다음 표는 이전 Search Ads 360 API의 필드를 새 Search Ads 360 Reporting API의 리소스에 매핑합니다.
계정 보고서
광고 보고서
ad 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
ad |
ad_group_ad.ad.name |
adDescription1 |
ad_group_ad.ad.{ad type}.description1 1 |
adDescription2 |
ad_group_ad.ad.{ad type}.description2 1 |
adDisplayUrl |
ad_group_ad.ad.display_url |
adEngineId |
ad_group_ad.engine_id 또는 ad_group_ad.ad.id 2 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adHeadline |
ad_group_ad.ad.{ad type}.headline 3 |
adHeadline2 |
ad_group_ad.ad.expanded_text_ad.headline2 |
adHeadline3 |
ad_group_ad.ad.expanded_text_ad.headline3 |
adId |
ad_group_ad.ad.id |
adLabels |
ad_group_ad.labels |
adLandingPage |
ad_group_ad.ad.final_urls |
adPathField1 |
ad_group_ad.ad.{ad type}.path1 4 |
adPathField2 |
ad_group_ad.ad.{ad type}.path2 4 |
adPromotionLine |
동작 변경사항 |
adType |
ad_group_ad.ad.type |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
동작 변경사항 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
ad_group_ad.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaWeightedActions |
동작 변경사항 |
dfaWeightedActionsCrossEnv |
동작 변경사항 |
effectiveLabels |
Not available in V0 |
engineStatus |
ad_group_ad.engine_status |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action 사용 |
floodlightActivityTag |
conversion_action 사용 |
floodlightGroup |
동작 변경사항 |
floodlightGroupId |
동작 변경사항 |
floodlightGroupTag |
conversion_action 사용 |
impr |
metrics.impressions |
isUnattributedAd |
Not available |
lastModifiedTimestamp |
ad_group_ad.last_modified_time |
monthEnd |
동작 변경사항 |
monthStart |
segments.month |
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
status |
ad_group_ad.status |
visits |
metrics.visits |
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
광고그룹 보고서
adGroup 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
absoluteTopImpressionPercentage |
metrics.absolute_top_impression_percentage |
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupBroadMaxCpc |
동작 변경사항 |
adGroupContentMaxCpc |
동작 변경사항 |
adGroupDesktopBidAdjustment |
ad_group_bid_modifier |
adGroupEndDate |
ad_group.end_date |
adGroupEngineId |
ad_group.engine_id |
adGroupExactMaxCpc |
동작 변경사항 |
adGroupId |
ad_group.id |
adGroupLabels |
ad_group.labels label.name |
adGroupMobileBidAdjustment |
ad_group_bid_modifier |
adGroupPhraseMaxCpc |
동작 변경사항 |
adGroupSearchMaxCpc |
ad_group.cpc_bid_micros |
adGroupStartDate |
ad_group.start_date |
adGroupStatus |
ad_group.status |
adGroupTabletBidAdjustment |
ad_group_bid_modifier |
adGroupType |
ad_group.type |
adRotation |
ad_group.ad_rotation_mode |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
appId |
asset.mobile_app_asset.app_id |
appStore |
asset.mobile_app_asset.app_store |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
동작 변경사항 |
bidStrategyInherited |
동작 변경사항 |
bingAdsAdDistributions |
동작 변경사항 |
bingAdsLanguage |
ad_group.language_code |
callCallOnly |
동작 변경사항 |
callConversionTracker |
asset.call_asset.call_conversion_action |
callConversionTrackerId |
동작 변경사항 |
callCountryCode |
asset.call_asset.country_code |
callIsTracked |
asset.call_asset.call_tracking_enabled |
callPhoneNumber |
asset.call_asset.phone_number |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
cityTargets |
ad_group_criterion.location.geo_target_constant |
clicks |
metrics.clicks |
clicksWithFeedItemShowing |
동작 변경사항 |
cost |
metrics.cost_micros |
costWithFeedItemShowing |
동작 변경사항 |
countryTargets |
ad_group_criterion.location.geo_target_constant |
creationTimestamp |
ad_group.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
deviceTargets |
ad_group_bid_modifier.device.type |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaWeightedActions |
동작 변경사항 |
dfaWeightedActionsCrossEnv |
동작 변경사항 |
displayImpressionShare |
metrics.content_impression_share |
displayRankLostImpressionShare |
metrics.content_rank_lost_impression_share |
effectiveBidStrategy |
bidding_strategy.name |
effectiveBidStrategyId |
bidding_strategy.id |
effectiveCityTargets |
Same as cityTargets |
effectiveCountryTargets |
Same as countryTargets |
effectiveDeviceTargets |
ad_group_bid_modifier.device.type |
effectiveLabels |
Not available in V0 |
effectiveMetroTargets |
Same as metroTargets |
effectiveProvinceTargets |
Same as provinceTargets |
engineRemarketingListTargetAll |
ad_group.targeting_setting.target_restrictions |
engineStatus |
ad_group.engine_status |
feedId |
asset_set.id |
feedItemId |
asset.id |
feedType |
asset.type |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action 사용 |
floodlightActivityTag |
conversion_action 사용 |
floodlightGroup |
동작 변경사항 |
floodlightGroupId |
동작 변경사항 |
floodlightGroupTag |
conversion_action 사용 |
impr |
metrics.impressions |
lastModifiedTimestamp |
ad_group.last_modified_time |
locationBusinessName |
Not available in V0 |
locationCategory |
동작 변경사항 |
locationDetails |
Not available in V0 |
locationFilter |
동작 변경사항 |
metroTargets |
ad_group_criterion.location.geo_target_constant |
monthEnd |
동작 변경사항 |
monthStart |
segments.month |
provinceTargets |
ad_group_criterion.location.geo_target_constant |
qualityScoreAvg |
metrics.historical_quality_score |
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
searchAbsoluteTopImpressionShare |
metrics.search_absolute_top_impression_share |
searchImpressionShare |
metrics.search_impression_share |
searchRankLostAbsoluteTopImpressionShare |
metrics.search_rank_lost_absolute_top_impression_share |
searchRankLostImpressionShare |
metrics.search_rank_lost_impression_share |
searchRankLostTopImpressionShare |
metrics.search_rank_lost_top_impression_share |
searchTopImpressionShare |
metrics.search_top_impression_share |
sitelinkClickserverUrl |
asset.tracking_url_template |
sitelinkDescription1 |
asset.sitelink_asset.description_1 |
sitelinkDescription2 |
asset.sitelink_asset.description_2 |
sitelinkDisplayText |
asset.sitelink_asset.link_text |
sitelinkLandingPageUrl |
asset.final_urls |
status |
ad_group.status |
topImpressionPercentage |
metrics.top_impression_percentage |
topOfPageBidAvg |
동작 변경사항 |
visits |
metrics.visits |
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
AdGroupTarget 보고서
adGroupTarget 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adGroupTargetId |
ad_group_criterion.criterion_id |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
adWordsConversions |
metrics.client_account_conversions 5 |
adWordsConversionValue |
metrics.client_account_conversions_value 5 |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions 5 |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
ageTargetAgeRange |
ad_group_criterion.age_range.type |
ageTargetBidModifier |
ad_group_criterion.bid_modifier |
avgCpc |
metrics.average_cpc 5 |
avgCpm |
metrics.average_cpm 5 |
avgPos |
동작 변경사항 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks 5 |
cost |
metrics.cost_micros 5 |
creationTimestamp |
ad_group_criterion.creation_time |
ctr |
metrics.ctr 5 |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date 5 |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date 5 |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date 5 |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date 5 |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date 5 |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date 5 |
dfaWeightedActions |
동작 변경사항 |
dfaWeightedActionsCrossEnv |
동작 변경사항 |
dynamicSearchAdsTargetConditions |
ad_group_criterion.webpage.conditions |
dynamicSearchAdsTargetCoverage |
ad_group_criterion.webpage.coverage_percentage |
dynamicSearchAdsTargetCpcBid |
ad_group_criterion.cpc_bid_micros |
dynamicSearchAdsTargetLandingPageUrl |
dynamic_search_ads_search_term_view.landing_page |
engineRemarketingList |
ad_group_criterion.user_list.user_list user_list.name |
engineRemarketingListBidModifier |
ad_group_criterion.bid_modifier |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action 사용 |
floodlightActivityTag |
conversion_action 사용 |
floodlightGroup |
동작 변경사항 |
floodlightGroupId |
동작 변경사항 |
floodlightGroupTag |
conversion_action 사용 |
genderTargetBidModifier |
ad_group_criterion.bid_modifier |
genderTargetGenderType |
ad_group_criterion.gender.type |
impr |
metrics.impressions 5 |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
locationTargetBidModifier |
ad_group_criterion.bid_modifier |
locationTargetName |
ad_group_criterion.location.geo_target_constant |
monthEnd |
동작 변경사항 |
monthStart |
segments.month |
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
status |
ad_group_criterion.status |
unclassifiedTargetName |
동작 변경사항 |
unclassifiedTargetType |
동작 변경사항 |
visits |
Not available in V0 |
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
광고주 보고서
advertiser 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
absoluteTopImpressionPercentage |
metrics.absolute_top_impression_percentage |
advertiser |
customer.descriptive_name |
advertiserCurrencyCode |
customer.currency_code |
advertiserId |
customer.id |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
동작 변경사항 |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
customer.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaAdvertiserId |
customer.double_click_campaign_manager_setting.advertiser_id |
dfaNetworkId |
customer.double_click_campaign_manager_setting.network_id |
dfaNetworkTimeZone |
customer.double_click_campaign_manager_setting.time_zone |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaWeightedActions |
동작 변경사항 |
dfaWeightedActionsCrossEnv |
동작 변경사항 |
displayBudgetLostImpressionShare |
metrics.content_budget_lost_impression_share |
displayImpressionShare |
metrics.content_impression_share |
displayRankLostImpressionShare |
metrics.content_rank_lost_impression_share |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action 사용 |
floodlightActivityTag |
conversion_action 사용 |
floodlightGroup |
동작 변경사항 |
floodlightGroupId |
동작 변경사항 |
floodlightGroupTag |
conversion_action 사용 |
googleAnalyticsTimeZone |
Not available in V0 |
impr |
metrics.impressions |
lastModifiedTimestamp |
customer.last_modified_time |
monthEnd |
동작 변경사항 |
monthStart |
segments.month |
qualityScoreAvg |
metrics.historical_quality_score |
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
searchAbsoluteTopImpressionShare |
metrics.search_absolute_top_impression_share |
searchBudgetLostAbsoluteTopImpressionShare |
metrics.search_budget_lost_absolute_top_impression_share |
searchBudgetLostImpressionShare |
metrics.search_budget_lost_impression_share |
searchBudgetLostTopImpressionShare |
metrics.search_budget_lost_top_impression_share |
searchImpressionShare |
metrics.search_impression_share |
searchRankLostAbsoluteTopImpressionShare |
metrics.search_rank_lost_absolute_top_impression_share |
searchRankLostImpressionShare |
metrics.search_rank_lost_impression_share |
searchRankLostTopImpressionShare |
metrics.search_rank_lost_top_impression_share |
searchTopImpressionShare |
metrics.search_top_impression_share |
status |
customer.status |
topImpressionPercentage |
metrics.top_impression_percentage |
topOfPageBidAvg |
동작 변경사항 |
visits |
Not available in V0 |
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
BidStrategy 보고서
bidStrategy 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
동작 변경사항 |
bidStrategy |
bidding_strategy.name |
bidStrategyGoal |
bidding_strategy.target_* |
bidStrategyId |
bidding_strategy.id |
bidStrategyMaxBid |
bidding_strategy.target_{}.cpc_bid_ceiling_micros |
bidStrategyMinBid |
bidding_strategy.target_{}.cpc_bid_floor_micros |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
cpaTarget |
bidding_strategy.target_cpa.target_cpa_micros |
creationTimestamp |
동작 변경사항 |
ctr |
metrics.ctr |
date |
segments.date |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaWeightedActions |
동작 변경사항 |
dfaWeightedActionsCrossEnv |
동작 변경사항 |
ersTarget |
bidding_strategy.target_roas.target_roas |
floodlightActivityTargetIds |
segments.conversion_action 를 사용하여 플러드라이트 정보 목록 가져오기 |
floodlightOptimizationEnabled |
segments.conversion_action 를 사용하여 플러드라이트 전환에 최적화되어 있는지 확인합니다. |
highPosition |
동작 변경사항 |
impr |
metrics.impressions |
lastModifiedTimestamp |
동작 변경사항 |
lowPosition |
동작 변경사항 |
monthEnd |
동작 변경사항 |
monthlySpendTarget |
bidding_strategy.target_spend.target_spend_micros |
monthStart |
segments.month |
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
roasTarget |
bidding_strategy.target_roas.target_roas |
status |
bidding_strategy.status |
type |
bidding_strategy.type |
visits |
Not available in V0 |
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
캠페인 보고서
campaign 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
absoluteTopImpressionPercentage |
metrics.absolute_top_impression_percentage |
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
adWordsBidStrategy |
campaign.bidding_strategy_type |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
appId |
asset.mobile_app_asset.app_id |
appStore |
asset.mobile_app_asset.app_store |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
동작 변경사항 |
bidStrategyInherited |
동작 변경사항 |
bingAdsBudgetType |
campaign_budget.period campaign_budget.delivery_method |
callCallOnly |
동작 변경사항 |
callConversionTracker |
asset.call_asset.call_conversion_action |
callConversionTrackerId |
동작 변경사항 |
callCountryCode |
asset.call_asset.country_code |
callIsTracked |
asset.call_asset.call_tracking_enabled |
callPhoneNumber |
asset.call_asset.phone_number |
campaign |
campaign.name |
campaignDesktopBidAdjustment |
campaign_criterion.bid_modifier campaign_criterion.device.type |
campaignEndDate |
campaign.end_date |
campaignEngineId |
campaign.engine_id |
campaignId |
campaign.id |
campaignLabels |
label.name using campaign_label resource |
campaignMobileBidAdjustment |
campaign_criterion.bid_modifier campaign_criterion.device.type |
campaignStartDate |
campaign.start_date |
campaignStatus |
campaign.status |
campaignTabletBidAdjustment |
campaign_criterion.bid_modifier campaign_criterion.device.type |
