Feldzuordnungen für die Search Ads 360 Reporting API

In den folgenden Tabellen werden Felder in der alten Search Ads 360 API den Ressourcen in der neuen Search Ads 360 Reporting API zugeordnet.

Kontobericht

Spaltennamen im account-Bericht neue Zuordnung der Search Ads 360 Reporting API
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountCurrencyCode customer.currency_code
accountEngineId customer.engine_id
accountId customer.id
accountTimeZone customer.time_zone
accountType customer.account_type
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Verhaltensänderung
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp customer.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
impr metrics.impressions
lastModifiedTimestamp customer.last_modified_time
monthEnd Verhaltensänderung
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
quarterEnd Verhaltensänderung
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
status customer.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Verhaltensänderung
visits metrics.visits
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Anzeigenbericht

Spaltennamen im ad-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name
adDescription1 ad_group_ad.ad.{ad type}.description11
adDescription2 ad_group_ad.ad.{ad type}.description21
adDisplayUrl ad_group_ad.ad.display_url
adEngineId ad_group_ad.engine_id oder ad_group_ad.ad.id2
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adHeadline ad_group_ad.ad.{ad type}.headline3
adHeadline2 ad_group_ad.ad.expanded_text_ad.headline2
adHeadline3 ad_group_ad.ad.expanded_text_ad.headline3
adId ad_group_ad.ad.id
adLabels ad_group_ad.labels
adLandingPage ad_group_ad.ad.final_urls
adPathField1 ad_group_ad.ad.{ad type}.path14
adPathField2 ad_group_ad.ad.{ad type}.path24
adPromotionLine Verhaltensänderung
adType ad_group_ad.ad.type
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Verhaltensänderung
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_ad.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
effectiveLabels Not available in V0
engineStatus ad_group_ad.engine_status
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
impr metrics.impressions
isUnattributedAd Not available
lastModifiedTimestamp ad_group_ad.last_modified_time
monthEnd Verhaltensänderung
monthStart segments.month
quarterEnd Verhaltensänderung
quarterStart segments.quarter
status ad_group_ad.status
visits metrics.visits
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Anzeigengruppenbericht

Spaltennamen im adGroup-Bericht neue Zuordnung der Search Ads 360 Reporting API
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupBroadMaxCpc Verhaltensänderung
adGroupContentMaxCpc Verhaltensänderung
adGroupDesktopBidAdjustment ad_group_bid_modifier
adGroupEndDate ad_group.end_date
adGroupEngineId ad_group.engine_id
adGroupExactMaxCpc Verhaltensänderung
adGroupId ad_group.id
adGroupLabels ad_group.labels label.name
adGroupMobileBidAdjustment ad_group_bid_modifier
adGroupPhraseMaxCpc Verhaltensänderung
adGroupSearchMaxCpc ad_group.cpc_bid_micros
adGroupStartDate ad_group.start_date
adGroupStatus ad_group.status
adGroupTabletBidAdjustment ad_group_bid_modifier
adGroupType ad_group.type
adRotation ad_group.ad_rotation_mode
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Verhaltensänderung
bidStrategyInherited Verhaltensänderung
bingAdsAdDistributions Verhaltensänderung
bingAdsLanguage ad_group.language_code
callCallOnly Verhaltensänderung
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Verhaltensänderung
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
cityTargets ad_group_criterion.location.geo_target_constant
clicks metrics.clicks
clicksWithFeedItemShowing Verhaltensänderung
cost metrics.cost_micros
costWithFeedItemShowing Verhaltensänderung
countryTargets ad_group_criterion.location.geo_target_constant
creationTimestamp ad_group.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
deviceTargets ad_group_bid_modifier.device.type
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveCityTargets Same as cityTargets
effectiveCountryTargets Same as countryTargets
effectiveDeviceTargets ad_group_bid_modifier.device.type
effectiveLabels Not available in V0
effectiveMetroTargets Same as metroTargets
effectiveProvinceTargets Same as provinceTargets
engineRemarketingListTargetAll ad_group.targeting_setting.target_restrictions
engineStatus ad_group.engine_status
feedId asset_set.id
feedItemId asset.id
feedType asset.type
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
impr metrics.impressions
lastModifiedTimestamp ad_group.last_modified_time
locationBusinessName Not available in V0
locationCategory Verhaltensänderung
locationDetails Not available in V0
locationFilter Verhaltensänderung
metroTargets ad_group_criterion.location.geo_target_constant
monthEnd Verhaltensänderung
monthStart segments.month
provinceTargets ad_group_criterion.location.geo_target_constant
qualityScoreAvg metrics.historical_quality_score
quarterEnd Verhaltensänderung
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status ad_group.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Verhaltensänderung
visits metrics.visits
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Bericht "Anzeigengruppenziel"

Spaltennamen im adGroupTarget-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adGroupTargetId ad_group_criterion.criterion_id
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsConversions metrics.client_account_conversions5
adWordsConversionValue metrics.client_account_conversions_value5
adWordsViewThroughConversions metrics.client_account_view_through_conversions5
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
ageTargetAgeRange ad_group_criterion.age_range.type
ageTargetBidModifier ad_group_criterion.bid_modifier
avgCpc metrics.average_cpc5
avgCpm metrics.average_cpm5
avgPos Verhaltensänderung
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks5
cost metrics.cost_micros5
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr5
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions5
dfaActionsCrossEnv metrics.all_conversions5
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value5
dfaRevenueCrossEnv metrics.all_conversions_value5
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions5
dfaTransactionsCrossEnv metrics.all_conversions5
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
dynamicSearchAdsTargetConditions ad_group_criterion.webpage.conditions
dynamicSearchAdsTargetCoverage ad_group_criterion.webpage.coverage_percentage
dynamicSearchAdsTargetCpcBid ad_group_criterion.cpc_bid_micros
dynamicSearchAdsTargetLandingPageUrl dynamic_search_ads_search_term_view.landing_page
engineRemarketingList ad_group_criterion.user_list.user_list user_list.name
engineRemarketingListBidModifier ad_group_criterion.bid_modifier
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
genderTargetBidModifier ad_group_criterion.bid_modifier
genderTargetGenderType ad_group_criterion.gender.type
impr metrics.impressions5
lastModifiedTimestamp ad_group_criterion.last_modified_time
locationTargetBidModifier ad_group_criterion.bid_modifier
locationTargetName ad_group_criterion.location.geo_target_constant
monthEnd Verhaltensänderung
monthStart segments.month
quarterEnd Verhaltensänderung
quarterStart segments.quarter
status ad_group_criterion.status
unclassifiedTargetName Verhaltensänderung
unclassifiedTargetType Verhaltensänderung
visits Not available in V0
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Werbetreibendenbericht

Spaltennamen im advertiser-Bericht neue Zuordnung der Search Ads 360 Reporting API
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
advertiser customer.descriptive_name
advertiserCurrencyCode customer.currency_code
advertiserId customer.id
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Verhaltensänderung
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp customer.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaAdvertiserId customer.double_click_campaign_manager_setting.advertiser_id
dfaNetworkId customer.double_click_campaign_manager_setting.network_id
dfaNetworkTimeZone customer.double_click_campaign_manager_setting.time_zone
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
googleAnalyticsTimeZone Not available in V0
impr metrics.impressions
lastModifiedTimestamp customer.last_modified_time
monthEnd Verhaltensänderung
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
quarterEnd Verhaltensänderung
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
status customer.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Verhaltensänderung
visits Not available in V0
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Bericht zu Gebotsstrategien

Spaltennamen im bidStrategy-Bericht neue Zuordnung der Search Ads 360 Reporting API
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Verhaltensänderung
bidStrategy bidding_strategy.name
bidStrategyGoal bidding_strategy.target_*
bidStrategyId bidding_strategy.id
bidStrategyMaxBid bidding_strategy.target_{}.cpc_bid_ceiling_micros
bidStrategyMinBid bidding_strategy.target_{}.cpc_bid_floor_micros
clicks metrics.clicks
cost metrics.cost_micros
cpaTarget bidding_strategy.target_cpa.target_cpa_micros
creationTimestamp Verhaltensänderung
ctr metrics.ctr
date segments.date
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
ersTarget bidding_strategy.target_roas.target_roas
floodlightActivityTargetIds Verwenden Sie segments.conversion_action, um eine Liste der Floodlight-Informationen abzurufen
floodlightOptimizationEnabled Verwenden Sie segments.conversion_action, um zu prüfen, ob es für Floodlight-Conversions optimiert wird
highPosition Verhaltensänderung
impr metrics.impressions
lastModifiedTimestamp Verhaltensänderung
lowPosition Verhaltensänderung
monthEnd Verhaltensänderung
monthlySpendTarget bidding_strategy.target_spend.target_spend_micros
monthStart segments.month
quarterEnd Verhaltensänderung
quarterStart segments.quarter
roasTarget bidding_strategy.target_roas.target_roas
status bidding_strategy.status
type bidding_strategy.type
visits Not available in V0
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Kampagnenbericht

Spaltennamen im campaign-Bericht neue Zuordnung der Search Ads 360 Reporting API
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsBidStrategy campaign.bidding_strategy_type
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Verhaltensänderung
bidStrategyInherited Verhaltensänderung
bingAdsBudgetType campaign_budget.period campaign_budget.delivery_method
callCallOnly Verhaltensänderung
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Verhaltensänderung
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
campaign campaign.name
campaignDesktopBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignEndDate campaign.end_date
campaignEngineId campaign.engine_id
campaignId campaign.id
campaignLabels label.name using campaign_label resource
campaignMobileBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignStartDate campaign.start_date
campaignStatus campaign.status
campaignTabletBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignType campaign.advertising_channel_type campaign.advertising_channel_sub_type
cityTargets campaign_criterion.location.geo_target_constant
clicks metrics.clicks
clicksWithFeedItemShowing Verhaltensänderung
cost metrics.cost_micros
costWithFeedItemShowing Verhaltensänderung
countryTargets campaign_criterion.location.geo_target_constant
creationTimestamp campaign.creation_time
ctr metrics.ctr
dailyBudget campaign_budget.period campaign_budget.amount_micros
date segments.date
deliveryMethod campaign_budget.delivery_method
deviceSegment segments.device
deviceTargets campaign_criterion.device.type
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveCityTargets campaign_criterion.location.geo_target_constant
effectiveCountryTargets campaign_criterion.location.geo_target_constant
effectiveDeviceTargets campaign_criterion.device.type
effectiveLabels Not available in V0
effectiveMetroTargets campaign_criterion.location.geo_target_constant
effectiveProvinceTargets campaign_criterion.location.geo_target_constant
engineStatus Not available now. It will map to campaign.engine_status
excludedCityTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)7
excludedCountryTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)7
excludedMetroTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)7
excludedProvinceTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)7
feedId asset_set.id
feedItemId asset.id
feedType asset.type
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
impr metrics.impressions
keywordNearMatchEnabled Verhaltensänderung
lastModifiedTimestamp campaign.last_modified_time
languageTargets campaign_criterion.language.language_constant
locationBusinessName Not available in V0
locationCategory Verhaltensänderung
locationDetails Not available in V0
locationFilter Verhaltensänderung
metroTargets campaign_criterion.location.geo_target_constant
monthEnd Verhaltensänderung
monthlyBudget campaign_budget.period campaign_budget.amount_micros
monthStart segments.month
networkTarget campaign.network_settings.target_{network_type}
provinceTargets campaign_criterion.location.geo_target_constant
qualityScoreAvg metrics.historical_quality_score
quarterEnd Verhaltensänderung
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status campaign.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Verhaltensänderung
visits metrics.visits
weekEnd Verhaltensänderung
weekStart segments.week
yahooGeoTargets campaign_criterion.location.geo_target_constant
yahooJapanBidStrategy bidding_strategy.name
yearEnd Verhaltensänderung
yearStart segments.year

CampaignTarget-Bericht

Spaltennamen im campaignTarget-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Verhaltensänderung
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
campaignTargetId campaign_criterion.criterion_id
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp Verhaltensänderung
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
engineRemarketingList campaign_criterion.user_list.user_list user_list.name
engineRemarketingListBidModifier campaign_criterion.bid_modifier
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
impr metrics.impressions
lastModifiedTimestamp campaign_criterion.last_modified_time
locationTargetBidModifier campaign_criterion.bid_modifier
locationTargetName campaign_criterion.location.geo_target_constant
monthEnd Verhaltensänderung
monthStart segments.month
quarterEnd Verhaltensänderung
quarterStart segments.quarter
status campaign_criterion.status
visits Not available in V0
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Conversion-Bericht

