AccountCurrencyCode
|
The currency of the Customer account.
Type | String |
Display Name | Currency |
XML Attribute | currency |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
AccountDescriptiveName
|
The descriptive name of the Customer account.
Type | String |
Display Name | Account |
XML Attribute | account |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
AccountTimeZone
|
Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.
Type | String |
Display Name | Time zone |
XML Attribute | timeZone |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
AdGroupId
|
The ID of the AdGroup.
Type | Long |
Display Name | Ad group ID |
XML Attribute | adGroupID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
AdGroupName
|
The name of the AdGroup.
Type | String |
Display Name | Ad group |
XML Attribute | adGroup |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
AdGroupStatus
|
Status of the ad group.
Type | AdGroupStatus |
Display Name | Ad group state |
XML Attribute | adGroupState |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
UNKNOWN | unknown |
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
|
AdNetworkType1
|
First level network type.
Type | AdNetworkType1 |
Display Name | Network |
XML Attribute | network |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
UNKNOWN | unknown |
SEARCH | Search Network |
CONTENT | Display Network |
YOUTUBE_SEARCH | YouTube Search |
YOUTUBE_WATCH | YouTube Videos |
MIXED | Cross-network |
|
AdNetworkType2
|
Second level network type (includes search partners).
Type | AdNetworkType2 |
Display Name | Network (with search partners) |
XML Attribute | networkWithSearchPartners |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
UNKNOWN | unknown |
SEARCH | Google search |
SEARCH_PARTNERS | Search partners |
CONTENT | Display Network |
YOUTUBE_SEARCH | YouTube Search |
YOUTUBE_WATCH | YouTube Videos |
MIXED | Cross-network |
|
AllConversionRate
|
AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. rate |
XML Attribute | allConvRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
AllConversions
|
Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. |
XML Attribute | allConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
AllConversionValue
|
The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. value |
XML Attribute | allConvValue |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
AverageCpm
|
Average Cost-per-thousand impressions (CPM).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. CPM |
XML Attribute | avgCPM |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AverageCpv
|
The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. CPV |
XML Attribute | avgCPV |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
CampaignId
|
The ID of the Campaign.
Type | Long |
Display Name | Campaign ID |
XML Attribute | campaignID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
CampaignName
|
The name of the Campaign.
Type | String |
Display Name | Campaign |
XML Attribute | campaign |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
CampaignStatus
|
The status of the Campaign.
Type | CampaignStatus |
Display Name | Campaign state |
XML Attribute | campaignState |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
UNKNOWN | unknown |
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
|
Clicks
|
The number of clicks.
Type | Long |
Display Name | Clicks |
XML Attribute | clicks |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
ClickType
|
Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns.
Type | ClickType |
Display Name | Click type |
XML Attribute | clickType |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
URL_CLICKS | Headline |
CALLS | Phone calls |
OTHER | Other |
PRODUCT_EXTENSION_CLICKS | Product plusbox offer |
SITELINKS | Sitelink |
PRODUCT_LISTING_AD_CLICKS | Shopping ad - Standard |
GET_DIRECTIONS | Driving direction |
OFFER_PRINTS | Print offer |
BREADCRUMBS | Breadcrumbs |
CALL_TRACKING | Manually dialed phone calls |
MOBILE_CALL_TRACKING | Mobile phone calls |
LOCATION_EXPANSION | Get location details |
STORE_LOCATOR | Show nearby locations |
IN_APP_LINK | Mobile app extension |
PRODUCT_LISTING_AD_LOCAL | Shopping ad - Local |
APP_DEEPLINK | App engagement ad deep link |
PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL | Shopping ad - MultiChannel Local |
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE | Shopping ad - MultiChannel Online |
PRODUCT_LISTING_ADS_COUPON | Shopping ad - Coupon |
PRODUCT_LISTING_AD_TRANSACTABLE | Shopping ad - Sell on Google |
PRODUCT_AD_APP_DEEPLINK | Shopping ad - App Deeplink |
SHOWCASE_AD_CATEGORY_LINK | Shopping - Showcase - Category |
SHOWCASE_AD_LOCAL_STOREFRONT_LINK | Shopping - Showcase - Local storefront |
SHOWCASE_AD_ONLINE_PRODUCT_LINK | Shopping - Showcase - Online product |
SHOWCASE_AD_LOCAL_PRODUCT_LINK | Shopping - Showcase - Local product |
PRICE_EXTENSION | Price Extension |
