The Google Mobile Ads
SDK does
support devices that don't have Google Play, but the library cannot
automatically update itself the way it does on devices with Google Play. To
update such devices, you must manually update the Google Play services
SDK in your app.
Your use of the Google Mobile Ads SDK is governed by the Google Developers Site
Terms of Service.
Latest version of the Google Mobile Ads SDK: 23.4.0 (release notes)
We provide a number of sample apps that demonstrate the use of the Google
Mobile Ads SDK. You can find these open source applications at this GitHub
repository: