Note: This site explains how to integrate the Google AdWords API, which is no longer being actively developed, with v2 of the Content API for Shopping, which has been deprecated. We recommend migrating to the Google Ads API and v2.1 of the Content API for Shopping.

Your guide to building an automated platform for Google Shopping campaigns using Google APIs.

The Shopping Automation Guide provides comprehensive steps required to create a seamless user experience for merchants on your e-commerce platform. This guide highlights the various Google APIs required to efficiently manage large numbers of Merchant Center and Google Ads accounts.

Choose from the following automation options.

Make it easy for your customers to launch a Shopping ads campaign without leaving your platform.
Manage feeds for your merchants in Merchant Center using the Content API for Shopping.
Manage advertising campaigns for your merchants using the AdWords API.