Partner policies and requirements

This page outlines the requirements to be an Order with Google partner.

Google reserves the right to update these policies and requirements from time to time and will provide partners with notice via release notes as changes are made. Partners have 30 days from posted date to comply with changes.

Restriction, suspension, and termination

We reserve the right to restrict, suspend or, in some instances, terminate a Partner's access to our services for violations of our policies regarding their content, advertising content, or any other conduct that results in a policy violation as explained in more detail in our Actions on Google Policies. We may also limit the discoverability of a Partner's action if it is low quality (such as failing to gracefully handle user queries), unhealthy (such as crashing or exiting unexpectedly), limited in purpose (only useful to a small set of users), or contains content that is inappropriate for most audiences including failure to adhere to minimum age requirements. We will terminate an individual, related, or partner account for repeat or serious violations of our policies. Further, if we reserve a request from a merchant to be removed from our platform we will provide them with an opt-out where the Partner is also notified.

Partner action requirements

1. Licensed Content

Partner's feed of Licensed Content must include the data identified in the Food Catalog Specification.

Food Catalog Specification: The technical data feed specifications made available by Google to Partner under this Agreement ("Food Catalog Specifications").

  • Per Restaurant
    • Business listing information
    • Menu data
    • Service area polygons

2. Google APIs

Order with Google API: An API that facilitates end-to-end food ordering by:

  • Providing food ordering transaction and order support, including specific request & response formats for checkout, order submission, order update
  • Integrating with the partner's payment processor to facilitate payments via Google Pay; and
  • Providing transaction and order support.

Licensed content delivery and feed specifications

  1. Partners must comply with the Actions on Google Policies and Terms of Service for Actions on Google.
  2. Partners will create a Licensed Content data feed to deliver Licensed Content to Google, according to and in compliance with the Food Catalog Specifications.
    • Any entities in feed that do not meet the technical specs and/or legal policies will be rejected.
      • Feeds must be under 200MB
    • HTTPS is strongly preferred
  3. Partner will provide Google with an "initial delivery" of all the content listed in the associated technical specs within 30 days after the Effective Date of the partnership agreement (or as otherwise agreed to by the parties in writing).
  4. Partner is responsible for keeping the Food Catalog content current, and will use commercially reasonable efforts to minimize latency.
    • Feed errors will be exposed in the Actions Console.
      • The Partner must resolve the issue in 3 business days, at which point inventory would be deemed stale and no longer be served.
  5. Partner will use commercially reasonable efforts to automatically provide [Updates] at least hourly.
    • Partner system must be responsive to API requests 24 hours a day, or will be at risk for deactivation.
      • If API is down for 1 hour (fails health checks) or fails to respond for 5+ consecutive requests, we will disable the agent.
  6. Partner and Google will work together in good faith to identify quality and latency thresholds that could affect the quality and real-time accuracy of the Licensed Content.
    • Partners are expected to handle requests in <8 seconds; higher latency may affect ranking or ultimately lead to deactivation.
      • Performance: API should respond consistently within 5 secs on average and 99th percentile latency not exceeding 8s.

Order with Google transaction policies

When you participate in Order with Google, you assume responsibility for the fulfillment of orders. The following is required:

  • You must fulfill a minimum of 95% of your orders.
  • You need to provide and maintain the most updated version of your Privacy Policy and Terms of Service. Google requires user consent to these to complete a food order.
  • You must provide a phone number or email, or both, for customer support.
  • We may require that you complete a security assessment questionnaire prior to onboarding. Please contact your Google partnerships representative if you're unsure whether or not this is required.

You must also comply with the transaction requirements in the Actions on Google Policies and Terms of Service for Actions on Google.



Last modified 01/22/2021