campaignType |
campaign.advertising_channel_type campaign.advertising_channel_sub_type |
cityTargets |
campaign_criterion.location.geo_target_constant |
clicks |
metrics.clicks |
clicksWithFeedItemShowing |
동작 변경사항 |
cost |
metrics.cost_micros |
costWithFeedItemShowing |
동작 변경사항 |
countryTargets |
campaign_criterion.location.geo_target_constant |
creationTimestamp |
campaign.creation_time |
ctr |
metrics.ctr |
dailyBudget |
campaign_budget.period campaign_budget.amount_micros |
date |
segments.date |
deliveryMethod |
campaign_budget.delivery_method |
deviceSegment |
segments.device |
deviceTargets |
campaign_criterion.device.type |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date |
dfaWeightedActions |
동작 변경사항 |
dfaWeightedActionsCrossEnv |
동작 변경사항 |
displayBudgetLostImpressionShare |
metrics.content_budget_lost_impression_share |
displayImpressionShare |
metrics.content_impression_share |
displayRankLostImpressionShare |
metrics.content_rank_lost_impression_share |
effectiveBidStrategy |
bidding_strategy.name |
effectiveBidStrategyId |
bidding_strategy.id |
effectiveCityTargets |
campaign_criterion.location.geo_target_constant |
effectiveCountryTargets |
campaign_criterion.location.geo_target_constant |
effectiveDeviceTargets |
campaign_criterion.device.type |
effectiveLabels |
Not available in V0 |
effectiveMetroTargets |
campaign_criterion.location.geo_target_constant |
effectiveProvinceTargets |
campaign_criterion.location.geo_target_constant |
engineStatus |
Not available now. It will map to campaign.engine_status |
excludedCityTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 8 |
excludedCountryTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 8 |
excludedMetroTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 8 |
excludedProvinceTargets |
campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative) 8 |
feedId |
asset_set.id |
feedItemId |
asset.id |
feedType |
asset.type |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action 사용 |
floodlightActivityTag |
conversion_action 사용 |
floodlightGroup |
동작 변경사항 |
floodlightGroupId |
동작 변경사항 |
floodlightGroupTag |
conversion_action 사용 |
impr |
metrics.impressions |
keywordNearMatchEnabled |
동작 변경사항 |
lastModifiedTimestamp |
campaign.last_modified_time |
languageTargets |
campaign_criterion.language.language_constant |
locationBusinessName |
Not available in V0 |
locationCategory |
동작 변경사항 |
locationDetails |
Not available in V0 |
locationFilter |
동작 변경사항 |
metroTargets |
campaign_criterion.location.geo_target_constant |
monthEnd |
동작 변경사항 |
monthlyBudget |
campaign_budget.period campaign_budget.amount_micros |
monthStart |
segments.month |
networkTarget |
campaign.network_settings.target_{network_type} |
provinceTargets |
campaign_criterion.location.geo_target_constant |
qualityScoreAvg |
metrics.historical_quality_score |
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
searchAbsoluteTopImpressionShare |
metrics.search_absolute_top_impression_share |
searchBudgetLostAbsoluteTopImpressionShare |
metrics.search_budget_lost_absolute_top_impression_share |
searchBudgetLostImpressionShare |
metrics.search_budget_lost_impression_share |
searchBudgetLostTopImpressionShare |
metrics.search_budget_lost_top_impression_share |
searchImpressionShare |
metrics.search_impression_share |
searchRankLostAbsoluteTopImpressionShare |
metrics.search_rank_lost_absolute_top_impression_share |
searchRankLostImpressionShare |
metrics.search_rank_lost_impression_share |
searchRankLostTopImpressionShare |
metrics.search_rank_lost_top_impression_share |
searchTopImpressionShare |
metrics.search_top_impression_share |
sitelinkClickserverUrl |
asset.tracking_url_template |
sitelinkDescription1 |
asset.sitelink_asset.description_1 |
sitelinkDescription2 |
asset.sitelink_asset.description_2 |
sitelinkDisplayText |
asset.sitelink_asset.link_text |
sitelinkLandingPageUrl |
asset.final_urls |
status |
campaign.status |
topImpressionPercentage |
metrics.top_impression_percentage |
topOfPageBidAvg |
동작 변경사항 |
visits |
metrics.visits |
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yahooGeoTargets |
campaign_criterion.location.geo_target_constant |
yahooJapanBidStrategy |
bidding_strategy.name |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
CampaignTarget 보고서
campaignTarget 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
동작 변경사항 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
campaignTargetId |
campaign_criterion.criterion_id |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
