Looking for a REST API? The Ad Manager API (Beta) is now available.

enum GoalType (v202411)

AI-generated Key Takeaways

GoalType specifies the type of goal for a LineItem, indicating how ad delivery is measured.
The GoalType enumeration includes NONE, LIFETIME, DAILY, and UNKNOWN, each associated with specific LineItem types.
NONE indicates no ad delivery goal, while LIFETIME and DAILY specify goals for the entire line item duration or on a daily basis, respectively.
UNKNOWN is used for values not exposed in the current API version.

Service

ForecastService LineItemService ProposalLineItemService

Dependencies

Goal

▼

GoalType

Specifies the type of the goal for a LineItem.

Namespace: https://www.google.com/apis/ads/publisher/v202411

Enumeration	Description
`NONE`	No goal is specified for the number of ads delivered. The LineItem.lineItemType must be one of: LineItemType.PRICE_PRIORITY LineItemType.AD_EXCHANGE LineItemType.CLICK_TRACKING
`LIFETIME`	There is a goal on the number of ads delivered for this line item during its entire lifetime. The LineItem.lineItemType must be one of: LineItemType.STANDARD LineItemType.BULK LineItemType.PRICE_PRIORITY LineItemType.ADSENSE LineItemType.AD_EXCHANGE LineItemType.ADMOB LineItemType.CLICK_TRACKING
`DAILY`	There is a daily goal on the number of ads delivered for this line item. The LineItem.lineItemType must be one of: LineItemType.SPONSORSHIP LineItemType.NETWORK LineItemType.PRICE_PRIORITY LineItemType.HOUSE LineItemType.ADSENSE LineItemType.AD_EXCHANGE LineItemType.ADMOB LineItemType.BUMPER
`UNKNOWN`	The value returned if the actual value is not exposed by the requested API version.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-08-06 UTC.