This developer guide describes how to measure social interactions using the Google Analytics SDK for Android v3.
Overview
Social interaction measurement allows you to measure a user's interactions with various social network sharing and recommendation widgets embedded in your content.
Social interactions have the following fields:
Field Name | Tracker Field | Type | Required | Description |
---|---|---|---|---|
Social Network | Fields.SOCIAL_NETWORK
|
String
|
Yes | The social network with which the user is interacting (e.g. Facebook, Google+, Twitter, etc.). |
Social Action | Fields.SOCIAL_ACTION
|
String
|
Yes | The social action taken (e.g. Like, Share, +1, etc.). |
Social Target | Fields.SOCIAL_TARGET
|
String
|
No | The content on which the social action is being taken (i.e. a specific article or video). |
Social interaction data collected by the Google Analytics SDK for Android v3.x is currently available via custom reports and the Core Reporting API.
Implementation
To send a social interaction to Google Analytics, use
MapBuilder.createSocial()
as in the following example:
// May return null if EasyTracker has not already been initialized with a // property ID. Tracker easyTracker = EasyTracker.getInstance(this); easyTracker.send(MapBuilder .createSocial("Twitter", // Social network (required) "Tweet", // Social action (required) "https://developers.google.com/analytics") // Social target .build() );