In den folgenden Tabellen werden Felder in der alten Search Ads 360 API den Ressourcen in der neuen Search Ads 360 Reporting API zugeordnet.
Kontobericht
Anzeigenbericht
Spaltennamen im ad -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
ad |
ad_group_ad.ad.name |
adDescription1 |
ad_group_ad.ad.{ad type}.description1 1 |
adDescription2 |
ad_group_ad.ad.{ad type}.description2 1 |
adDisplayUrl |
ad_group_ad.ad.display_url |
adEngineId |
ad_group_ad.engine_id oder ad_group_ad.ad.id 2 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adHeadline |
ad_group_ad.ad.{ad type}.headline 3 |
adHeadline2 |
ad_group_ad.ad.expanded_text_ad.headline2 |
adHeadline3 |
ad_group_ad.ad.expanded_text_ad.headline3 |
adId |
ad_group_ad.ad.id |
adLabels |
ad_group_ad.labels |
adLandingPage |
ad_group_ad.ad.final_urls |
adPathField1 |
ad_group_ad.ad.{ad type}.path1 4 |
adPathField2 |
ad_group_ad.ad.{ad type}.path2 4 |
adPromotionLine |
Verhaltensänderung |
adType |
ad_group_ad.ad.type |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Verhaltensänderung |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
ad_group_ad.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value – metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
Verhaltensänderung |
dfaWeightedActionsCrossEnv |
Verhaltensänderung |
effectiveLabels |
Not available in V0 |
engineStatus |
ad_group_ad.engine_status |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action verwenden |
floodlightActivityTag |
conversion_action verwenden |
floodlightGroup |
Verhaltensänderung |
floodlightGroupId |
Verhaltensänderung |
floodlightGroupTag |
conversion_action verwenden |
impr |
metrics.impressions |
isUnattributedAd |
Not available |
lastModifiedTimestamp |
ad_group_ad.last_modified_time |
monthEnd |
Verhaltensänderung |
monthStart |
segments.month |
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
status |
ad_group_ad.status |
visits |
metrics.visits |
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
Anzeigengruppenbericht
Spaltennamen im adGroup -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
absoluteTopImpressionPercentage |
metrics.absolute_top_impression_percentage |
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupBroadMaxCpc |
Verhaltensänderung |
adGroupContentMaxCpc |
Verhaltensänderung |
adGroupDesktopBidAdjustment |
ad_group_bid_modifier |
adGroupEndDate |
ad_group.end_date |
adGroupEngineId |
ad_group.engine_id |
adGroupExactMaxCpc |
Verhaltensänderung |
adGroupId |
ad_group.id |
adGroupLabels |
ad_group.labels label.name |
adGroupMobileBidAdjustment |
ad_group_bid_modifier |
adGroupPhraseMaxCpc |
Verhaltensänderung |
adGroupSearchMaxCpc |
ad_group.cpc_bid_micros |
adGroupStartDate |
ad_group.start_date |
adGroupStatus |
ad_group.status |
adGroupTabletBidAdjustment |
ad_group_bid_modifier |
adGroupType |
ad_group.type |
adRotation |
ad_group.ad_rotation_mode |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
appId |
asset.mobile_app_asset.app_id |
appStore |
asset.mobile_app_asset.app_store |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Verhaltensänderung |
bidStrategyInherited |
Verhaltensänderung |
bingAdsAdDistributions |
Verhaltensänderung |
bingAdsLanguage |
ad_group.language_code |
callCallOnly |
Verhaltensänderung |
callConversionTracker |
asset.call_asset.call_conversion_action |
callConversionTrackerId |
Verhaltensänderung |
callCountryCode |
asset.call_asset.country_code |
callIsTracked |
asset.call_asset.call_tracking_enabled |
callPhoneNumber |
asset.call_asset.phone_number |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
cityTargets |
ad_group_criterion.location.geo_target_constant |
clicks |
metrics.clicks |
clicksWithFeedItemShowing |
Verhaltensänderung |
cost |
metrics.cost_micros |
costWithFeedItemShowing |
Verhaltensänderung |
countryTargets |
ad_group_criterion.location.geo_target_constant |
creationTimestamp |
ad_group.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
deviceTargets |
ad_group_bid_modifier.device.type |
dfaActions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value – metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
Verhaltensänderung |
dfaWeightedActionsCrossEnv |
Verhaltensänderung |
displayImpressionShare |
metrics.content_impression_share |
displayRankLostImpressionShare |
metrics.content_rank_lost_impression_share |
effectiveBidStrategy |
bidding_strategy.name |
effectiveBidStrategyId |
bidding_strategy.id |
effectiveCityTargets |
Same as cityTargets |
effectiveCountryTargets |
Same as countryTargets |
effectiveDeviceTargets |
ad_group_bid_modifier.device.type |
effectiveLabels |
Not available in V0 |
effectiveMetroTargets |
Same as metroTargets |
effectiveProvinceTargets |
Same as provinceTargets |
engineRemarketingListTargetAll |