VIDEO_WEBSITE_CLICKS | Website |
VIDEO_CALL_TO_ACTION_CLICKS | Call-to-Action overlay |
VIDEO_APP_STORE_CLICKS | App store |
VIDEO_CARD_ACTION_HEADLINE_CLICKS | Cards |
VIDEO_END_CAP_CLICKS | End cap |
CLICK_ON_ENGAGEMENT_AD | Click on engagement ad |
LOCATION_FORMAT_MAP | Map |
LOCATION_FORMAT_LANDING_PAGE | Go to landing page |
LOCATION_FORMAT_STORE_INFO | Go to store info |
LOCATION_FORMAT_DIRECTIONS | Directions |
LOCATION_FORMAT_CALL | Call |
LOCATION_FORMAT_TEXT | Text |
LOCATION_FORMAT_IMAGE | Image(s) |
BROADBAND_PLAN | Broadband Plan |
WIRELESS_PLAN | Wireless Plan |
VISUAL_SITELINKS | Visual Sitelinks |
PROMOTION_EXTENSION | Promotion Extension |
SWIPEABLE_GALLERY_AD_HEADLINE | Ad Headline |
SWIPEABLE_GALLERY_AD_SWIPES | Swipes |
SWIPEABLE_GALLERY_AD_SEE_MORE | See More |
SWIPEABLE_GALLERY_AD_SITELINK_ONE | Sitelink 1 |
SWIPEABLE_GALLERY_AD_SITELINK_TWO | Sitelink 2 |
SWIPEABLE_GALLERY_AD_SITELINK_THREE | Sitelink 3 |
SWIPEABLE_GALLERY_AD_SITELINK_FOUR | Sitelink 4 |
SWIPEABLE_GALLERY_AD_SITELINK_FIVE | Sitelink 5 |
HOTEL_PRICE | Hotel price |
HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION | Hotel Book-on-Google room selection |
MAPS_PIN_CLICK | Maps Pin Clicks |
UNKNOWN | unknown |
Not compatible with the following fields:
AverageCpv
EngagementRate
Engagements
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
ViewThroughConversions
|
ConversionCategoryName
|
A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".
Type | String |
Display Name | Conversion category |
XML Attribute | conversionCategory |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCpm
AverageCpv
Clicks
Cost
Ctr
EngagementRate
Engagements
Impressions
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
|
ConversionRate
|
The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Conv. rate |
XML Attribute | convRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
Conversions
|
The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Conversions |
XML Attribute | conversions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
ConversionTrackerId
|
ID of the conversion tracker.
Type | Long |
Display Name | Conversion Tracker Id |
XML Attribute | conversionTrackerId |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCpm
AverageCpv
Clicks
Cost
Ctr
EngagementRate
Engagements
Impressions
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
|
ConversionTypeName
|
The name of the conversion type. Prevents zero-conversion rows from being returned.
Type | String |
Display Name | Conversion name |
XML Attribute | conversionName |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCpm
AverageCpv
Clicks
Cost
Ctr
EngagementRate
Engagements
Impressions
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
|
ConversionValue
|
The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Total conv. value |
XML Attribute | totalConvValue |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
Cost
|
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost |
XML Attribute | cost |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
CostPerAllConversion
|
Total cost divided by all conversions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost / all conv. |
XML Attribute | costAllConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
CostPerConversion
|
The Cost attributable to conversion-tracked clicks divided by the number of conversions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost / conv. |
XML Attribute | costConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
CreativeId
|
ID of the ad.
Type | Long |
Display Name | Ad ID |
XML Attribute | adID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
CreativeStatus
|
Status of the ad.
Type | Status |
Display Name | Ad state |
XML Attribute | adState |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
ENABLED | enabled |
PAUSED | paused |
DISABLED | disabled |
|
CrossDeviceConversions
|
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Cross-device conv. |
XML Attribute | crossDeviceConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
Ctr
|
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | CTR |
XML Attribute | ctr |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
CustomerDescriptiveName
|
The descriptive name of the Customer.
Type | String |
Display Name | Client name |
XML Attribute | clientName |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
Date
|
The date formatted as yyyy-MM-dd.
Type | Date |
Display Name | Day |
XML Attribute | day |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|
DayOfWeek
|
The name of the day of the week, e.g., "Monday".
Type | DayOfWeek |
Display Name | Day of week |
XML Attribute | dayOfWeek |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
MONDAY | Monday |
TUESDAY | Tuesday |
WEDNESDAY | Wednesday |
THURSDAY | Thursday |
FRIDAY | Friday |
SATURDAY | Saturday |
SUNDAY | Sunday |
|
Device
|
Device type where the impression was shown.
