AI-generated Key Takeaways
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CostType describes the billable actions for LineItems in Ad Manager.
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The CPA CostType will become read-only starting February 22, 2024, as part of Spotlight deprecation.
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Other CostTypes include CPC (cost per click), CPD (cost per day), CPM (cost per thousand impressions), VCPM (cost per thousand viewable impressions), CPM_IN_TARGET (cost per thousand in-target impressions), and CPCV (cost per completed view).
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Each CostType is compatible with specific LineItem types.
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UNKNOWN is returned if the actual value is not exposed by the API version.
 
Describes the LineItem actions that are billable.
- Namespace
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https://www.google.com/apis/ads/publisher/v202508 
| Enumeration | Description | 
|---|---|
                        CPA
                      | 
                     
Starting February 22, 2024 the CPA CostType will be read only as part of
Spotlight deprecation, learn
more.
 Cost per action. The LineItem.lineItemType must be one of:  | 
                  
                        CPC
                      | 
                     Cost per click. The LineItem.lineItemType must be one of: | 
                        CPD
                      | 
                     Cost per day. The LineItem.lineItemType must be one of: | 
                        CPM
                      | 
                     Cost per mille (cost per thousand impressions). The LineItem.lineItemType must be one of: | 
                        VCPM
                      | 
                     Cost per thousand Active View viewable impressions. The LineItem.lineItemType must be LineItemType.STANDARD. | 
                        CPM_IN_TARGET
                      | 
                     Cost per thousand in-target impressions. The LineItem.lineItemType must be LineItemType.STANDARD. | 
                        CPCV
                      | 
                     Cost per completed view. This cost type is only supported for standard reservation video line items. The LineItem.lineItemType must be LineItemType.STANDARD | 
                        UNKNOWN
                      | 
                     The value returned if the actual value is not exposed by the requested API version. |