동작 변경사항 |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions - metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value - metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions - metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
동작 변경사항 |
dfaWeightedActionsCrossEnv |
동작 변경사항 |
engineRemarketingList |
campaign_criterion.user_list.user_list user_list.name |
engineRemarketingListBidModifier |
campaign_criterion.bid_modifier |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action 사용 |
floodlightActivityTag |
conversion_action 사용 |
floodlightGroup |
동작 변경사항 |
floodlightGroupId |
동작 변경사항 |
floodlightGroupTag |
conversion_action 사용 |
impr |
metrics.impressions |
lastModifiedTimestamp |
campaign_criterion.last_modified_time |
locationTargetBidModifier |
campaign_criterion.bid_modifier |
locationTargetName |
campaign_criterion.location.geo_target_constant |
monthEnd |
동작 변경사항 |
monthStart |
segments.month |
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
status |
campaign_criterion.status |
visits |
Not available in V0 |
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
전환 보고서
conversion 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.descriptive_name |
ad |
ad_group_ad.ad.name 9 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adId |
conversion.ad_id |
advertiser |
계정 관리를 참고하세요. |
advertiserConversionId |
conversion.advertiser_conversion_id |
advertiserId |
계정 관리를 참고하세요. |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
conversionAttributionType |
conversion.attribution_type |
conversionDate |
conversion.conversion_date_time |
conversionId |
conversion.id |
conversionLastModifiedTimestamp |
conversion.conversion_last_modified_date_time |
conversionQuantity |
conversion.conversion_quantity |
conversionRevenue |
conversion.conversion_revenue_micros |
conversionSearchTerm |
동작 변경사항 |
conversionTimestamp |
conversion.conversion_date_time |
conversionType |
동작 변경사항 |
conversionVisitExternalClickId |
conversion.click_id |
conversionVisitId |
conversion.visit_id |
conversionVisitTimestamp |
conversion.conversion_visit_date_time |
deviceSegment |
segments.device |
feedId |
동작 변경사항 |
feedItemId |
동작 변경사항 |
feedType |
동작 변경사항 |
floodlightActivity |
conversion_action 사용 |
floodlightActivityId |
conversion_action 사용 |
floodlightActivityTag |
conversion_action 사용 |
floodlightEventRequestString |
동작 변경사항 |
floodlightGroup |
conversion_action 사용 |
floodlightGroupConversionType |
conversion_action 사용 |
floodlightGroupId |
동작 변경사항 |
floodlightGroupTag |
conversion_action 사용 |
floodlightOrderId |
conversion.floodlight_order_id |
floodlightOriginalRevenue |
conversion.floodlight_original_revenue |
floodlightReferrer |
동작 변경사항 |
inventoryAccountId |
conversion.merchant_id |
isUnattributedAd |
동작 변경사항 |
keywordId |
conversion.criterion_id |
keywordMatchType |
ad_group_criterion.keyword.match_type |
keywordText |
ad_group_criterion.keyword.text |
productChannel |
conversion.product_channel |
productCountry |
conversion.product_country_code |
productGroupId |
ad_group_criterion.criterion_id |
productId |
conversion.product_id |
productLanguage |
conversion.product_language_code |
productStoreId |
conversion.product_store_id |
productTargetId |
동작 변경사항 |
status |
conversion.status |
피드 항목 보고서
feedItem 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
adWordsConversions |
metrics.client_account_conversions 6 |
adWordsConversionValue |
metrics.client_account_conversions_value 6 |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions 6 |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
appId |
asset.mobile_app_asset.app_id |
appStore |
asset.mobile_app_asset.app_store |
avgCpc |
metrics.average_cpc 6 |
avgCpm |
metrics.average_cpm 6 |
avgPos |
동작 변경사항 |
callCallOnly |
동작 변경사항 |
callConversionTracker |
asset.call_asset.call_conversion_action |
callConversionTrackerId |
동작 변경사항 |
callCountryCode |
asset.call_asset.country_code |
callIsTracked |
asset.call_asset.call_tracking_enabled |
callPhoneNumber |
asset.call_asset.phone_number |
clicks |
metrics.clicks 6 |
clicksWithFeedItemShowing |
동작 변경사항 |
cost |
metrics.cost_micros 6 |
costWithFeedItemShowing |
동작 변경사항 |
creationTimestamp |
asset.creation_time |
ctr |
metrics.ctr 6 |
date |
segments.date |
dfaActions |
metrics.all_conversions - metrics.cross_device_conversions 6 |
dfaActionsCrossEnv |
metrics.all_conversions 6 |
dfaRevenue |
metrics.all_conversions_value - metrics.cross_device_conversions_value 6 |
dfaRevenueCrossEnv |
metrics.all_conversions_value 6 |
dfaTransactions |
metrics.all_conversions - metrics.cross_device_conversions 6 |
dfaTransactionsCrossEnv |
metrics.all_conversions 6 |
dfaWeightedActions |
동작 변경사항 |
dfaWeightedActionsCrossEnv |
동작 변경사항 |
engineStatus |