Spaltennamen im conversion-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.descriptive_name
ad ad_group_ad.ad.name8
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adId conversion.ad_id
advertiser Siehe Kontoverwaltung.
advertiserConversionId conversion.advertiser_conversion_id
advertiserId Siehe Kontoverwaltung.
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
conversionAttributionType conversion.attribution_type
conversionDate conversion.conversion_date_time
conversionId conversion.id
conversionLastModifiedTimestamp conversion.conversion_last_modified_date_time
conversionQuantity conversion.conversion_quantity
conversionRevenue conversion.conversion_revenue_micros
conversionSearchTerm Verhaltensänderung
conversionTimestamp conversion.conversion_date_time
conversionType Verhaltensänderung
conversionVisitExternalClickId conversion.click_id
conversionVisitId conversion.visit_id
conversionVisitTimestamp conversion.conversion_visit_date_time
deviceSegment segments.device
feedId Verhaltensänderung
feedItemId Verhaltensänderung
feedType Verhaltensänderung
floodlightActivity conversion_action verwenden
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightEventRequestString Verhaltensänderung
floodlightGroup conversion_action verwenden
floodlightGroupConversionType conversion_action verwenden
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
floodlightOrderId conversion.floodlight_order_id
floodlightOriginalRevenue conversion.floodlight_original_revenue
floodlightReferrer Verhaltensänderung
inventoryAccountId conversion.merchant_id
isUnattributedAd Verhaltensänderung
keywordId conversion.criterion_id
keywordMatchType ad_group_criterion.keyword.match_type
keywordText ad_group_criterion.keyword.text
productChannel conversion.product_channel
productCountry conversion.product_country_code
productGroupId ad_group_criterion.criterion_id
productId conversion.product_id
productLanguage conversion.product_language_code
productStoreId conversion.product_store_id
productTargetId Verhaltensänderung
status conversion.status

Feedelementbericht

Spaltennamen im feedItem-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Verhaltensänderung
callCallOnly Verhaltensänderung
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Verhaltensänderung
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
clicks metrics.clicks
clicksWithFeedItemShowing Verhaltensänderung
cost metrics.cost_micros
costWithFeedItemShowing Verhaltensänderung
creationTimestamp asset.creation_time
ctr metrics.ctr
date segments.date
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
engineStatus asset.engine_status
feedId asset_set.id
feedItemId asset.id
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
impr metrics.impressions
lastModifiedTimestamp asset.last_modified_time
locationBusinessName Not available in V0
locationCategory Verhaltensänderung
locationDetails Not available in V0
monthEnd Verhaltensänderung
monthStart segments.month
quarterEnd Verhaltensänderung
quarterStart segments.quarter
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status asset.status
visits
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

FloodlightActivity-Bericht

Spaltennamen im floodlightActivity-Bericht neue Zuordnung der Search Ads 360 Reporting API
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
creationTimestamp conversion_action.creation_time
floodlightActivity conversion_action.name
floodlightActivityId conversion_action.floodlight_settings.activity_id
floodlightActivityTag conversion_action.floodlight_settings.activity_tag
floodlightConfigurationId Verhaltensänderung
floodlightGroup Verhaltensänderung
floodlightGroupConversionType conversion_action.type
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action.floodlight_settings.activity_group_tag
lastModifiedTimestamp Verhaltensänderung
status conversion_action.status

Keyword-Bericht

Spaltennamen im keyword-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name8
adDescription1 ad_group_ad.ad.{ad type}.description11,8
adDescription2 ad_group_ad.ad.{ad type}.description21,8
adDisplayUrl ad_group_ad.ad.display_url8
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adHeadline ad_group_ad.ad.{ad type}.headline3,8
adHeadline2 ad_group_ad.ad.expanded_text_ad.headline28
adHeadline3 ad_group_ad.ad.expanded_text_ad.headline38
adId ad_group_ad.ad.id8
adLandingPage ad_group_ad.ad.final_urls8
adPromotionLine Verhaltensänderung
adType ad_group_ad.ad.type8
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsConversions metrics.client_account_conversions6
adWordsConversionValue metrics.client_account_conversions_value6
adWordsViewThroughConversions metrics.client_account_view_through_conversions6
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
avgCpc metrics.average_cpc6
avgCpm metrics.average_cpm6
avgPos Verhaltensänderung
bidStrategyInherited Verhaltensänderung
bingKeywordParam2 Verhaltensänderung
bingKeywordParam3 Verhaltensänderung
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks6
cost metrics.cost_micros6
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr6
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions6
dfaActionsCrossEnv metrics.all_conversions6
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value6
dfaRevenueCrossEnv metrics.all_conversions_value6
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions6
dfaTransactionsCrossEnv metrics.all_conversions6
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveKeywordMaxCpc ad_group_criterion.effective_cpc_bid_micros
effectiveLabels Not available in V0
engineStatus ad_group_criterion.engine_status
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
impr metrics.impressions6
isDisplayKeyword Verhaltensänderung
isUnattributedAd Not available in V0
keywordClickserverUrl ad_group_criterion.tracking_url_template
keywordEngineId ad_group_criterion.engine_id
keywordId ad_group_criterion.criterion_id
keywordLabels ad_group_criterion_label.label label.name
keywordLandingPage ad_group_criterion.final_urls
keywordMatchType ad_group_criterion.keyword.match_type
keywordMaxBid bidding_strategy.target_{}.cpc_bid_ceiling_micros
keywordMaxCpc ad_group_criterion.cpc_bid_micros
keywordMinBid bidding_strategy.target_{}.cpc_bid_floor_micros
keywordText ad_group_criterion.keyword.text
keywordUrlParams ad_group_criterion.final_url_suffix
lastModifiedTimestamp ad_group_criterion.last_modified_time
monthEnd Verhaltensänderung
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score6
qualityScoreCurrent ad_group_criterion.quality_info.quality_score
quarterEnd Verhaltensänderung
quarterStart segments.quarter
status ad_group_criterion.status
topOfPageBidAvg Verhaltensänderung
topOfPageBidCurrent ad_group_criterion.position_estimates.top_of_page_cpc_micros
visits metrics.visits6
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Bericht zu negativen Anzeigengruppen mit Keywords

Spaltennamen im negativeAdGroupKeyword-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp ad_group_criterion.creation_time
engineStatus Verhaltensänderung
lastModifiedTimestamp ad_group_criterion.last_modified_time
negativeAdGroupKeywordId ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)7
negativeAdGroupKeywordMatchType ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative)7
negativeAdGroupKeywordText ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative)7
status ad_group_criterion.status (filtering with ad_group_criterion.negative)7

Bericht zu negativer Anzeigengruppe

Spaltennamen im negativeAdGroupTarget-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
ageTargetAgeRange ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative)7
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp ad_group_criterion.creation_time
dynamicSearchAdsTargetConditions ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative)7
engineRemarketingList ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative)7
genderTargetGenderType ad_group_criterion.gender.type (filtering with ad_group_criterion.negative)7
lastModifiedTimestamp ad_group_criterion.last_modified_time
locationTargetName ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative)7
negativeAdGroupTargetId ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)7
status ad_group_criterion.status (filtering with ad_group_criterion.negative)7

Bericht "NegativeCampaignKeyword"

Spaltennamen im negativeCampaignKeyword-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp Verhaltensänderung
engineStatus Verhaltensänderung
lastModifiedTimestamp campaign_criterion.last_modified_time
negativeCampaignKeywordId campaign_criterion.criterion_id (filtering with campaign_criterion.negative)7
negativeCampaignKeywordMatchType campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative)7
negativeCampaignKeywordText campaign_criterion.keyword.text (filtering with campaign_criterion.negative)7
status campaign_criterion.status (filtering with campaign_criterion.negative)7

Bericht "NegativeCampaignTarget"

Spaltennamen im negativeCampaignTarget-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
ageTargetAgeRange campaign_criterion.age_range.type (filtering with campaign_criterion.negative)7
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp Verhaltensänderung
dynamicSearchAdsTargetConditions campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative)7
engineRemarketingList campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative)7
genderTargetGenderType campaign_criterion.gender.type (filtering with campaign_criterion.negative)7
lastModifiedTimestamp campaign_criterion.last_modified_time
locationTargetName campaign_criterion.location.geo_target_constant campaign_criterion.negative7
negativeCampaignTargetId campaign_criterion.criterion_id (filtering with campaign_criterion.negative)7
status campaign_criterion.status (filtering with campaign_criterion.negative)7

PaidAndOrg-Bericht

Spaltennamen im paidAndOrganic-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup
adGroupId
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
campaign
campaignId
date segments.date
keywordId segments.keyword.ad_group_criterion
keywordMatchType segments.keyword.info.match_type
keywordText segments.keyword.info.text
monthEnd Verhaltensänderung
monthStart segments.month
organicAvgPos Verhaltensänderung
organicClicks metrics.organic_clicks
organicCtr
organicQueries metrics.organic_queries
paidAndOrganicClicks metrics.combined_clicks
paidAndOrganicCtr metrics.ctr
paidAndOrganicQueries metrics.combined_queries
paidAvgPos Verhaltensänderung
paidClicks
paidCostPerClick metrics.average_cpc
paidCtr
paidImpressions
quarterEnd Verhaltensänderung
quarterStart segments.quarter
searchQuery paid_organic_search_term_view.search_term
serpType segments.search_engine_results_page_type
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Bericht zu Werbung für Produktwerbung

Spaltennamen im productAdvertised-Bericht neue Zuordnung der Search Ads 360 Reporting API
accountId customer.id
adGroupId ad_group.id
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions Verhaltensänderung
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
avgCpc metrics.average_cpc
avgCpm Verhaltensänderung
avgPos Verhaltensänderung
campaignId campaign.id
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp Verhaltensänderung
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
impr metrics.impressions
lastModifiedTimestamp Verhaltensänderung
monthEnd Verhaltensänderung
monthStart segments.month
productAgeGroup Verhaltensänderung
productAvailability Verhaltensänderung
productBrand segments.product_brand
productCategory Verhaltensänderung
productCategoryLevel1 segments.product_bidding_category_level1
productCategoryLevel2 segments.product_bidding_category_level2
productCategoryLevel3 segments.product_bidding_category_level3
productCategoryLevel4 segments.product_bidding_category_level4
productCategoryLevel5 segments.product_bidding_category_level5
productChannel segments.product_channel
productChannelExclusivity segments.product_channel_exclusivity
productColor Verhaltensänderung
productCondition segments.product_condition
productCostOfGoodsSold Verhaltensänderung
productCountry segments.product_country
productCustomLabel0 segments.product_custom_attribute0
productCustomLabel1 segments.product_custom_attribute1
productCustomLabel2 segments.product_custom_attribute2
productCustomLabel3 segments.product_custom_attribute3
productCustomLabel4 segments.product_custom_attribute4
productGender Verhaltensänderung
productGtin Verhaltensänderung
productId segments.product_item_id
productItemGroupId Verhaltensänderung
productLandingPageUrl Verhaltensänderung
productLanguage segments.product_language
productMaterial Verhaltensänderung
productMpn Verhaltensänderung
productPattern Verhaltensänderung
productPrice Verhaltensänderung
productSalePrice Verhaltensänderung
productSize Verhaltensänderung
productStoreId segments.product_store_id
productTitle segments.product_title
productTypeLevel1 segments.product_type_l1
productTypeLevel2 segments.product_type_l2
productTypeLevel3 segments.product_type_l3
productTypeLevel4 segments.product_type_l4
productTypeLevel5 segments.product_type_l5
quarterEnd Verhaltensänderung
quarterStart segments.quarter
status Verhaltensänderung
visits Not available in V0
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Produktgruppenbericht

