enum CreativeRotationType (v202411)

  • CreativeRotationType defines the strategy for displaying multiple Creative objects associated with a LineItem.

  • The available CreativeRotationType strategies include EVEN, OPTIMIZED, MANUAL, and SEQUENTIAL.

  • Each strategy dictates how frequently creatives are shown, based on factors like equal distribution, performance, assigned weights, or a strict order.

The strategy to use for displaying multiple Creative objects that are associated with a LineItem.


Namespace
https://www.google.com/apis/ads/publisher/v202411
Enumeration Description
EVEN Creatives are displayed roughly the same number of times over the duration of the line item.
OPTIMIZED Creatives are served roughly proportionally to their performance.
MANUAL Creatives are served roughly proportionally to their weights, set on the LineItemCreativeAssociation.
SEQUENTIAL Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation.