm`	`metrics.average_cpm`⁷
`avgPos`	Nouveau comportement
`bidStrategyInherited`	Nouveau comportement
`bingKeywordParam2`	Nouveau comportement
`bingKeywordParam3`	Nouveau comportement
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`⁷
`cost`	`metrics.cost_micros`⁷
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`⁷
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`⁷
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`⁷
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` – `metrics.cross_device_conversions_value_by_conversion_date`⁷
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`⁷
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`⁷
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`⁷
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveKeywordMaxCpc`	`ad_group_criterion.effective_cpc_bid_micros`
`effectiveLabels`	`Not available in V0`
`engineStatus`	`ad_group_criterion.engine_status`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`impr`	`metrics.impressions`⁷
`isDisplayKeyword`	Nouveau comportement
`isUnattributedAd`	`Not available in V0`
`keywordClickserverUrl`	`ad_group_criterion.tracking_url_template`
`keywordEngineId`	`ad_group_criterion.engine_id`
`keywordId`	`ad_group_criterion.criterion_id`
`keywordLabels`	`ad_group_criterion_label.label label.name`
`keywordLandingPage`	`ad_group_criterion.final_urls`
`keywordMatchType`	`ad_group_criterion.keyword.match_type`
`keywordMaxBid`	`bidding_strategy.target_{}.cpc_bid_ceiling_micros`
`keywordMaxCpc`	`ad_group_criterion.cpc_bid_micros`
`keywordMinBid`	`bidding_strategy.target_{}.cpc_bid_floor_micros`
`keywordText`	`ad_group_criterion.keyword.text`
`keywordUrlParams`	`ad_group_criterion.final_url_suffix`
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`⁷
`qualityScoreCurrent`	`ad_group_criterion.quality_info.quality_score`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`topOfPageBidAvg`	Nouveau comportement
`topOfPageBidCurrent`	`ad_group_criterion.position_estimates.top_of_page_cpc_micros`
`visits`	`metrics.visits`⁷
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport negativeAdGroupKeyword

Noms des colonnes du rapport `negativeAdGroupKeyword`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	`ad_group_criterion.creation_time`
`engineStatus`	Nouveau comportement
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`negativeAdGroupKeywordId`	`ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)`⁸
`negativeAdGroupKeywordMatchType`	`ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative)`⁸
`negativeAdGroupKeywordText`	`ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative)`⁸
`status`	`ad_group_criterion.status (filtering with ad_group_criterion.negative)`⁸

Rapport negativeAdGroupTarget

Noms des colonnes du rapport `negativeAdGroupTarget`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`ageTargetAgeRange`	`ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative)`⁸
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	`ad_group_criterion.creation_time`
`dynamicSearchAdsTargetConditions`	`ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative)`⁸
`engineRemarketingList`	`ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative)`⁸
`genderTargetGenderType`	`ad_group_criterion.gender.type (filtering with ad_group_criterion.negative)`⁸
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`locationTargetName`	`ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative)`⁸
`negativeAdGroupTargetId`	`ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)`⁸
`status`	`ad_group_criterion.status (filtering with ad_group_criterion.negative)`⁸

Rapport NegativeCampaignKeyword

Noms des colonnes du rapport `negativeCampaignKeyword`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	Nouveau comportement
`engineStatus`	Nouveau comportement
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`negativeCampaignKeywordId`	`campaign_criterion.criterion_id (filtering with campaign_criterion.negative)`⁸
`negativeCampaignKeywordMatchType`	`campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative)`⁸
`negativeCampaignKeywordText`	`campaign_criterion.keyword.text (filtering with campaign_criterion.negative)`⁸
`status`	`campaign_criterion.status (filtering with campaign_criterion.negative)`⁸

Rapport NegativeCampaignTarget

Noms des colonnes du rapport `negativeCampaignTarget`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`ageTargetAgeRange`	`campaign_criterion.age_range.type (filtering with campaign_criterion.negative)`⁸
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	Nouveau comportement
`dynamicSearchAdsTargetConditions`	`campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative)`⁸
`engineRemarketingList`	`campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative)`⁸
`genderTargetGenderType`	`campaign_criterion.gender.type (filtering with campaign_criterion.negative)`⁸
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`locationTargetName`	`campaign_criterion.location.geo_target_constant campaign_criterion.negative`⁸
`negativeCampaignTargetId`	`campaign_criterion.criterion_id (filtering with campaign_criterion.negative)`⁸
`status`	`campaign_criterion.status (filtering with campaign_criterion.negative)`⁸

Rapport PaidAndOrganic

Noms des colonnes du rapport `paidAndOrganic`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`
`adGroupId`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`campaign`
`campaignId`
`date`	`segments.date`
`keywordId`	`segments.keyword.ad_group_criterion`
`keywordMatchType`	`segments.keyword.info.match_type`
`keywordText`	`segments.keyword.info.text`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`organicAvgPos`	Nouveau comportement
`organicClicks`	Non disponible
`organicCtr`	Non disponible
`organicQueries`	Non disponible
`paidAndOrganicClicks`	Non disponible
`paidAndOrganicCtr`	`metrics.ctr`
`paidAndOrganicQueries`	Non disponible
`paidAvgPos`	Nouveau comportement
`paidClicks`
`paidCostPerClick`	`metrics.average_cpc`
`paidCtr`
`paidImpressions`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`searchQuery`	`paid_organic_search_term_view.search_term`
`serpType`	Non disponible
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport ProductAdvertised

Noms des colonnes du rapport `productAdvertised`	Mappage de la nouvelle API Search Ads 360 Reporting
`accountId`	`customer.id`
`adGroupId`	`ad_group.id`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	Nouveau comportement
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	Nouveau comportement
`avgPos`	Nouveau comportement
`campaignId`	`campaign.id`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	Nouveau comportement
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaActionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaRevenue`	`metrics.all_conversions_value_by_conversion_date` – `metrics.cross_device_conversions_value_by_conversion_date`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value_by_conversion_date`
`dfaTransactions`	`metrics.all_conversions_by_conversion_date` – `metrics.cross_device_conversions_by_conversion_date`
`dfaTransactionsCrossEnv`	`metrics.all_conversions_by_conversion_date`
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	Nouveau comportement
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`productAgeGroup`	Nouveau comportement
`productAvailability`	Nouveau comportement
`productBrand`	`segments.product_brand`
`productCategory`	Nouveau comportement
`productCategoryLevel1`	`segments.product_bidding_category_level1`
`productCategoryLevel2`	`segments.product_bidding_category_level2`
`productCategoryLevel3`	`segments.product_bidding_category_level3`
`productCategoryLevel4`	`segments.product_bidding_category_level4`
`productCategoryLevel5`	`segments.product_bidding_category_level5`
`productChannel`	`segments.product_channel`
`productChannelExclusivity`	`segments.product_channel_exclusivity`
`productColor`	Nouveau comportement
`productCondition`	`segments.product_condition`
`productCostOfGoodsSold`	Nouveau comportement
`productCountry`	`segments.product_country`
`productCustomLabel0`	`segments.product_custom_attribute0`
`productCustomLabel1`	`segments.product_custom_attribute1`
`productCustomLabel2`	`segments.product_custom_attribute2`
`productCustomLabel3`	`segments.product_custom_attribute3`
`productCustomLabel4`	`segments.product_custom_attribute4`
`productGender`	Nouveau comportement
`productGtin`	Nouveau comportement
`productId`	`segments.product_item_id`
`productItemGroupId`	Nouveau comportement
`productLandingPageUrl`	Nouveau comportement
`productLanguage`	`segments.product_language`
`productMaterial`	Nouveau comportement
`productMpn`	Nouveau comportement
`productPattern`	Nouveau comportement
`productPrice`	Nouveau comportement
`productSalePrice`	Nouveau comportement
`productSize`	Nouveau comportement
`productStoreId`	`segments.product_store_id`
`productTitle`	`segments.product_title`
`productTypeLevel1`	`segments.product_type_l1`
`productTypeLevel2`	`segments.product_type_l2`
`productTypeLevel3`	`segments.product_type_l3`
`productTypeLevel4`	`segments.product_type_l4`
`productTypeLevel5`	`segments.product_type_l5`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`status`	Nouveau comportement
`visits`	`Not available in V0`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport ProductGroup

Noms des colonnes du rapport `productGroup`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Nouveau comportement
`bidStrategyInherited`	Nouveau comportement
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions` – `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value` – `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions` – `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`effectiveBidStrategy`	Nouveau comportement
`effectiveBidStrategyId`	Nouveau comportement
`effectiveLabels`	Nouveau comportement
`effectiveProductGroupMaxCpc`	`ad_group_criterion.effective_cpc_bid_micros`
`engineStatus`	`ad_group_criterion.engine_status`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`productGroup`	`product_group_view.resource_name`
`productGroupClickserverUrl`	`ad_group_criterion.tracking_url_template`
`productGroupId`	`ad_group_criterion.criterion_id`
`productGroupLandingPage`	`ad_group_criterion.final_urls`
`productGroupMaxBid`	Nouveau comportement
`productGroupMaxCpc`	`ad_group_criterion.cpc_bid_micros`
`productGroupMinBid`	Nouveau comportement
`productGroupPartitionType`	`ad_group_criterion.listing_group.type`
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`visits`	`Not available in V0`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport productLeadAndCrossSell

Noms des colonnes du rapport `productLeadAndCrossSell`	Mappage de la nouvelle API Search Ads 360 Reporting
`accountId`	`customer.id`
`adGroupId`	`ad_group.id`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`campaignId`	`campaign.id`
`crossSellAverageUnitPrice`	`metrics.cross_sell_revenue_micros`/`metrics.cross_sell_units_sold`
`crossSellCostOfGoodsSold`	`metrics.cross_sell_cost_of_goods_sold_micros`
`crossSellGrossFromUnitsSold`	`metrics.cross_sell_revenue_micros`
`crossSellGrossProfitMargin`	`metrics.cross_sell_gross_profit_micros`
`crossSellRevenueFromUnitsSold`	`metrics.cross_sell_revenue_micros`
`crossSellUnitsSold`	`metrics.cross_sell_units_sold`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	Nouveau comportement
`dfaActionsCrossEnv`	Nouveau comportement
`dfaRevenue`	Nouveau comportement
`dfaRevenueCrossEnv`	Nouveau comportement
`dfaTransactions`	Nouveau comportement
`dfaTransactionsCrossEnv`	Nouveau comportement
`dfaWeightedActions`	Nouveau comportement
`dfaWeightedActionsCrossEnv`	Nouveau comportement
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Utiliser `conversion_action`
`floodlightActivityTag`	Utiliser `conversion_action`
`floodlightGroup`	Nouveau comportement
`floodlightGroupId`	Nouveau comportement
`floodlightGroupTag`	Utiliser `conversion_action`
`leadAverageUnitPrice`	`metrics.lead_revenue_micros`/`metrics.lead_units_sold`
`leadCostOfGoodsSold`	`metrics.lead_cost_of_goods_sold_micros`
`leadGrossProfitFromUnitsSold`	`metrics.lead_gross_profit_micros`
`leadGrossProfitMargin`	Nouveau comportement
`leadRevenueFromUnitsSold`	`metrics.lead_revenue_micros`
`leadUnitsSold`	`metrics.lead_units_sold`
`monthEnd`	Nouveau comportement
`monthStart`	`segments.month`
`productAgeGroup`	Nouveau comportement
`productAvailability`	Nouveau comportement
`productAverageUnitPrice`	Nouveau comportement
`productBrand`	`segments.product_brand` `segments.product_sold_brand`
`productCategory`	Nouveau comportement
`productCategoryLevel1`	`segments.product_bidding_category_level1` `segments.product_sold_bidding_category_level1`¹⁰
`productCategoryLevel2`	`segments.product_bidding_category_level2` `segments.product_sold_bidding_category_level2`
`productCategoryLevel3`	`segments.product_bidding_category_level3` `segments.product_sold_bidding_category_level3`
`productCategoryLevel4`	`segments.product_bidding_category_level4` `segments.product_sold_bidding_category_level4`
`productCategoryLevel5`	`segments.product_bidding_category_level5` `segments.product_sold_bidding_category_level5`
`productChannel`	`segments.product_channel`
`productChannelExclusivity`	`segments.product_channel_exclusivity`
`productColor`	Nouveau comportement
`productCondition`	`segments.product_condition` `segments.product_sold_condition`
`productCostOfGoodsSold`	Nouveau comportement
`productCountry`	`segments.product_country`
`productCustomLabel0`	`segments.product_custom_attribute0` `segments.product_sold_custom_attribute0`
`productCustomLabel1`	`segments.product_custom_attribute1` `segments.product_sold_custom_attribute1`
`productCustomLabel2`	`segments.product_custom_attribute2` `segments.product_sold_custom_attribute2`
`productCustomLabel3`	`segments.product_custom_attribute3` `segments.product_sold_custom_attribute3`
`productCustomLabel4`	`segments.product_custom_attribute4` `segments.product_sold_custom_attribute4`
`productGender`	Nouveau comportement
`productGtin`	Nouveau comportement
`productId`	`segments.product_item_id` `segments.product_sold_item_id`
`productItemGroupId`	Nouveau comportement
`productLandingPageUrl`	Nouveau comportement
`productLanguage`	`segments.product_language`
`productMaterial`	Nouveau comportement
`productMpn`	Nouveau comportement
`productPattern`	Nouveau comportement
`productPrice`	Nouveau comportement
`productRevenueFromUnitsSold`	Nouveau comportement
`productSalePrice`	Nouveau comportement
`productSize`	Nouveau comportement
`productStoreId`	`segments.product_store_id`
`productTitle`	`segments.product_title` `segments.product_sold_title`
`productTypeLevel1`	`segments.product_type_l1` `segments.product_type_l1`
`productTypeLevel2`	`segments.product_type_l2` `segments.product_type_l2`
`productTypeLevel3`	`segments.product_type_l3` `segments.product_type_l3`
`productTypeLevel4`	`segments.product_type_l4` `segments.product_type_l4`
`productTypeLevel5`	`segments.product_type_l5` `segments.product_type_l5`
`productUnitsSold`	Nouveau comportement
`quarterEnd`	Nouveau comportement
`quarterStart`	`segments.quarter`
`weekEnd`	Nouveau comportement
`weekStart`	`segments.week`
`yearEnd`	Nouveau comportement
`yearStart`	`segments.year`

