Possible delivery rates for a LineItem, which dictate the manner in
which they are served.
Namespace
https://www.google.com/apis/ads/publisher/v202411
Enumeration
Description
EVENLY
Line items are served as evenly as possible across the number of
days specified in a line item's LineItem.duration.
FRONTLOADED
Line items are served more aggressively in the beginning of the flight
date.
AS_FAST_AS_POSSIBLE
The booked impressions for a line item may be delivered well before the
LineItem.endDateTime. Other lower-priority or lower-value line
items will be stopped from delivering until this line item meets the number
of impressions or clicks it is booked for.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-06 UTC."],[[["\u003cp\u003eDeliveryRateType defines how a LineItem is served in Google Ad Manager.\u003c/p\u003e\n"],["\u003cp\u003eIt offers three options: \u003ccode\u003eEVENLY\u003c/code\u003e, \u003ccode\u003eFRONTLOADED\u003c/code\u003e, and \u003ccode\u003eAS_FAST_AS_POSSIBLE\u003c/code\u003e, each impacting the delivery pace of line items.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eEVENLY\u003c/code\u003e distributes delivery across the line item's duration, \u003ccode\u003eFRONTLOADED\u003c/code\u003e prioritizes early delivery, and \u003ccode\u003eAS_FAST_AS_POSSIBLE\u003c/code\u003e aims for rapid completion, potentially pausing lower-priority items.\u003c/p\u003e\n"]]],["The document details `DeliveryRateType` options for `LineItem` service within the Google Ad Manager API. Three delivery rates are defined: `EVENLY`, which serves line items consistently across their duration; `FRONTLOADED`, which prioritizes delivery at the start; and `AS_FAST_AS_POSSIBLE`, which aims to complete booked impressions quickly, potentially halting lower-priority items. This impacts `ForecastService`, `LineItemService`, `LineItemTemplateService`, and `ProposalLineItemService`. It is dependent on the `LineItemSummary`.\n"],null,["# enum DeliveryRateType (v202411)\n\n**Service** \n[ForecastService](/ad-manager/api/reference/v202411/ForecastService.DeliveryRateType) **LineItemService** [LineItemTemplateService](/ad-manager/api/reference/v202411/LineItemTemplateService.DeliveryRateType) [ProposalLineItemService](/ad-manager/api/reference/v202411/ProposalLineItemService.DeliveryRateType) **Dependencies** \n[LineItemSummary](/ad-manager/api/reference/v202411/LineItemService.LineItemSummary) \n▼\n**DeliveryRateType**\n\nPossible delivery rates for a [LineItem](/ad-manager/api/reference/v202411/LineItemService.LineItem), which dictate the manner in\nwhich they are served.\n\n*** ** * ** ***\n\nNamespace\n:\n `https://www.google.com/apis/ads/publisher/v202411`\n\n| Enumeration | Description |\n|-----------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `EVENLY` | Line items are served as evenly as possible across the number of days specified in a line item's [LineItem.duration](/ad-manager/api/reference/v202411/LineItemService.LineItem#duration). |\n| `FRONTLOADED` | Line items are served more aggressively in the beginning of the flight date. |\n| `AS_FAST_AS_POSSIBLE` | The booked impressions for a line item may be delivered well before the [LineItem.endDateTime](/ad-manager/api/reference/v202411/LineItemService.LineItem#endDateTime). Other lower-priority or lower-value line items will be stopped from delivering until this line item meets the number of impressions or clicks it is booked for. |"]]
