Rate Sheet and Non-Compliance Fees

Google Ads API access levels

Basic access

This is the default access level for all approved developer tokens. Basic access level allows the developer token to execute up to 15,000 operations per day. get operations are limited to 1,000 per day.

Standard access

Standard access allows the developer token to execute an unlimited number of operations for most services. Such tokens are however still subject to global limits, including the daily limit of 1,000 get operations. Developers can request this access level by completing the standard access application.

There is no charge for either access level.

API Operations

A get operation is counted as one operation, regardless of the number of results objects. For a mutate, each mutated item counts as one operation. The following table gives some examples of the accounting:

API request	Operations counted towards Daily Limit
Operation: get Count: 53 ad groups Service: AdgroupAdService	1
Operation: mutate Count: 2 ad groups Service: AdgroupAdService	2

GoogleAdsService.Search requests with the page_token field set does not count towards the Basic Access limit.

Non-compliance fees

If you are subject to Required Minimum Functionality, the API Review Team will audit your tool to ensure compliance. If the audit results in a finding of non-compliance, you will receive notice that the enforcement period has begun according to the following schedule:

Day 1	Notice of non-compliance	30-day "fix-it" period begins
Day 30	30-day fix-it period ends	If you are fully compliant with RMF, you will not incur any fees
Day 31	Notice of continued non-compliance + first bill for non-compliance fee	Non-compliance fees (details below) are due in 30 days
Day 60	First bill for non-compliance fee is due	If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends
Day 61	Notice of continued non-compliance + second bill for non-compliance fee	Non-compliance fees (details below) are due in 30 days
Day 90	Second bill for non-compliance fee is due	If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends
Day 91	Final notice of continued non-compliance + Final notice that tool may be downgraded to Basic Access	Final deadline for compliance ends 30 days after Final notice
Day 120	Final compliance deadline
Day 121	Notice of Downgrade to Basic Access	Tools may regain Standard Access only if compliant with RMF and only if all non-compliance fees have been paid in full

Non-compliance fees are calculated as follows:

• The fee is based on the number of operations (or the number of GoogleAdsService Search or SearchStream requests) during the previous 30-day period, either 1 USD for every 25,000 operations or 1 USD for every 25,000 GoogleAdsService Search or SearchStream requests, whichever is greater. The resulting calculation will be rounded up to 1,000 USD (if below 1,000 USD) and capped at 25,000 USD. Total non-compliance fees during any review cycle shall be capped at 50,000 USD according to the audit schedule above.

• Once a bill is issued for non-compliance, it must be paid in full, or your token may be downgraded to Basic Access or revoked.