Google Ads API access levels
- Basic access
- This is the default access level for all approved developer tokens. Basic
access level allows the developer token to execute up to 15,000 operations per
day.
getoperations are limited to 1,000 per day. - Standard access
- Standard access allows the developer token to execute an unlimited number
of operations. Such tokens are however still subject to the daily limit of
1,000
getoperations. Developers can request this access level by completing the standard access application.
There is no charge for either access level.
API Operations
A get operation is counted as one operation, regardless of the number of
results objects. For a mutate, each mutated item counts as one operation. The
following table gives some examples of the accounting:
| API request | Operations counted towards Daily Limit |
|---|---|
Operation: get
Count: 53 ad groups Service: AdgroupAdService |
1 |
Operation: mutate
Count: 2 ad groups Service: AdgroupAdService |
2 |
GoogleAdsService.Search requests with the page_token field set does not
count towards the Basic Access limit.
Non-compliance fees
When the Google Ads API exits beta status, non-compliance fees will take effect.
If you are subject to Required Minimum Functionality, the API Review Team will audit your tool to ensure compliance. If the audit results in a finding of non-compliance, you will receive notice that the enforcement period has begun according to the following schedule:
| Day 1 | Notice of non-compliance | 30-day "fix-it" period begins |
| Day 30 | 30-day fix-it period ends | If you are fully compliant with RMF, you will not incur any fees |
| Day 31 | Notice of continued non-compliance + first bill for non-compliance fee | Non-compliance fees (details below) are due in 30 days |
| Day 60 | First bill for non-compliance fee is due | If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends |
| Day 61 | Notice of continued non-compliance + second bill for non-compliance fee | Non-compliance fees (details below) are due in 30 days |
| Day 90 | Second bill for non-compliance fee is due | If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends |
| Day 91 | Final notice of continued non-compliance + Final notice that tool may be downgraded to Basic Access | Final deadline for compliance ends 30 days after Final notice |
| Day 120 | Final compliance deadline | |
| Day 121 | Notice of Downgrade to Basic Access | Tools may regain Standard Access only if compliant with RMF and only if all non-compliance fees have been paid in full |
Non-compliance fees are calculated as follows:
The fee is based on the number of operations (or the number of
GoogleAdsServiceSearch or SearchStream requests) during the previous 30-day period, either 1 USD for every 25,000 operations or 1 USD for every 25,000GoogleAdsServiceSearch or SearchStream requests, whichever is greater. The resulting calculation will be rounded up to 1,000 USD (if below 1,000 USD) and capped at 25,000 USD. Total non-compliance fees during any review cycle shall be capped at 50,000 USD according to the audit schedule above.Once a bill is issued for non-compliance, it must be paid in full, or your token may be downgraded to Basic Access or revoked.