ad_group.targeting_setting.target_restrictions |
engineStatus |
ad_group.engine_status |
feedId |
asset_set.id |
feedItemId |
asset.id |
feedType |
asset.type |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action verwenden |
floodlightActivityTag |
conversion_action verwenden |
floodlightGroup |
Verhaltensänderung |
floodlightGroupId |
Verhaltensänderung |
floodlightGroupTag |
conversion_action verwenden |
impr |
metrics.impressions |
lastModifiedTimestamp |
ad_group.last_modified_time |
locationBusinessName |
Not available in V0 |
locationCategory |
Verhaltensänderung |
locationDetails |
Not available in V0 |
locationFilter |
Verhaltensänderung |
metroTargets |
ad_group_criterion.location.geo_target_constant |
monthEnd |
Verhaltensänderung |
monthStart |
segments.month |
provinceTargets |
ad_group_criterion.location.geo_target_constant |
qualityScoreAvg |
metrics.historical_quality_score |
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
searchAbsoluteTopImpressionShare |
metrics.search_absolute_top_impression_share |
searchImpressionShare |
metrics.search_impression_share |
searchRankLostAbsoluteTopImpressionShare |
metrics.search_rank_lost_absolute_top_impression_share |
searchRankLostImpressionShare |
metrics.search_rank_lost_impression_share |
searchRankLostTopImpressionShare |
metrics.search_rank_lost_top_impression_share |
searchTopImpressionShare |
metrics.search_top_impression_share |
sitelinkClickserverUrl |
asset.tracking_url_template |
sitelinkDescription1 |
asset.sitelink_asset.description_1 |
sitelinkDescription2 |
asset.sitelink_asset.description_2 |
sitelinkDisplayText |
asset.sitelink_asset.link_text |
sitelinkLandingPageUrl |
asset.final_urls |
status |
ad_group.status |
topImpressionPercentage |
metrics.top_impression_percentage |
topOfPageBidAvg |
Verhaltensänderung |
visits |
metrics.visits |
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
Bericht "Anzeigengruppenziel"
Spaltennamen im adGroupTarget -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adGroupTargetId |
ad_group_criterion.criterion_id |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
adWordsConversions |
metrics.client_account_conversions 5 |
adWordsConversionValue |
metrics.client_account_conversions_value 5 |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions 5 |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
ageTargetAgeRange |
ad_group_criterion.age_range.type |
ageTargetBidModifier |
ad_group_criterion.bid_modifier |
avgCpc |
metrics.average_cpc 5 |
avgCpm |
metrics.average_cpm 5 |
avgPos |
Verhaltensänderung |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks 5 |
cost |
metrics.cost_micros 5 |
creationTimestamp |
ad_group_criterion.creation_time |
ctr |
metrics.ctr 5 |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions –metrics.cross_device_conversions 5 |
dfaActionsCrossEnv |
metrics.all_conversions 5 |
dfaRevenue |
metrics.all_conversions_value –metrics.cross_device_conversions_value 5 |
dfaRevenueCrossEnv |
metrics.all_conversions_value 5 |
dfaTransactions |
metrics.all_conversions –metrics.cross_device_conversions 5 |
dfaTransactionsCrossEnv |
metrics.all_conversions 5 |
dfaWeightedActions |
Verhaltensänderung |
dfaWeightedActionsCrossEnv |
Verhaltensänderung |
dynamicSearchAdsTargetConditions |
ad_group_criterion.webpage.conditions |
dynamicSearchAdsTargetCoverage |
ad_group_criterion.webpage.coverage_percentage |
dynamicSearchAdsTargetCpcBid |
ad_group_criterion.cpc_bid_micros |
dynamicSearchAdsTargetLandingPageUrl |
dynamic_search_ads_search_term_view.landing_page |
engineRemarketingList |
ad_group_criterion.user_list.user_list user_list.name |
engineRemarketingListBidModifier |
ad_group_criterion.bid_modifier |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action verwenden |
floodlightActivityTag |
conversion_action verwenden |
floodlightGroup |
Verhaltensänderung |
floodlightGroupId |
Verhaltensänderung |
floodlightGroupTag |
conversion_action verwenden |
genderTargetBidModifier |
ad_group_criterion.bid_modifier |
genderTargetGenderType |
ad_group_criterion.gender.type |
impr |
metrics.impressions 5 |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
locationTargetBidModifier |
ad_group_criterion.bid_modifier |
locationTargetName |
ad_group_criterion.location.geo_target_constant |
monthEnd |
Verhaltensänderung |
monthStart |
segments.month |
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
status |
ad_group_criterion.status |
unclassifiedTargetName |
Verhaltensänderung |
unclassifiedTargetType |
Verhaltensänderung |
visits |
Not available in V0 |
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
Werbetreibendenbericht
Spaltennamen im advertiser -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
absoluteTopImpressionPercentage |
metrics.absolute_top_impression_percentage |
advertiser |
customer.descriptive_name |
advertiserCurrencyCode |
customer.currency_code |
advertiserId |
customer.id |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Verhaltensänderung |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
customer.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaAdvertiserId |
customer.double_click_campaign_manager_setting.advertiser_id |
dfaNetworkId |
customer.double_click_campaign_manager_setting.network_id |
dfaNetworkTimeZone |
customer.double_click_campaign_manager_setting.time_zone |
dfaRevenue |
metrics.all_conversions_value – metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
Verhaltensänderung |
dfaWeightedActionsCrossEnv |
Verhaltensänderung |
displayBudgetLostImpressionShare |
metrics.content_budget_lost_impression_share |
displayImpressionShare |
metrics.content_impression_share |
displayRankLostImpressionShare |
metrics.content_rank_lost_impression_share |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action verwenden |
floodlightActivityTag |
conversion_action verwenden |
floodlightGroup |
Verhaltensänderung |
floodlightGroupId |
Verhaltensänderung |
floodlightGroupTag |
conversion_action verwenden |
googleAnalyticsTimeZone |
Not available in V0 |
impr |
metrics.impressions |
lastModifiedTimestamp |
customer.last_modified_time |
monthEnd |
Verhaltensänderung |
monthStart |
segments.month |
qualityScoreAvg |
metrics.historical_quality_score |
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
searchAbsoluteTopImpressionShare |
metrics.search_absolute_top_impression_share |
searchBudgetLostAbsoluteTopImpressionShare |
metrics.search_budget_lost_absolute_top_impression_share |
searchBudgetLostImpressionShare |
metrics.search_budget_lost_impression_share |
searchBudgetLostTopImpressionShare |
metrics.search_budget_lost_top_impression_share |
searchImpressionShare |
metrics.search_impression_share |
searchRankLostAbsoluteTopImpressionShare |
metrics.search_rank_lost_absolute_top_impression_share |
searchRankLostImpressionShare |
metrics.search_rank_lost_impression_share |
searchRankLostTopImpressionShare |
metrics.search_rank_lost_top_impression_share |
searchTopImpressionShare |
metrics.search_top_impression_share |
status |
customer.status |
topImpressionPercentage |
metrics.top_impression_percentage |
topOfPageBidAvg |
Verhaltensänderung |
visits |
Not available in V0 |
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
Bericht zu Gebotsstrategien
Spaltennamen im bidStrategy -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Verhaltensänderung |
bidStrategy |
bidding_strategy.name |
bidStrategyGoal |
bidding_strategy.target_* |
bidStrategyId |
bidding_strategy.id |
bidStrategyMaxBid |
bidding_strategy.target_{}.cpc_bid_ceiling_micros |
bidStrategyMinBid |
bidding_strategy.target_{}.cpc_bid_floor_micros |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
cpaTarget |
bidding_strategy.target_cpa.target_cpa_micros |
creationTimestamp |
Verhaltensänderung |
ctr |
metrics.ctr |
date |
segments.date |
dfaActions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value – metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
Verhaltensänderung |
dfaWeightedActionsCrossEnv |
Verhaltensänderung |
ersTarget |
bidding_strategy.target_roas.target_roas |
floodlightActivityTargetIds |
Verwenden Sie segments.conversion_action , um eine Liste der Floodlight-Informationen abzurufen |
floodlightOptimizationEnabled |
Verwenden Sie segments.conversion_action , um zu prüfen, ob es für Floodlight-Conversions optimiert wird |
highPosition |
Verhaltensänderung |
impr |
metrics.impressions |
lastModifiedTimestamp |
Verhaltensänderung |
lowPosition |
Verhaltensänderung |
monthEnd |
Verhaltensänderung |
monthlySpendTarget |
bidding_strategy.target_spend.target_spend_micros |
monthStart |
segments.month |
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
roasTarget |
bidding_strategy.target_roas.target_roas |
status |
bidding_strategy.status |
type |
bidding_strategy.type |
visits |
Not available in V0 |
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
Kampagnenbericht
Spaltennamen im campaign -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
absoluteTopImpressionPercentage |
metrics.absolute_top_impression_percentage |
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
adWordsBidStrategy |
campaign.bidding_strategy_type |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
appId |
asset.mobile_app_asset.app_id |
appStore |
asset.mobile_app_asset.app_store |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Verhaltensänderung |
bidStrategyInherited |
Verhaltensänderung |
bingAdsBudgetType |
campaign_budget.period campaign_budget.delivery_method |
callCallOnly |
Verhaltensänderung |
callConversionTracker |
asset.call_asset.call_conversion_action |
callConversionTrackerId |
Verhaltensänderung |
callCountryCode |
asset.call_asset.country_code |
callIsTracked |
asset.call_asset.call_tracking_enabled |
callPhoneNumber |
asset.call_asset.phone_number |
campaign |
campaign.name |
campaignDesktopBidAdjustment |
campaign_criterion.bid_modifier campaign_criterion.device.type |
campaignEndDate |
campaign.end_date |
campaignEngineId |
campaign.engine_id |
campaignId |
campaign.id |
campaignLabels |
label.name using campaign_label resource |
campaignMobileBidAdjustment |
campaign_criterion.bid_modifier campaign_criterion.device.type |
campaignStartDate |
campaign.start_date |
campaignStatus |
campaign.status |
campaignTabletBidAdjustment |
campaign_criterion.bid_modifier campaign_criterion.device.type |
campaignType |
campaign.advertising_channel_type campaign.advertising_channel_sub_type |
cityTargets |
campaign_criterion.location.geo_target_constant |
clicks |
metrics.clicks |
clicksWithFeedItemShowing |
Verhaltensänderung |
cost |
metrics.cost_micros |
costWithFeedItemShowing |
Verhaltensänderung |
countryTargets |
campaign_criterion.location.geo_target_constant |
creationTimestamp |
campaign.creation_time |
ctr |
metrics.ctr |
dailyBudget |
campaign_budget.period campaign_budget.amount_micros |
date |
segments.date |
deliveryMethod |
campaign_budget.delivery_method |
deviceSegment |
segments.device |
deviceTargets |
campaign_criterion.device.type |
dfaActions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value – metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
Verhaltensänderung |
dfaWeightedActionsCrossEnv |
Verhaltensänderung |
displayBudgetLostImpressionShare |
metrics.content_budget_lost_impression_share |
displayImpressionShare |
metrics.content_impression_share |
displayRankLostImpressionShare |
metrics.content_rank_lost_impression_share |
effectiveBidStrategy |
bidding_strategy.name |
effectiveBidStrategyId |
bidding_strategy.id |
effectiveCityTargets |
campaign_criterion.location.geo_target_constant |
effectiveCountryTargets |
campaign_criterion.location.geo_target_constant |
effectiveDeviceTargets |
campaign_criterion.device.type |
effectiveLabels |
Not available in V0 |
effectiveMetroTargets |
campaign_criterion.location.geo_target_constant |
effectiveProvinceTargets |
campaign_criterion.location.geo_target_constant |
engineStatus |
Not available now. It will map to campaign.engine_status |
excludedCityTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 7 |
excludedCountryTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 7 |
excludedMetroTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 7 |
excludedProvinceTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 7 |
feedId |
asset_set.id |
feedItemId |
asset.id |
feedType |
asset.type |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action verwenden |
floodlightActivityTag |
conversion_action verwenden |
floodlightGroup |
Verhaltensänderung |
floodlightGroupId |
Verhaltensänderung |
floodlightGroupTag |
conversion_action verwenden |
impr |
metrics.impressions |
keywordNearMatchEnabled |
Verhaltensänderung |
lastModifiedTimestamp |
campaign.last_modified_time |
languageTargets |
campaign_criterion.language.language_constant |
locationBusinessName |
Not available in V0 |
locationCategory |
Verhaltensänderung |
locationDetails |
Not available in V0 |
locationFilter |
Verhaltensänderung |
metroTargets |
campaign_criterion.location.geo_target_constant |
monthEnd |
Verhaltensänderung |
monthlyBudget |
campaign_budget.period campaign_budget.amount_micros |
monthStart |
segments.month |
networkTarget |
campaign.network_settings.target_{network_type} |
provinceTargets |
campaign_criterion.location.geo_target_constant |
qualityScoreAvg |
metrics.historical_quality_score |
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
searchAbsoluteTopImpressionShare |
metrics.search_absolute_top_impression_share |
searchBudgetLostAbsoluteTopImpressionShare |
metrics.search_budget_lost_absolute_top_impression_share |
searchBudgetLostImpressionShare |
metrics.search_budget_lost_impression_share |
searchBudgetLostTopImpressionShare |
metrics.search_budget_lost_top_impression_share |
searchImpressionShare |
metrics.search_impression_share |
searchRankLostAbsoluteTopImpressionShare |
metrics.search_rank_lost_absolute_top_impression_share |
searchRankLostImpressionShare |
metrics.search_rank_lost_impression_share |
searchRankLostTopImpressionShare |
metrics.search_rank_lost_top_impression_share |
searchTopImpressionShare |
metrics.search_top_impression_share |
sitelinkClickserverUrl |
asset.tracking_url_template |
sitelinkDescription1 |
asset.sitelink_asset.description_1 |
sitelinkDescription2 |
asset.sitelink_asset.description_2 |
sitelinkDisplayText |
asset.sitelink_asset.link_text |
sitelinkLandingPageUrl |
asset.final_urls |
status |
campaign.status |
topImpressionPercentage |
metrics.top_impression_percentage |
topOfPageBidAvg |
Verhaltensänderung |
visits |
metrics.visits |
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yahooGeoTargets |
campaign_criterion.location.geo_target_constant |
yahooJapanBidStrategy |
bidding_strategy.name |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
CampaignTarget-Bericht
Spaltennamen im campaignTarget -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Verhaltensänderung |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
campaignTargetId |
campaign_criterion.criterion_id |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
Verhaltensänderung |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value – metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
Verhaltensänderung |
dfaWeightedActionsCrossEnv |
Verhaltensänderung |
engineRemarketingList |
campaign_criterion.user_list.user_list user_list.name |
engineRemarketingListBidModifier |
campaign_criterion.bid_modifier |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action verwenden |
floodlightActivityTag |
conversion_action verwenden |
floodlightGroup |
Verhaltensänderung |
floodlightGroupId |
Verhaltensänderung |
floodlightGroupTag |
conversion_action verwenden |
impr |
metrics.impressions |
lastModifiedTimestamp |
campaign_criterion.last_modified_time |
locationTargetBidModifier |
campaign_criterion.bid_modifier |
locationTargetName |
campaign_criterion.location.geo_target_constant |
monthEnd |
Verhaltensänderung |
monthStart |
segments.month |
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
status |
campaign_criterion.status |
visits |
Not available in V0 |
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
Conversion-Bericht
Spaltennamen im conversion -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.descriptive_name |
ad |
ad_group_ad.ad.name 8 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adId |
conversion.ad_id |
advertiser |
Siehe Kontoverwaltung. |
advertiserConversionId |
conversion.advertiser_conversion_id |
advertiserId |
Siehe Kontoverwaltung. |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
conversionAttributionType |
conversion.attribution_type |
conversionDate |
conversion.conversion_date_time |
conversionId |
conversion.id |
conversionLastModifiedTimestamp |
conversion.conversion_last_modified_date_time |
conversionQuantity |
conversion.conversion_quantity |
conversionRevenue |
conversion.conversion_revenue_micros |
conversionSearchTerm |
Verhaltensänderung |
conversionTimestamp |
conversion.conversion_date_time |
conversionType |
Verhaltensänderung |
conversionVisitExternalClickId |
conversion.click_id |
conversionVisitId |
conversion.visit_id |
conversionVisitTimestamp |
conversion.conversion_visit_date_time |
deviceSegment |
segments.device |
feedId |
Verhaltensänderung |
feedItemId |
Verhaltensänderung |
feedType |
Verhaltensänderung |
floodlightActivity |
conversion_action verwenden |
floodlightActivityId |
conversion_action verwenden |
floodlightActivityTag |
conversion_action verwenden |
floodlightEventRequestString |
Verhaltensänderung |
floodlightGroup |
conversion_action verwenden |
floodlightGroupConversionType |
conversion_action verwenden |
floodlightGroupId |
Verhaltensänderung |
floodlightGroupTag |
conversion_action verwenden |
floodlightOrderId |
conversion.floodlight_order_id |
floodlightOriginalRevenue |
conversion.floodlight_original_revenue |
floodlightReferrer |
Verhaltensänderung |
inventoryAccountId |
conversion.merchant_id |
isUnattributedAd |
Verhaltensänderung |
keywordId |
conversion.criterion_id |
keywordMatchType |
ad_group_criterion.keyword.match_type |
keywordText |
ad_group_criterion.keyword.text |
productChannel |
conversion.product_channel |
productCountry |
conversion.product_country_code |
productGroupId |
ad_group_criterion.criterion_id |
productId |
conversion.product_id |
productLanguage |
conversion.product_language_code |
productStoreId |
conversion.product_store_id |
productTargetId |
Verhaltensänderung |
status |
conversion.status |
Feedelementbericht
Spaltennamen im feedItem -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
appId |
asset.mobile_app_asset.app_id |
appStore |
asset.mobile_app_asset.app_store |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Verhaltensänderung |
callCallOnly |
Verhaltensänderung |
callConversionTracker |
asset.call_asset.call_conversion_action |
callConversionTrackerId |
Verhaltensänderung |
callCountryCode |
asset.call_asset.country_code |
callIsTracked |
asset.call_asset.call_tracking_enabled |
callPhoneNumber |
asset.call_asset.phone_number |
clicks |
metrics.clicks |
clicksWithFeedItemShowing |
Verhaltensänderung |
cost |
metrics.cost_micros |
costWithFeedItemShowing |
Verhaltensänderung |
creationTimestamp |
asset.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
dfaActions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value – metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
Verhaltensänderung |
dfaWeightedActionsCrossEnv |
Verhaltensänderung |
engineStatus |
asset.engine_status |
feedId |
asset_set.id |
feedItemId |
asset.id |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action verwenden |
floodlightActivityTag |
conversion_action verwenden |
floodlightGroup |
Verhaltensänderung |
floodlightGroupId |
Verhaltensänderung |
floodlightGroupTag |
conversion_action verwenden |
impr |
metrics.impressions |
lastModifiedTimestamp |
asset.last_modified_time |
locationBusinessName |
Not available in V0 |
locationCategory |
Verhaltensänderung |
locationDetails |
Not available in V0 |
monthEnd |
Verhaltensänderung |
monthStart |
segments.month |
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
sitelinkClickserverUrl |
asset.tracking_url_template |
sitelinkDescription1 |
asset.sitelink_asset.description_1 |
sitelinkDescription2 |
asset.sitelink_asset.description_2 |
sitelinkDisplayText |
asset.sitelink_asset.link_text |
sitelinkLandingPageUrl |
asset.final_urls |
status |
asset.status |
visits |
|
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
FloodlightActivity-Bericht
Spaltennamen im floodlightActivity -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
creationTimestamp |
conversion_action.creation_time |
floodlightActivity |
conversion_action.name |
floodlightActivityId |
conversion_action.floodlight_settings.activity_id |
floodlightActivityTag |
conversion_action.floodlight_settings.activity_tag |
floodlightConfigurationId |
Verhaltensänderung |
floodlightGroup |
Verhaltensänderung |
floodlightGroupConversionType |
conversion_action.type |
floodlightGroupId |
Verhaltensänderung |
floodlightGroupTag |
conversion_action.floodlight_settings.activity_group_tag |
lastModifiedTimestamp |
Verhaltensänderung |
status |
conversion_action.status |
Keyword-Bericht
Spaltennamen im keyword -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
ad |
ad_group_ad.ad.name 8 |
adDescription1 |
ad_group_ad.ad.{ad type}.description1 1,8 |
adDescription2 |
ad_group_ad.ad.{ad type}.description2 1,8 |
adDisplayUrl |
ad_group_ad.ad.display_url 8 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adHeadline |
ad_group_ad.ad.{ad type}.headline 3,8 |
adHeadline2 |
ad_group_ad.ad.expanded_text_ad.headline2 8 |
adHeadline3 |
ad_group_ad.ad.expanded_text_ad.headline3 8 |
adId |
ad_group_ad.ad.id 8 |
adLandingPage |
ad_group_ad.ad.final_urls 8 |
adPromotionLine |
Verhaltensänderung |
adType |
ad_group_ad.ad.type 8 |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
adWordsConversions |
metrics.client_account_conversions 6 |
adWordsConversionValue |
metrics.client_account_conversions_value 6 |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions 6 |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
avgCpc |
metrics.average_cpc 6 |
avgCpm |
metrics.average_cpm 6 |
avgPos |
Verhaltensänderung |
bidStrategyInherited |
Verhaltensänderung |
bingKeywordParam2 |
Verhaltensänderung |
bingKeywordParam3 |
Verhaltensänderung |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks 6 |
cost |
metrics.cost_micros 6 |
creationTimestamp |
ad_group_criterion.creation_time |
ctr |
metrics.ctr 6 |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions –metrics.cross_device_conversions 6 |
dfaActionsCrossEnv |
metrics.all_conversions 6 |
dfaRevenue |
metrics.all_conversions_value –metrics.cross_device_conversions_value 6 |
dfaRevenueCrossEnv |
metrics.all_conversions_value 6 |
dfaTransactions |
metrics.all_conversions –metrics.cross_device_conversions 6 |
dfaTransactionsCrossEnv |
metrics.all_conversions 6 |
dfaWeightedActions |
Verhaltensänderung |
dfaWeightedActionsCrossEnv |
Verhaltensänderung |
effectiveBidStrategy |
bidding_strategy.name |
effectiveBidStrategyId |
bidding_strategy.id |
effectiveKeywordMaxCpc |
ad_group_criterion.effective_cpc_bid_micros |
effectiveLabels |
Not available in V0 |
engineStatus |
ad_group_criterion.engine_status |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action verwenden |
floodlightActivityTag |
conversion_action verwenden |
floodlightGroup |
Verhaltensänderung |
floodlightGroupId |
Verhaltensänderung |
floodlightGroupTag |
conversion_action verwenden |
impr |
metrics.impressions 6 |
isDisplayKeyword |
Verhaltensänderung |
isUnattributedAd |
Not available in V0 |
keywordClickserverUrl |
ad_group_criterion.tracking_url_template |
keywordEngineId |
ad_group_criterion.engine_id |
keywordId |
ad_group_criterion.criterion_id |
keywordLabels |
ad_group_criterion_label.label label.name |
keywordLandingPage |
ad_group_criterion.final_urls |
keywordMatchType |
ad_group_criterion.keyword.match_type |
keywordMaxBid |
bidding_strategy.target_{}.cpc_bid_ceiling_micros |
keywordMaxCpc |
ad_group_criterion.cpc_bid_micros |
keywordMinBid |
bidding_strategy.target_{}.cpc_bid_floor_micros |
keywordText |
ad_group_criterion.keyword.text |
keywordUrlParams |
ad_group_criterion.final_url_suffix |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
monthEnd |
Verhaltensänderung |
monthStart |
segments.month |
qualityScoreAvg |
metrics.historical_quality_score 6 |
qualityScoreCurrent |
ad_group_criterion.quality_info.quality_score |
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
status |
ad_group_criterion.status |
topOfPageBidAvg |
Verhaltensänderung |
topOfPageBidCurrent |
ad_group_criterion.position_estimates.top_of_page_cpc_micros |
visits |
metrics.visits 6 |
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
Bericht zu negativen Anzeigengruppen mit Keywords
Spaltennamen im negativeAdGroupKeyword -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
ad_group_criterion.creation_time |
engineStatus |
Verhaltensänderung |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
negativeAdGroupKeywordId |
ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative) 7 |
negativeAdGroupKeywordMatchType |
ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative) 7 |
negativeAdGroupKeywordText |
ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative) 7 |
status |
ad_group_criterion.status (filtering with ad_group_criterion.negative) 7 |
Bericht zu negativer Anzeigengruppe
Spaltennamen im negativeAdGroupTarget -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
ageTargetAgeRange |
ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative) 7 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
ad_group_criterion.creation_time |
dynamicSearchAdsTargetConditions |
ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative) 7 |
engineRemarketingList |
ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative) 7 |
genderTargetGenderType |
ad_group_criterion.gender.type (filtering with ad_group_criterion.negative) 7 |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
locationTargetName |
ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative) 7 |
negativeAdGroupTargetId |
ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative) 7 |
status |
ad_group_criterion.status (filtering with ad_group_criterion.negative) 7 |
Bericht "NegativeCampaignKeyword"
Spaltennamen im negativeCampaignKeyword -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
Verhaltensänderung |
engineStatus |
Verhaltensänderung |
lastModifiedTimestamp |
campaign_criterion.last_modified_time |
negativeCampaignKeywordId |
campaign_criterion.criterion_id (filtering with campaign_criterion.negative) 7 |
negativeCampaignKeywordMatchType |
campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative) 7 |
negativeCampaignKeywordText |
campaign_criterion.keyword.text (filtering with campaign_criterion.negative) 7 |
status |
campaign_criterion.status (filtering with campaign_criterion.negative) 7 |
Bericht "NegativeCampaignTarget"
Spaltennamen im negativeCampaignTarget -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
ageTargetAgeRange |
campaign_criterion.age_range.type (filtering with campaign_criterion.negative) 7 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
Verhaltensänderung |
dynamicSearchAdsTargetConditions |
campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative) 7 |
engineRemarketingList |
campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative) 7 |
genderTargetGenderType |
campaign_criterion.gender.type (filtering with campaign_criterion.negative) 7 |
lastModifiedTimestamp |
campaign_criterion.last_modified_time |
locationTargetName |
campaign_criterion.location.geo_target_constant campaign_criterion.negative 7 |
negativeCampaignTargetId |
campaign_criterion.criterion_id (filtering with campaign_criterion.negative) 7 |
status |
campaign_criterion.status (filtering with campaign_criterion.negative) 7 |
PaidAndOrg-Bericht
Spaltennamen im paidAndOrganic -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
|
adGroupId |
|
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
campaign |
|
campaignId |
|
date |
segments.date |
keywordId |
segments.keyword.ad_group_criterion |
keywordMatchType |
segments.keyword.info.match_type |
keywordText |
segments.keyword.info.text |
monthEnd |
Verhaltensänderung |
monthStart |
segments.month |
organicAvgPos |
Verhaltensänderung |
organicClicks |
metrics.organic_clicks |
organicCtr |
|
organicQueries |
metrics.organic_queries |
paidAndOrganicClicks |
metrics.combined_clicks |
paidAndOrganicCtr |
metrics.ctr |
paidAndOrganicQueries |
metrics.combined_queries |
paidAvgPos |
Verhaltensänderung |
paidClicks |
|
paidCostPerClick |
metrics.average_cpc |
paidCtr |
|
paidImpressions |
|
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
searchQuery |
paid_organic_search_term_view.search_term |
serpType |
segments.search_engine_results_page_type |
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
Bericht zu Werbung für Produktwerbung
Produktgruppenbericht
Spaltennamen im productGroup -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
Verhaltensänderung |
bidStrategyInherited |
Verhaltensänderung |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
ad_group_criterion.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value – metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions – metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
Verhaltensänderung |
dfaWeightedActionsCrossEnv |
Verhaltensänderung |
effectiveBidStrategy |
Verhaltensänderung |
effectiveBidStrategyId |
Verhaltensänderung |
effectiveLabels |
Verhaltensänderung |
effectiveProductGroupMaxCpc |
ad_group_criterion.effective_cpc_bid_micros |
engineStatus |
ad_group_criterion.engine_status |
impr |
metrics.impressions |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
monthEnd |
Verhaltensänderung |
monthStart |
segments.month |
productGroup |
product_group_view.resource_name |
productGroupClickserverUrl |
ad_group_criterion.tracking_url_template |
productGroupId |
ad_group_criterion.criterion_id |
productGroupLandingPage |
ad_group_criterion.final_urls |
productGroupMaxBid |
Verhaltensänderung |
productGroupMaxCpc |
ad_group_criterion.cpc_bid_micros |
productGroupMinBid |
Verhaltensänderung |
productGroupPartitionType |
ad_group_criterion.listing_group.type |
quarterEnd |
Verhaltensänderung |
quarterStart |
segments.quarter |
status |
ad_group_criterion.status |
visits |
Not available in V0 |
weekEnd |
Verhaltensänderung |
weekStart |
segments.week |
yearEnd |
Verhaltensänderung |
yearStart |
segments.year |
ProductLeadAndCrossSell-Bericht
Besuchsbericht
Spaltennamen im visit -Bericht |
neue Zuordnung der Search Ads 360 Reporting API |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
ad |
ad_group_ad.ad.name 8 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adId |
visit.ad_id |
advertiser |
Siehe Kontoverwaltung. |
advertiserId |
Siehe Kontoverwaltung. |
agency |
Siehe Kontoverwaltung. |
agencyId |
Siehe Kontoverwaltung. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
deviceSegment |
segments.device |
feedId |
Verhaltensänderung |
feedItemId |
Verhaltensänderung |
feedType |
Verhaltensänderung |
inventoryAccountId |
visit.merchant_id |
isUnattributedAd |
Verhaltensänderung |
keywordId |
visit.criterion_id |
keywordMatchType |
ad_group_criterion.keyword.match_type |
keywordText |
ad_group_criterion.keyword.text |
productChannel |
visit.product_channel |
productCountry |
visit.product_country_code |
productGroupId |
ad_group_criterion.criterion_id |
productId |
visit.product_id |
productLanguage |
visit.product_language_code |
productStoreId |
visit.product_store_id |
productTargetId |
Verhaltensänderung |
status |
Verhaltensänderung |
visitDate |
segments.date |
visitExternalClickId |
visit.click_id |
visitId |
visit.id |
visitNetworkType |
segments.ad_network_type |
visitReferrer |
Verhaltensänderung |
visitSearchQuery |
Verhaltensänderung |
visitTimestamp |
visit.visit_date_time |
Hinweise
{ad type}
kanntext_ad
,expanded_text_ad
oderexpanded_dynamic_search_ad
sein.- Verwenden Sie
ad_group_ad.engine_id
für Search Ads 360-Konten (z.B. Microsoft, Yahoo Japan usw.) undad_group_ad.ad.id
für Nicht-Search Ads 360-Konten. {ad type}
kanntext_ad
oderexpanded_text_ad
sein.{ad type}
kannexpanded_text_ad
oderresponsive_search_ad
sein.- Fragen Sie Messwerte mit der entsprechenden Ressource in der
FROM
-Klausel ab (z.B.gender_view
für Geschlechtskriterien). Siehe Berichtszuordnungen. - Fragen Sie Messwerte mit
keyword_view
in derFROM
-Klausel ab. - Mit
negative=true
in derWHERE
-Klausel filtern. Zum BeispieleSELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true
- Fragen Sie
ad_group_ad
-Felder direkt aus derad_group_ad
-Ressource ab. Fragen Sie dann andere Felder aus der entsprechenden Ressource ab (z.B.keyword_view
) und verwenden Siead_id
(fürconversion
undvisit
) oderad_group_criterion.resource_name
(fürkeyword_view
), um die beiden Abfragen zu verknüpfen.
Beispiel:
SELECT ad_group_ad.ad.name, segments.keyword.ad_group_criterion FROM ad_group_ad
SELECT keyword_view.resource_name, metrics.clicks FROM keyword_view WHERE ad_group_criterion.resource_name = '(resource name from first query)'
- Verwenden Sie
product
-Segmente, um das beworbene Produkt zu identifizieren, undproduct_sold
-Segmente, um Produkte zu identifizieren, die verkauft werden