Type | DeviceType |
Display Name | Device |
XML Attribute | device |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
UNKNOWN | Other |
DESKTOP | Computers |
HIGH_END_MOBILE | Mobile devices with full browsers |
TABLET | Tablets with full browsers |
CONNECTED_TV | Devices streaming video content to TV screens |
|
EngagementRate
|
How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Engagement rate |
XML Attribute | engagementRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
Engagements
|
The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Type | Long |
Display Name | Engagements |
XML Attribute | engagements |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
ExternalConversionSource
|
The source of conversion such as website, import from calls.
Type | ExternalConversionSource |
Display Name | Conversion source |
XML Attribute | conversionSource |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | Other |
WEBPAGE | Website |
ANALYTICS | Analytics |
UPLOAD | Import from clicks |
AD_CALL_METRICS | Calls from ads |
OFFERS | Offers |
ENGAGEMENT | Engagement ads |
WEBSITE_CALL_METRICS | Calls from website |
STORE_VISITS | Store visits |
ANDROID_IN_APP | Android in-app action |
ANDROID_DOWNLOAD | Android app install (from Google Play) |
IOS_IN_APP | iOS in-app action |
IOS_FIRST_OPEN | iOS app install (first open) |
APP_UNSPECIFIED | Mobile app |
ANDROID_FIRST_OPEN | Android app install (first open) |
UPLOAD_CALLS | Import from calls |
FIREBASE | Firebase |
CLICK_TO_CALL | Phone number clicks |
SALESFORCE | Salesforce.com |
STORE_SALES_CRM | Store sales (data partner) |
STORE_SALES_PAYMENT_NETWORK | Store sales (automated) |
GOOGLE_PLAY | Google Play |
THIRD_PARTY_APP_ANALYTICS | Third-party app analytics |
GOOGLE_ATTRIBUTION | Google Attribution |
STORE_SALES_DIRECT | Store sales (direct upload) |
Not compatible with the following fields:
AverageCpm
AverageCpv
Clicks
Cost
Ctr
EngagementRate
Engagements
Impressions
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
|
ExternalCustomerId
|
The Customer ID.
Type | Long |
Display Name | Customer ID |
XML Attribute | customerID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
Impressions
|
Count of how often your ad has appeared on a search results page or website on the Google Network.
Type | Long |
Display Name | Impressions |
XML Attribute | impressions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
Month
|
The first day of the month, formatted as yyyy-MM-dd.
Type | String |
Display Name | Month |
XML Attribute | month |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|
MonthOfYear
|
The name of the month of the year, e.g., "December".
Type | MonthOfYear |
Display Name | Month of Year |
XML Attribute | monthOfYear |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
JANUARY | January |
FEBRUARY | February |
MARCH | March |
APRIL | April |
MAY | May |
JUNE | June |
JULY | July |
AUGUST | August |
SEPTEMBER | September |
OCTOBER | October |
NOVEMBER | November |
DECEMBER | December |
|
Quarter
|
The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.
Type | String |
Display Name | Quarter |
XML Attribute | quarter |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|
ValuePerAllConversion
|
The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Value / all conv. |
XML Attribute | valueAllConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
VideoChannelId
|
The video channel ID.
Type | String |
Display Name | Video Channel Id |
XML Attribute | videoChannelId |
Behavior | Attribute |
Filterable | False |
Supports Zero Impressions | True |
|
VideoDuration
|
The duration of the video in milliseconds.
Type | Long |
Display Name | Video Duration |
XML Attribute | videoDuration |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
VideoId
|
The video ID.
Type | String |
Display Name | Video Id |
XML Attribute | videoId |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
VideoQuartile100Rate
|
Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Video played to 100% |
XML Attribute | videoPlayedTo100 |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
VideoQuartile25Rate
|
Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Video played to 25% |
XML Attribute | videoPlayedTo25 |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
VideoQuartile50Rate
|
Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Video played to 50% |
XML Attribute | videoPlayedTo50 |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
VideoQuartile75Rate
|
Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Video played to 75% |
XML Attribute | videoPlayedTo75 |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
VideoTitle
|
The video title.
Type | String |
Display Name | Video Title |
XML Attribute | videoTitle |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
VideoViewRate
|
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | View rate |
XML Attribute | viewRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
VideoViews
|
The number of times your video ads were viewed.
Type | Long |
Display Name | Views |
XML Attribute | views |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
ViewThroughConversions
|
The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.
Type | Long |
Display Name | View-through conv. |
XML Attribute | viewThroughConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
|
Week
|
The date for the Monday of the week, formatted as yyyy-MM-dd.
Type | String |
Display Name | Week |
XML Attribute | week |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|
Year
|
The year, formatted as yyyy.
Type | Integer |
Display Name | Year |
XML Attribute | year |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|