Spaltennamen im productGroup-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Verhaltensänderung
bidStrategyInherited Verhaltensänderung
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
effectiveBidStrategy Verhaltensänderung
effectiveBidStrategyId Verhaltensänderung
effectiveLabels Verhaltensänderung
effectiveProductGroupMaxCpc ad_group_criterion.effective_cpc_bid_micros
engineStatus ad_group_criterion.engine_status
impr metrics.impressions
lastModifiedTimestamp ad_group_criterion.last_modified_time
monthEnd Verhaltensänderung
monthStart segments.month
productGroup product_group_view.resource_name
productGroupClickserverUrl ad_group_criterion.tracking_url_template
productGroupId ad_group_criterion.criterion_id
productGroupLandingPage ad_group_criterion.final_urls
productGroupMaxBid Verhaltensänderung
productGroupMaxCpc ad_group_criterion.cpc_bid_micros
productGroupMinBid Verhaltensänderung
productGroupPartitionType ad_group_criterion.listing_group.type
quarterEnd Verhaltensänderung
quarterStart segments.quarter
status ad_group_criterion.status
visits Not available in V0
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

ProductLeadAndCrossSell-Bericht

Spaltennamen im productLeadAndCrossSell-Bericht neue Zuordnung der Search Ads 360 Reporting API
accountId customer.id
adGroupId ad_group.id
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
campaignId campaign.id
crossSellAverageUnitPrice metrics.cross_sell_revenue_micros / metrics.cross_sell_units_sold
crossSellCostOfGoodsSold metrics.cross_sell_cost_of_goods_sold_micros
crossSellGrossFromUnitsSold metrics.cross_sell_revenue_micros
crossSellGrossProfitMargin metrics.cross_sell_gross_profit_micros
crossSellRevenueFromUnitsSold metrics.cross_sell_revenue_micros
crossSellUnitsSold metrics.cross_sell_units_sold
date segments.date
deviceSegment segments.device
dfaActions Verhaltensänderung
dfaActionsCrossEnv Verhaltensänderung
dfaRevenue Verhaltensänderung
dfaRevenueCrossEnv Verhaltensänderung
dfaTransactions Verhaltensänderung
dfaTransactionsCrossEnv Verhaltensänderung
dfaWeightedActions Verhaltensänderung
dfaWeightedActionsCrossEnv Verhaltensänderung
floodlightActivity segments.conversion_action_name
floodlightActivityId conversion_action verwenden
floodlightActivityTag conversion_action verwenden
floodlightGroup Verhaltensänderung
floodlightGroupId Verhaltensänderung
floodlightGroupTag conversion_action verwenden
leadAverageUnitPrice metrics.lead_revenue_micros / metrics.lead_units_sold
leadCostOfGoodsSold metrics.lead_cost_of_goods_sold_micros
leadGrossProfitFromUnitsSold metrics.lead_gross_profit_micros
leadGrossProfitMargin Verhaltensänderung
leadRevenueFromUnitsSold metrics.lead_revenue_micros
leadUnitsSold metrics.lead_units_sold
monthEnd Verhaltensänderung
monthStart segments.month
productAgeGroup Verhaltensänderung
productAvailability Verhaltensänderung
productAverageUnitPrice Verhaltensänderung
productBrand segments.product_brand segments.product_sold_brand
productCategory Verhaltensänderung
productCategoryLevel1 segments.product_bidding_category_level1 segments.product_sold_bidding_category_level19
productCategoryLevel2 segments.product_bidding_category_level2 segments.product_sold_bidding_category_level2
productCategoryLevel3 segments.product_bidding_category_level3 segments.product_sold_bidding_category_level3
productCategoryLevel4 segments.product_bidding_category_level4 segments.product_sold_bidding_category_level4
productCategoryLevel5 segments.product_bidding_category_level5 segments.product_sold_bidding_category_level5
productChannel segments.product_channel segments.product_sold_channel
productChannelExclusivity segments.product_channel_exclusivity segments.product_sold_channel_exclusivity
productColor Verhaltensänderung
productCondition segments.product_condition segments.product_sold_condition
productCostOfGoodsSold Verhaltensänderung
productCountry segments.product_country segments.product_sold_country
productCustomLabel0 segments.product_custom_attribute0 segments.product_sold_custom_attribute0
productCustomLabel1 segments.product_custom_attribute1 segments.product_sold_custom_attribute1
productCustomLabel2 segments.product_custom_attribute2 segments.product_sold_custom_attribute2
productCustomLabel3 segments.product_custom_attribute3 segments.product_sold_custom_attribute3
productCustomLabel4 segments.product_custom_attribute4 segments.product_sold_custom_attribute4
productGender Verhaltensänderung
productGtin Verhaltensänderung
productId segments.product_item_id segments.product_sold_item_id
productItemGroupId Verhaltensänderung
productLandingPageUrl Verhaltensänderung
productLanguage segments.product_language segments.product_sold_language
productMaterial Verhaltensänderung
productMpn Verhaltensänderung
productPattern Verhaltensänderung
productPrice Verhaltensänderung
productRevenueFromUnitsSold Verhaltensänderung
productSalePrice Verhaltensänderung
productSize Verhaltensänderung
productStoreId segments.product_store_id
productTitle segments.product_title segments.product_sold_title
productTypeLevel1 segments.product_type_l1 segments.product_type_l1
productTypeLevel2 segments.product_type_l2 segments.product_type_l2
productTypeLevel3 segments.product_type_l3 segments.product_type_l3
productTypeLevel4 segments.product_type_l4 segments.product_type_l4
productTypeLevel5 segments.product_type_l5 segments.product_type_l5
productUnitsSold Verhaltensänderung
quarterEnd Verhaltensänderung
quarterStart segments.quarter
weekEnd Verhaltensänderung
weekStart segments.week
yearEnd Verhaltensänderung
yearStart segments.year

Besuchsbericht

Spaltennamen im visit-Bericht neue Zuordnung der Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name8
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adId visit.ad_id
advertiser Siehe Kontoverwaltung.
advertiserId Siehe Kontoverwaltung.
agency Siehe Kontoverwaltung.
agencyId Siehe Kontoverwaltung.
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
deviceSegment segments.device
feedId Verhaltensänderung
feedItemId Verhaltensänderung
feedType Verhaltensänderung
inventoryAccountId visit.merchant_id
isUnattributedAd Verhaltensänderung
keywordId visit.criterion_id
keywordMatchType ad_group_criterion.keyword.match_type
keywordText ad_group_criterion.keyword.text
productChannel visit.product_channel
productCountry visit.product_country_code
productGroupId ad_group_criterion.criterion_id
productId visit.product_id
productLanguage visit.product_language_code
productStoreId visit.product_store_id
productTargetId Verhaltensänderung
status Verhaltensänderung
visitDate segments.date
visitExternalClickId visit.click_id
visitId visit.id
visitNetworkType segments.ad_network_type
visitReferrer Verhaltensänderung
visitSearchQuery Verhaltensänderung
visitTimestamp visit.visit_date_time

Hinweise

  1. {ad type} kann text_ad, expanded_text_ad oder expanded_dynamic_search_ad sein.
  2. Verwenden Sie ad_group_ad.engine_id für Search Ads 360-Konten (z.B. Microsoft, Yahoo Japan usw.) und ad_group_ad.ad.id für Nicht-Search Ads 360-Konten.
  3. {ad type} kann text_ad oder expanded_text_ad sein.
  4. {ad type} kann expanded_text_ad oder responsive_search_ad sein.
  5. Fragen Sie Messwerte mit der entsprechenden Ressource in der FROM-Klausel ab (z.B. gender_view für Geschlechtskriterien). Siehe Berichtszuordnungen.
  6. Fragen Sie Messwerte mit keyword_view in der FROM-Klausel ab.
  7. Mit negative=true in der WHERE-Klausel filtern. Zum Beispiele SELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true
  8. Fragen Sie ad_group_ad-Felder direkt aus der ad_group_ad-Ressource ab. Fragen Sie dann andere Felder aus der entsprechenden Ressource ab (z.B. keyword_view) und verwenden Sie ad_id (für conversion und visit) oder ad_group_criterion.resource_name (für keyword_view), um die beiden Abfragen zu verknüpfen.
    Beispiel:
    SELECT ad_group_ad.ad.name, segments.keyword.ad_group_criterion FROM ad_group_ad
    SELECT keyword_view.resource_name, metrics.clicks FROM keyword_view WHERE ad_group_criterion.resource_name = '(resource name from first query)'
  9. Verwenden Sie product-Segmente, um das beworbene Produkt zu identifizieren, und product_sold-Segmente, um Produkte zu identifizieren, die verkauft werden