enum DeliveryRateType (v202505)

  • DeliveryRateType specifies the different ways line items can be served, influencing the distribution of impressions over time.

  • Possible delivery rates include EVENLY, which distributes impressions evenly, FRONTLOADED, which serves impressions more aggressively initially, and AS_FAST_AS_POSSIBLE, which prioritizes completing booked impressions quickly, potentially stopping other line items.
Service
ForecastService LineItemService LineItemTemplateService ProposalLineItemService
Dependencies
LineItemSummary
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DeliveryRateType

Possible delivery rates for a LineItem, which dictate the manner in which they are served.

Namespace
https://www.google.com/apis/ads/publisher/v202505
Enumeration Description
EVENLY Line items are served as evenly as possible across the number of days specified in a line item's LineItem.duration.
FRONTLOADED Line items are served more aggressively in the beginning of the flight date.
AS_FAST_AS_POSSIBLE The booked impressions for a line item may be delivered well before the LineItem.endDateTime. Other lower-priority or lower-value line items will be stopped from delivering until this line item meets the number of impressions or clicks it is booked for.