Rapport sur les visites

Noms des colonnes du rapport `visit`	Mappage de la nouvelle API Search Ads 360 Reporting
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`	`ad_group_ad.ad.name`⁹
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adId`	`visit.ad_id`
`advertiser`	Consultez Gestion des comptes.
`advertiserId`	Consultez Gestion des comptes.
`agency`	Consultez Gestion des comptes.
`agencyId`	Consultez Gestion des comptes.
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`deviceSegment`	`segments.device`
`feedId`	Nouveau comportement
`feedItemId`	Nouveau comportement
`feedType`	Nouveau comportement
`inventoryAccountId`	`visit.merchant_id`
`isUnattributedAd`	Nouveau comportement
`keywordId`	`visit.criterion_id`
`keywordMatchType`	`ad_group_criterion.keyword.match_type`
`keywordText`	`ad_group_criterion.keyword.text`
`productChannel`	`visit.product_channel`
`productCountry`	`visit.product_country_code`
`productGroupId`	`ad_group_criterion.criterion_id`
`productId`	`visit.product_id`
`productLanguage`	`visit.product_language_code`
`productStoreId`	`visit.product_store_id`
`productTargetId`	Nouveau comportement
`status`	Nouveau comportement
`visitDate`	`segments.date`
`visitExternalClickId`	`visit.click_id`
`visitId`	`visit.id`
`visitNetworkType`	`segments.ad_network_type`
`visitReferrer`	Nouveau comportement
`visitSearchQuery`	Nouveau comportement
`visitTimestamp`	`visit.visit_date_time`

Remarques

Il peut s'agir de {ad type}, text_ad, expanded_text_ad ou expanded_dynamic_search_ad.
Utilisez ad_group_ad.engine_id pour les comptes Search Ads 360 (par exemple, Microsoft, Yahoo Japan, etc.) et ad_group_ad.ad.id pour les comptes non Search Ads 360.
{ad type} peut être text_ad ou expanded_text_ad.
{ad type} peut être expanded_text_ad ou responsive_search_ad.
Interrogez les métriques à l'aide de la ressource appropriée dans la clause FROM (par exemple, gender_view pour les critères de genre). Consultez Mappages de rapports.
Interrogez les métriques à l'aide de la ressource appropriée dans la clause FROM (par exemple, campaign_asset pour les composants créés au niveau de la campagne). Consultez Récupérer les attributs et les métriques des composants.
Interrogez les métriques à l'aide de keyword_view dans la clause FROM.
Filtrez à l'aide de negative=true dans la clause WHERE. Par exemple, SELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true.
Interrogez directement les champs ad_group_ad de la ressource ad_group_ad. Interrogez ensuite d'autres champs à partir de la ressource appropriée (par exemple, keyword_view) et utilisez ad_id (pour conversion et visit) ou ad_group_criterion.resource_name (pour keyword_view) pour associer les deux requêtes.
Par exemple,
SELECT ad_group_ad.ad.name, segments.keyword.ad_group_criterion FROM ad_group_ad
SELECT keyword_view.resource_name, metrics.clicks FROM keyword_view WHERE ad_group_criterion.resource_name = '(resource name from first query)'
Utilisez les segments product pour identifier le produit promu et les segments product_sold pour identifier les produits vendus.

Mappages de champs pour l'API Search Ads 360 Reporting Restez organisé à l'aide des collections Enregistrez et classez les contenus selon vos préférences.