asset.engine_status |
feedId |
asset_set.id |
feedItemId |
asset.id |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action 사용 |
floodlightActivityTag |
conversion_action 사용 |
floodlightGroup |
동작 변경사항 |
floodlightGroupId |
동작 변경사항 |
floodlightGroupTag |
conversion_action 사용 |
impr |
metrics.impressions 6 |
lastModifiedTimestamp |
asset.last_modified_time |
locationBusinessName |
Not available in V0 |
locationCategory |
동작 변경사항 |
locationDetails |
Not available in V0 |
monthEnd |
동작 변경사항 |
monthStart |
segments.month |
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
sitelinkClickserverUrl |
asset.tracking_url_template |
sitelinkDescription1 |
asset.sitelink_asset.description_1 |
sitelinkDescription2 |
asset.sitelink_asset.description_2 |
sitelinkDisplayText |
asset.sitelink_asset.link_text |
sitelinkLandingPageUrl |
asset.final_urls |
status |
asset.status |
visits |
|
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
FloodlightActivity 보고서
floodlightActivity 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
creationTimestamp |
conversion_action.creation_time |
floodlightActivity |
conversion_action.name |
floodlightActivityId |
conversion_action.floodlight_settings.activity_id |
floodlightActivityTag |
conversion_action.floodlight_settings.activity_tag |
floodlightConfigurationId |
동작 변경사항 |
floodlightGroup |
동작 변경사항 |
floodlightGroupConversionType |
conversion_action.type |
floodlightGroupId |
동작 변경사항 |
floodlightGroupTag |
conversion_action.floodlight_settings.activity_group_tag |
lastModifiedTimestamp |
동작 변경사항 |
status |
conversion_action.status |
키워드 보고서
keyword 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
ad |
ad_group_ad.ad.name 9 |
adDescription1 |
ad_group_ad.ad.{ad type}.description1 1,9 |
adDescription2 |
ad_group_ad.ad.{ad type}.description2 1,9 |
adDisplayUrl |
ad_group_ad.ad.display_url 9 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adHeadline |
ad_group_ad.ad.{ad type}.headline 3,9 |
adHeadline2 |
ad_group_ad.ad.expanded_text_ad.headline2 9 |
adHeadline3 |
ad_group_ad.ad.expanded_text_ad.headline3 9 |
adId |
ad_group_ad.ad.id 9 |
adLandingPage |
ad_group_ad.ad.final_urls 9 |
adPromotionLine |
동작 변경사항 |
adType |
ad_group_ad.ad.type 9 |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
adWordsConversions |
metrics.client_account_conversions 7 |
adWordsConversionValue |
metrics.client_account_conversions_value 7 |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions 7 |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
avgCpc |
metrics.average_cpc 7 |
avgCpm |
metrics.average_cpm 7 |
avgPos |
동작 변경사항 |
bidStrategyInherited |
동작 변경사항 |
bingKeywordParam2 |
동작 변경사항 |
bingKeywordParam3 |
동작 변경사항 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks 7 |
cost |
metrics.cost_micros 7 |
creationTimestamp |
ad_group_criterion.creation_time |
ctr |
metrics.ctr 7 |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date 7 |
dfaActionsCrossEnv |
metrics.all_conversions_by_conversion_date 7 |
dfaRevenue |
metrics.all_conversions_value_by_conversion_date - metrics.cross_device_conversions_value_by_conversion_date 7 |
dfaRevenueCrossEnv |
metrics.all_conversions_value_by_conversion_date 7 |
dfaTransactions |
metrics.all_conversions_by_conversion_date - metrics.cross_device_conversions_by_conversion_date 7 |
dfaTransactionsCrossEnv |
metrics.all_conversions_by_conversion_date 7 |
dfaWeightedActions |
동작 변경사항 |
dfaWeightedActionsCrossEnv |
동작 변경사항 |
effectiveBidStrategy |
bidding_strategy.name |
effectiveBidStrategyId |
bidding_strategy.id |
effectiveKeywordMaxCpc |
ad_group_criterion.effective_cpc_bid_micros |
effectiveLabels |
Not available in V0 |
engineStatus |
ad_group_criterion.engine_status |
floodlightActivity |
segments.conversion_action_name |
floodlightActivityId |
conversion_action 사용 |
floodlightActivityTag |
conversion_action 사용 |
floodlightGroup |
동작 변경사항 |
floodlightGroupId |
동작 변경사항 |
floodlightGroupTag |
conversion_action 사용 |
impr |
metrics.impressions 7 |
isDisplayKeyword |
동작 변경사항 |
isUnattributedAd |
Not available in V0 |
keywordClickserverUrl |
ad_group_criterion.tracking_url_template |
keywordEngineId |
ad_group_criterion.engine_id |
keywordId |
ad_group_criterion.criterion_id |
keywordLabels |
ad_group_criterion_label.label label.name |
keywordLandingPage |
ad_group_criterion.final_urls |
keywordMatchType |
ad_group_criterion.keyword.match_type |
keywordMaxBid |
bidding_strategy.target_{}.cpc_bid_ceiling_micros |
keywordMaxCpc |
ad_group_criterion.cpc_bid_micros |
keywordMinBid |
bidding_strategy.target_{}.cpc_bid_floor_micros |
keywordText |
ad_group_criterion.keyword.text |
keywordUrlParams |
ad_group_criterion.final_url_suffix |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
monthEnd |
동작 변경사항 |
monthStart |
segments.month |
qualityScoreAvg |
metrics.historical_quality_score 7 |
qualityScoreCurrent |
ad_group_criterion.quality_info.quality_score |
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
status |
ad_group_criterion.status |
topOfPageBidAvg |
동작 변경사항 |
topOfPageBidCurrent |
ad_group_criterion.position_estimates.top_of_page_cpc_micros |
visits |
metrics.visits 7 |
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
NegativeAdGroupKeyword 보고서
negativeAdGroupKeyword 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
ad_group_criterion.creation_time |
engineStatus |
동작 변경사항 |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
negativeAdGroupKeywordId |
ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative) 8 |
negativeAdGroupKeywordMatchType |
ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative) 8 |
negativeAdGroupKeywordText |
ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative) 8 |
status |
ad_group_criterion.status (filtering with ad_group_criterion.negative) 8 |
NegativeAdGroupTarget 보고서
negativeAdGroupTarget 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
ageTargetAgeRange |
ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative) 8 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
ad_group_criterion.creation_time |
dynamicSearchAdsTargetConditions |
ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative) 8 |
engineRemarketingList |
ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative) 8 |
genderTargetGenderType |
ad_group_criterion.gender.type (filtering with ad_group_criterion.negative) 8 |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
locationTargetName |
ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative) 8 |
negativeAdGroupTargetId |
ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative) 8 |
status |
ad_group_criterion.status (filtering with ad_group_criterion.negative) 8 |
NegativeCampaignKeyword 보고서
negativeCampaignKeyword 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
동작 변경사항 |
engineStatus |
동작 변경사항 |
lastModifiedTimestamp |
campaign_criterion.last_modified_time |
negativeCampaignKeywordId |
campaign_criterion.criterion_id (filtering with campaign_criterion.negative) 8 |
negativeCampaignKeywordMatchType |
campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative) 8 |
negativeCampaignKeywordText |
campaign_criterion.keyword.text (filtering with campaign_criterion.negative) 8 |
status |
campaign_criterion.status (filtering with campaign_criterion.negative) 8 |
NegativeCampaignTarget 보고서
negativeCampaignTarget 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
ageTargetAgeRange |
campaign_criterion.age_range.type (filtering with campaign_criterion.negative) 8 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
creationTimestamp |
동작 변경사항 |
dynamicSearchAdsTargetConditions |
campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative) 8 |
engineRemarketingList |
campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative) 8 |
genderTargetGenderType |
campaign_criterion.gender.type (filtering with campaign_criterion.negative) 8 |
lastModifiedTimestamp |
campaign_criterion.last_modified_time |
locationTargetName |
campaign_criterion.location.geo_target_constant campaign_criterion.negative 8 |
negativeCampaignTargetId |
campaign_criterion.criterion_id (filtering with campaign_criterion.negative) 8 |
status |
campaign_criterion.status (filtering with campaign_criterion.negative) 8 |
유료 및자연 검색 보고서
paidAndOrganic 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
|
adGroupId |
|
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
campaign |
|
campaignId |
|
date |
segments.date |
keywordId |
segments.keyword.ad_group_criterion |
keywordMatchType |
segments.keyword.info.match_type |
keywordText |
segments.keyword.info.text |
monthEnd |
동작 변경사항 |
monthStart |
segments.month |
organicAvgPos |
동작 변경사항 |
organicClicks |
metrics.organic_clicks |
organicCtr |
|
organicQueries |
metrics.organic_queries |
paidAndOrganicClicks |
metrics.combined_clicks |
paidAndOrganicCtr |
metrics.ctr |
paidAndOrganicQueries |
metrics.combined_queries |
paidAvgPos |
동작 변경사항 |
paidClicks |
|
paidCostPerClick |
metrics.average_cpc |
paidCtr |
|
paidImpressions |
|
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
searchQuery |
paid_organic_search_term_view.search_term |
serpType |
segments.search_engine_results_page_type |
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
제품 광고 보고서
ProductGroup 보고서
productGroup 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
adWordsConversions |
metrics.client_account_conversions |
adWordsConversionValue |
metrics.client_account_conversions_value |
adWordsViewThroughConversions |
metrics.client_account_view_through_conversions |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
avgCpc |
metrics.average_cpc |
avgCpm |
metrics.average_cpm |
avgPos |
동작 변경사항 |
bidStrategyInherited |
동작 변경사항 |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
clicks |
metrics.clicks |
cost |
metrics.cost_micros |
creationTimestamp |
ad_group_criterion.creation_time |
ctr |
metrics.ctr |
date |
segments.date |
deviceSegment |
segments.device |
dfaActions |
metrics.all_conversions - metrics.cross_device_conversions |
dfaActionsCrossEnv |
metrics.all_conversions |
dfaRevenue |
metrics.all_conversions_value - metrics.cross_device_conversions_value |
dfaRevenueCrossEnv |
metrics.all_conversions_value |
dfaTransactions |
metrics.all_conversions - metrics.cross_device_conversions |
dfaTransactionsCrossEnv |
metrics.all_conversions |
dfaWeightedActions |
동작 변경사항 |
dfaWeightedActionsCrossEnv |
동작 변경사항 |
effectiveBidStrategy |
동작 변경사항 |
effectiveBidStrategyId |
동작 변경사항 |
effectiveLabels |
동작 변경사항 |
effectiveProductGroupMaxCpc |
ad_group_criterion.effective_cpc_bid_micros |
engineStatus |
ad_group_criterion.engine_status |
impr |
metrics.impressions |
lastModifiedTimestamp |
ad_group_criterion.last_modified_time |
monthEnd |
동작 변경사항 |
monthStart |
segments.month |
productGroup |
product_group_view.resource_name |
productGroupClickserverUrl |
ad_group_criterion.tracking_url_template |
productGroupId |
ad_group_criterion.criterion_id |
productGroupLandingPage |
ad_group_criterion.final_urls |
productGroupMaxBid |
동작 변경사항 |
productGroupMaxCpc |
ad_group_criterion.cpc_bid_micros |
productGroupMinBid |
동작 변경사항 |
productGroupPartitionType |
ad_group_criterion.listing_group.type |
quarterEnd |
동작 변경사항 |
quarterStart |
segments.quarter |
status |
ad_group_criterion.status |
visits |
Not available in V0 |
weekEnd |
동작 변경사항 |
weekStart |
segments.week |
yearEnd |
동작 변경사항 |
yearStart |
segments.year |
ProductLeadAndCrossSell 보고서
보고서 방문
visit 보고서의 열 이름 |
새 Search Ads 360 Reporting API 매핑 |
---|---|
account |
customer.descriptive_name |
accountEngineId |
customer.engine_id |
accountId |
customer.id |
accountType |
customer.account_type |
ad |
ad_group_ad.ad.name 9 |
adGroup |
ad_group.name |
adGroupId |
ad_group.id |
adGroupStatus |
ad_group.status |
adId |
visit.ad_id |
advertiser |
계정 관리를 참고하세요. |
advertiserId |
계정 관리를 참고하세요. |
agency |
계정 관리를 참고하세요. |
agencyId |
계정 관리를 참고하세요. |
campaign |
campaign.name |
campaignId |
campaign.id |
campaignStatus |
campaign.status |
deviceSegment |
segments.device |
feedId |
동작 변경사항 |
feedItemId |
동작 변경사항 |
feedType |
동작 변경사항 |
inventoryAccountId |
visit.merchant_id |
isUnattributedAd |
동작 변경사항 |
keywordId |
visit.criterion_id |
keywordMatchType |
ad_group_criterion.keyword.match_type |
keywordText |
ad_group_criterion.keyword.text |
productChannel |
visit.product_channel |
productCountry |
visit.product_country_code |
productGroupId |
ad_group_criterion.criterion_id |
productId |
visit.product_id |
productLanguage |
visit.product_language_code |
productStoreId |
visit.product_store_id |
productTargetId |
동작 변경사항 |
status |
동작 변경사항 |
visitDate |
segments.date |
visitExternalClickId |
visit.click_id |
visitId |
visit.id |
visitNetworkType |
segments.ad_network_type |
visitReferrer |
동작 변경사항 |
visitSearchQuery |
동작 변경사항 |
visitTimestamp |
visit.visit_date_time |
참고
{ad type}
는text_ad
,expanded_text_ad
또는expanded_dynamic_search_ad
일 수 있습니다.- Search Ads 360 계정 (예:
ad_group_ad.engine_id
Microsoft, Yahoo Japan 등)의 경우ad_group_ad.ad.id
이고 Search Ads 360 이외의 계정의 경우ad_group_ad.ad.id
입니다. {ad type}
은text_ad
또는expanded_text_ad
일 수 있습니다.{ad type}
은expanded_text_ad
또는responsive_search_ad
일 수 있습니다.FROM
절에서 적절한 리소스를 사용하여 측정항목을 쿼리합니다 (예:gender_view
)을 검색합니다. 보고서 매핑을 참고하세요.FROM
절에서 적절한 리소스를 사용하여 측정항목을 쿼리합니다 (예:campaign_asset
). 애셋 속성 및 측정항목 가져오기를 참고하세요.FROM
절에서keyword_view
를 사용하여 측정항목을 쿼리합니다.WHERE
절에서negative=true
를 사용하여 필터링합니다. 예를 들면SELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true
입니다.ad_group_ad
리소스에서ad_group_ad
필드를 직접 쿼리합니다. 그런 다음 적절한 리소스 (예:keyword_view
)를 만들고ad_id
(conversion
및visit
의 경우) 또는ad_group_criterion.resource_name
(keyword_view
의 경우)를 사용하여 두 쿼리를 연결합니다.
예를 들면 다음과 같습니다.
SELECT ad_group_ad.ad.name, segments.keyword.ad_group_criterion FROM ad_group_ad
SELECT keyword_view.resource_name, metrics.clicks FROM keyword_view WHERE ad_group_criterion.resource_name = '(resource name from first query)'
product
세그먼트를 사용하여 광고 중인 제품을 식별하고product_sold
세그먼트를 사용하여 판매된 제품을 식별합니다.