DAI Pod Serving
Dynamic Ad Insertion (DAI) Pod Serving is Google's solution to enable third-party Server-Side Ad Insertion (SSAI) servers to stitch Google-provided ads. It lets third-party manifest manipulators request preconditioned ads from Google Ad Manager, either as segment redirects or preassembled ad break manifests.
Live (with segment redirect)
- The app or web page sends targeting parameters to Google Ad Manager and requests a livestream user session.
- Google Ad Manager responds with a livestream user session, including a unique stream ID.
- The app or web page begins requesting the livestream manifest from the manifest manipulator, passing the stream ID. This continues throughout playback.
- For DASH streams only, the manifest manipulator requests a manifest template from Google Ad Manager.
- For DASH streams only, Google Ad Manager returns a manifest template containing macros that are populated by the manifest manipulator. This template must be requested once, then cached and reused for all ad breaks in the stream.
- The manifest manipulator returns a dynamic manifest containing media segments that are either publisher content or ad calls to the segment redirect API. Playback begins.
- The app or page polls Google Ad Manager regularly for upcoming ad event metadata.
- During ad playback, the app or page requests media segments from Google Ad Manager through the segment redirect API, and receives a 301 redirect to the ad media.
- The app or page listens to instream metadata and associates it with the event metadata to trigger ad events.
- The app or page sends activity pings to Google Ad Manager.
For detailed instructions to implement the segment redirect API, check out our segment redirect guides:
VOD
- The app or web page sends targeting parameters to Google Ad Manager and requests a VOD stream user session.
- Google Ad Manager responds with a new VOD stream session, including a unique stream ID.
- The app or page requests the VOD stream manifest from the manifest manipulator, passing the stream ID.
- The manifest manipulator requests a set of ad pods from Google Ad Manager.
- Google Ad Manager returns a set of ad pods as complete manifests to the manifest manipulator.
- The manifest manipulator stitches the ad pod manifests into the content stream and returns the final stream to the app or page.
- The app or page retrieves the ad event metadata from Google Ad Manager and begins playback.
- The app or page listens to instream metadata and associates it with the event metadata to trigger ad events.
- The app or page sends activity pings to Google Ad Manager.
For detailed instructions to implement the VOD API, check out our VOD guides: