Measure K+ frequency reach

Sometimes described as "effective frequency," there is often a minimum number of views before a user will recognize or recall certain content (often in the context of advertisement views). You can use Shared Storage to build reports of unique users that have seen a piece of content at least K number of times.

The Shared Storage API is a Privacy Sandbox proposal for general purpose, cross-site storage, which supports many possible use cases. Private Aggregation API is an output available in Shared Storage that allows you to aggregate cross-site data.

Try K+ frequency measurement

To experiment with K+ frequency measurement with Shared Storage and Private Aggregation, confirm you're using Chrome M107 or later. Enable all the Ad privacy APIs under chrome://settings/adPrivacy.

You can also enable Shared Storage with the --enable-features=PrivacySandboxAdsAPIsOverride,OverridePrivacySandboxSettingsLocalTesting,SharedStorageAPI,FencedFrames flag in the command line.

Experiment with code samples

You may want to measure the number of users who have seen your content K or more times a given client across different sites. In this example, the impression count is added to shared storage where it increments by 1 whenever the content is loaded. When the impression count has reached 3, the Private Aggregation API is called. The content ID dimension is encoded as the aggregation key, and the count is used as the aggregatable value. The summary report will provide information such as "Approximately 391 users have seen the ad campaign ID 123 at least 3 times."

In this example:

k-frequency-measurement.js

async function injectContent() {
  // Load the Shared Storage worklet
  await window.sharedStorage.worklet.addModule('k-freq-measurement-worklet.js');

  // Run the K-frequency measurement operation
  await window.sharedStorage.run('k-freq-measurement', { data: { kFreq: 3, contentId: 123 });
}

injectContent();

k-frequency-measurement-worklet.js

// Learn more about noise and scaling from the Private Aggregation fundamentals
// documentation on Chrome blog
const SCALE_FACTOR = 65536;

/**
 * The bucket key must be a number, and in this case, it is simply the content
 * ID itself. For more complex bucket key construction, see other use cases in
 * this demo.
 */
function convertContentIdToBucket(contentId) {
  return BigInt(contentId);
}

class KFreqMeasurementOperation {
  async run(data) {
    const { kFreq, contentId } = data;

    // Read from Shared Storage
    const hasReportedContentKey = 'has-reported-content';
    const impressionCountKey = 'impression-count';
    const hasReportedContent = (await sharedStorage.get(hasReportedContentKey)) === 'true';
    const impressionCount = parseInt((await sharedStorage.get(impressionCountKey)) || 0);

    // Do not report if a report has been sent already
    if (hasReportedContent) {
      return;
    }

    // Check impression count against frequency limit
    if (impressionCount < kFreq) {
      await sharedStorage.set(impressionCountKey, impressionCount + 1);
      return;
    }

    // Generate the aggregation key and the aggregatable value
    const bucket = convertContentIdToBucket(contentId);
    const value = 1 * SCALE_FACTOR;

    // Send an aggregatable report via the Private Aggregation API
    privateAggregation.contributeToHistogram({ bucket, value });

    // Set the report submission status flag
    await sharedStorage.set(hasReportedContentKey, 'true');
  }
}

// Register the operation

register('k-freq-measurement', KFreqMeasurementOperation); \

Engage and share feedback

The Shared Storage proposal is under active discussion and subject to change in the future. If you try this API and have feedback, we'd love to hear it.