enum ConversionEvent (v202508)

  • ConversionEvent lists all possible tracking event types, though not all are supported by every creative.

  • Event types like CREATIVE_VIEW, START, and COMPLETE correspond directly to standard tracking events.

  • Some events, such as SKIP_SHOWN and ENGAGED_VIEW, are implemented using extensions rather than corresponding to VAST elements.

  • The list includes various video interaction events like MUTE, PAUSE, SKIPPED, and FULLSCREEN.

  • Events for clicks, surveys, and impressions (CLICK_TRACKING, SURVEY, MEASURABLE_IMPRESSION) are also included.
Service
CreativeService CreativeWrapperService
Dependencies
ConversionEvent_TrackingUrl...
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ConversionEvent

All possible tracking event types. Not all events are supported by every kind of creative.

Namespace
https://www.google.com/apis/ads/publisher/v202508
Enumeration Description
UNKNOWN The value returned if the actual value is not exposed by the requested API version.
CREATIVE_VIEW Corresponds to the creativeView tracking event.
START Corresponds to the start tracking event.
SKIP_SHOWN An event that is fired when a video skip button is shown, usually after 5 seconds of viewing the video. This event does not correspond to any VAST element and is implemented using an extension.
FIRST_QUARTILE Corresponds to the firstQuartile tracking event.
MIDPOINT Corresponds to the midpoint tracking event.
THIRD_QUARTILE Corresponds to the thirdQuartile tracking event.
ENGAGED_VIEW An event that is fired after 30 seconds of viewing the video or when the video finished (if the video duration is less than 30 seconds). This event does not correspond to any VAST element and is implemented using an extension.
COMPLETE Corresponds to the complete tracking event.
MUTE Corresponds to the mute tracking event.
UNMUTE Corresponds to the unmute tracking event.
PAUSE Corresponds to the pause tracking event.
REWIND Corresponds to the rewind tracking event.
RESUME Corresponds to the resume tracking event.
SKIPPED An event that is fired when a video was skipped. This event does not correspond to any VAST element and is implemented using an extension.
FULLSCREEN Corresponds to the fullscreen tracking event.
EXPAND Corresponds to the expand tracking event.
COLLAPSE Corresponds to the collapse tracking event.
ACCEPT_INVITATION Corresponds to the acceptInvitation tracking event.
CLOSE Corresponds to the close tracking event.
CLICK_TRACKING Corresponds to the Linear.VideoClicks.ClickTracking node.
SURVEY Corresponds to the InLine.Survey node.
CUSTOM_CLICK Corresponds to the Linear.VideoClicks.CustomClick node.
MEASURABLE_IMPRESSION Corresponds to the measurableImpression tracking event.
VIEWABLE_IMPRESSION Corresponds to the viewableImpression tracking event.
VIDEO_ABANDON Corresponds to the abandon tracking event.
FULLY_VIEWABLE_AUDIBLE_HALF_DURATION_IMPRESSION Corresponds to the fullyViewableAudibleHalfDurationImpression tracking event.