W tym dokumencie opisujemy parametry, które można ustawić dla tagu Google. Tagi menedżera.
Wprowadzenie
Każdy tag Menedżera tagów Google
zawiera kod type
identyfikujący tag.
Dodatkowo większość tagów ma parametry (key
, type
par), które można ustawić jako część „obiektu parametru” podczas tworzenia lub
zaktualizować tag. Więcej informacji o ustawianiu tych parametrów za pomocą parametru
, zobacz parametr
Plik referencyjny.
W pozostałej części tego dokumentu znajdziesz szczegółowe informacje na temat wszystkich tagów obsługiwanych w internecie i na urządzeniach mobilnych.
Tagi internetowe
Niestandardowy tag HTML
Typ kodu
html
Parametry
Klucz | Typ |
---|---|
html |
template |
convertJsValuesToExpressions |
boolean |
usePostscribe |
boolean |
Przykład
{ "liveOnly": false, "name": "Sample Custom HTML", "parameter": [ { "key": "html", "type": "template", "value": "<script>alert('hello world')</script>" }, { "key": "convertJsValuesToExpressions", "type": "boolean", "value": "true" }, { "key": "usePostscribe", "type": "boolean", "value": "false" } ], "type": "html" }
Niestandardowy tag graficzny
Typ kodu
img
Parametry
Klucz | Typ |
---|---|
useCacheBuster |
boolean |
url |
template |
cacheBusterQueryParam |
template |
Przykład
{ "liveOnly": false, "name": "Sample Custom Image Tag", "parameter": [ { "key": "useCacheBuster", "type": "boolean", "value": "true" }, { "key": "url", "type": "template", "value": "//{{a}}" }, { "key": "cacheBusterQueryParam", "type": "template", "value": "gtmcb" } ], "type": "img" }
Odbiorniki
Odbiornik kliknięć linków
Typ kodu
lcl
Parametry
Klucz | Typ | Uwagi |
---|---|---|
checkValidation |
boolean |
|
waitForTags |
boolean |
|
waitForTagsTimeout |
template |
Liczba milisekund. Określ, kiedy waitForTags=true .
|
Przykład
{ "name": "Sample Link Click Listener", "liveOnly": false, "parameter": [ { "type": "boolean", "key": "waitForTags", "value": "true" }, { "type": "boolean", "key": "checkValidation", "value": "true" }, { "type": "template", "key": "waitForTagsTimeout", "value": "2000" } ], "type": "lcl", }
Odbiornik przesyłanych formularzy
Typ kodu
fsl
Parametry
Klucz | Typ | Uwagi |
---|---|---|
waitForTags |
boolean |
|
checkValidation |
boolean |
|
waitForTagsTimeout |
template |
Liczba milisekund. Określ, kiedy waitForTags=true |
Przykład
{ "liveOnly": false, "name": "Sample Form Submit Listener", "parameter": [ { "key": "waitForTags", "type": "boolean", "value": "false" }, { "key": "checkValidation", "type": "boolean", "value": "false" } ], "type": "fsl" }
Odbiornik kliknięć
Typ kodu
cl
Parametry
Nie dotyczy
Przykład
{ "liveOnly": false, "name": "Sample Click Listener", "type": "cl" }
Odbiornik licznika
Typ kodu
tl
Parametry
Klucz | Typ | Uwagi |
---|---|---|
eventName |
template |
|
interval |
template |
Liczba milisekund |
limit |
template |
Maksymalna liczba uruchomień |
Przykład
{ "liveOnly": false, "name": "Sample Timer Listener", "parameter": [ { "key": "eventName", "type": "template", "value": "gtm.timer" }, { "key": "interval", "type": "template", "value": "{{a}}" }, { "key": "limit", "type": "template", "value": "5" } ], "type": "tl" }
Detektor błędów JavaScriptu
Typ kodu
jel
Parametry
Nie dotyczy
Przykład
{ "liveOnly": false, "name": "Sample JavaScript Error Listener", "type": "jel" }
Detektor historii
Typ kodu
hl
Parametry
Nie dotyczy
Przykład
{ "liveOnly": false, "name": "Sample History Listener", "type": "hl" }
Śledzenie reklam displayowych
Floodlight Licznik
Typ kodu
flc
Parametry
Klucz | Typ | Uwagi |
---|---|---|
ordinalType |
template |
Jedna z tych kategorii: STANDARD , UNIQUE , SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
useImageTag |
boolean |
|
customVariable |
list |
Pary: [key , value ] |
userVariable |
template |
Zmienna u= tagu. |
transactionVariable |
template |
Zmienna tran= tagu. |
sessionId |
template |
Określ, czy ordinalType to SESSION . |
Przykład
{ "liveOnly": false, "name": "Sample Floodlight Counter", "parameter": [ { "key": "ordinalType", "type": "template", "value": "STANDARD" }, { "key": "advertiserId", "type": "template", "value": "{{a}}" }, { "key": "groupTag", "type": "template", "value": "{{b}}" }, { "key": "activityTag", "type": "template", "value": "{{c}}" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "type": "list" "list": [ { "type": "map", "map": [ { "type": "template", "key": "key", "value": "u2" }, { "type": "template", "key": "value", "value": "u2_custom_var" } ] }, { "type": "map", "map": [ { "type": "template", "key": "key", "value": "u1" }, { "type": "template", "key": "value", "value": "u1_custom_var" } ] }, { "key": "userVariable", "type": "template", "value": "" }, { "key": "transactionVariable", "type": "template", "value": "" }, { "type": "template", "key": "sessionId", "value": "MySessionId" } ], "type": "flc" }
Floodlight Dział sprzedaży
Typ kodu
fls
Parametry
Klucz | Typ | Uwagi |
---|---|---|
countingMethod |
template |
Jeden z TRANSACTIONS , ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
|
useImageTag |
boolean |
|
customVariable |
map |
Listę map, z których każda zawiera
Para: [key , value ]. |
userVariable |
template |
Zmienna u= tagu. |
transactionVariable |
template |
Zmienna tran= tagu. |
quantity |
template |
Określ, czy countingMethod to ITEM_SOLD |
Przykład
{ "name": "Sample Floodlight Sales Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "countingMethod", "value": "TRANSACTIONS" }, { "type": "template", "key": "advertiserId", "value": "{{a}}" }, { "type": "template", "key": "groupTag", "value": "{{b}}" }, { "type": "template", "key": "activityTag", "value": "{{c}}" }, { "type": "template", "key": "revenue", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "{{b}}" }, { "type": "boolean", "key": "useImageTag", "value": "false" }, { "type": "map", "key": "customVariable", "map": [ { "type": "template", "key": "u2", "value": "u2_custom_var" }, { "type": "template", "key": "u1", "value": "u1_custom_var" } ] }, { "type": "template", "key": "userVariable", "value": "u_var" }, { "type": "template", "key": "transactionVariable", "value": "tran_var" } ], "type": "fls" }
Mediaplex – IFRAME MCT Tag
Typ kodu
mpm
Parametry
Klucz | Typ | Uwagi |
---|---|---|
placementId |
template |
|
roiName |
template |
|
pageName |
template |
|
uniqueUserId |
template |
Opcjonalnie: |
Przykład
{ "name": "Sample Mediaplex IFRAME MCT Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "placementId", "value": "{{a}}" }, { "type": "template", "key": "roiName", "value": "1" }, { "type": "template", "key": "pageName", "value": "{{a}}" } ], "type": "mpm" }
Mediaplex – standardowa Tag IMG ROI
Typ kodu
mpr
Parametry
Klucz | Typ | Uwagi |
---|---|---|
placementId |
template |
|
roiName |
template |
|
uniqueUserId |
template |
Opcjonalnie: |
Przykład
{ "name": "Sample Mediaplex Standard IMG ROI Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "placementId", "value": "{{a}}" }, { "type": "template", "key": "roiName", "value": "1" }, { "type": "template", "key": "uniqueUserId", "value": "MyUniqueId" } ], "type": "mpr" }
Śledzenie konwersji Turn
Typ kodu
tc
Parametry
Klucz | Typ | Uwagi |
---|---|---|
customerId |
template |
Identyfikator kontraktu danych |
orderId |
template |
Opcjonalnie: |
orderValue |
template |
Opcjonalnie: |
optOut |
template |
Opcjonalnie: |
Przykład
{ "name": "Sample Turn Conversion Tracking", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "MyOrderId" }, { "type": "template", "key": "orderValue", "value": "MyOrderValue" }, { "type": "template", "key": "optOut", "value": "MyOptOut" } ], "type": "tc" }
Remarketing
AdRoll Smart Pixel
Typ kodu
asp
Parametry
Klucz | Typ | Uwagi |
---|---|---|
customerId |
template |
adroll_adv_id |
pixelId |
template |
adroll_pix_id |
conversionValueInDollars |
template |
Opcjonalnie: |
customData |
map |
Opcjonalnie: Lista map, z których każda zawiera po jednym elemencie [key ,
value ]. |
segmentName |
template |
Opcjonalnie: |
Przykład
{ "name": "Sample AdRoll Smart Pixel", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "pixelId", "value": "{{a}}" }, { "type": "template", "key": "conversionValueInDollars", "value": "conversionValue" }, { "type": "map", "key": "customData", "map": [ { "type": "template", "key": "key2", "value": "World" }, { "type": "template", "key": "key1", "value": "Hello" } ] }, { "type": "template", "key": "segmentName", "value": "SegmentName" } ], "type": "asp" }
Remarketing w Google Ads
Typ kodu
sp
Parametry
Klucz | Typ | Uwagi |
---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
Opcjonalnie: |
customParamsFormat |
template |
Jeden z DATA_LAYER , USER_SPECIFIED |
dataLayerVariable |
template |
customParamsFormat = DATA_LAYER |
googleCustomParams |
list |
customParamsFormat = USER_SPECIFIED |
googleScreenName |
template |
Opcjonalnie: |
Przykład
Gdzie customParamFormat = DATA_LAYER
:
{ "name": "Sample Google Ads Remarketing", "liveOnly": false, "parameter": [ { "type": "template", "key": "googleConversionId", "value": "{{c}}" }, { "type": "template", "key": "googleConversionLabel", "value": "MyLabel" }, { "type": "template", "key": "customParamsFormat", "value": "DATA_LAYER" }, { "type": "template", "key": "dataLayerVariable", "value": "{{e}}" } ], "type": "sp" }
Gdzie customParamFormat = USER_SPECIFIED
:
{ "name": "Sample Google Ads Remarketing", "liveOnly": false, "parameter": [ { "type": "template", "key": "googleConversionId", "value": "{{c}}" }, { "type": "template", "key": "googleConversionLabel", "value": "MyLabel" }, { "type": "template", "key": "customParamsFormat", "value": "USER_SPECIFIED" }, { "type": "list", "key": "googleCustomParams", "list": [ { "type": "map", "map": [ { "type": "template", "key": "key", "value": "key2" }, { "type": "template", "key": "value", "value": "World" } ] }, { "type": "map", "map": [ { "type": "template", "key": "key", "value": "key1" }, { "type": "template", "key": "value", "value": "Hello" } ] } ] } ], "type": "sp" }
Zbieranie danych dotyczących zakrętów
Typ kodu
tdc
Parametry
Klucz | Typ | Uwagi |
---|---|---|
customerId |
template |
|
categoryId |
template |
Opcjonalnie: |
keyword |
template |
Opcjonalnie: |
dataProviderId |
template |
Opcjonalnie: |
optOut |
template |
Opcjonalnie: |
Przykład
{ "name": "Sample Turn Data Collection Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "customerId", "value": "{{a}}" }, { "type": "template", "key": "categoryId", "value": "myCategoryId" }, { "type": "template", "key": "keyword", "value": "myKeyword" }, { "type": "template", "key": "dataProviderId", "value": "myDataProviderId" }, { "type": "template", "key": "optOut", "value": "myOptOut" } ], "type": "tdc" }
Szukaj
Różne sposoby śledzenia konwersji
Zapoznaj się z sekcją Śledzenie konwersji Google Ads w sekcji Urządzenia mobilne Tagi
Marin Software
Typ kodu
ms
Parametry
Klucz | Typ | Uwagi |
---|---|---|
type |
template |
Jeden z TRACK_PAGEVIEW , TRACK_TRANSACTION |
clientId |
template |
|
anonymizeIp |
boolean |
Opcjonalnie: |
conversionType |
template |
Dotyczy urządzenia type = TRACK_TRANSACTION . |
useDataLayer |
boolean |
type = TRACK_TRANSACTION |
orderId |
template |
useDataLayer = false |
product |
template |
useDataLayer = false |
price |
template |
useDataLayer = false |
category |
template |
useDataLayer = false |
quantity |
template |
useDataLayer = false |
currencyCode |
template |
useDataLayer = false |
Przykład
Gdzie type=TRACK_PAGEVIEW
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_PAGEVIEW" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" } ], "type": "ms" }
Gdzie type = TRACK_TRANSACTION
i useDataLayer =
true
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "template", "key": "conversionType", "value": "myConversionType" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" }, { "type": "boolean", "key": "useDataLayer", "value": "true" } ], "type": "ms" }
Gdzie type = TRACK_TRANSACTION
i useDataLayer =
false
:
{ "name": "Sample Marin Software Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "type", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "clientId", "value": "Client ID" }, { "type": "template", "key": "conversionType", "value": "myConversionType" }, { "type": "boolean", "key": "anonymizeIp", "value": "false" }, { "type": "template", "key": "orderId", "value": "myOrderId" }, { "type": "template", "key": "product", "value": "myProduct" }, { "type": "template", "key": "price", "value": "myPrice" }, { "type": "template", "key": "category", "value": "myCategory" }, { "type": "template", "key": "quantity", "value": "myQuantity" }, { "type": "template", "key": "currencyCode", "value": "myCurrencyCode" }, { "type": "boolean", "key": "useDataLayer", "value": "false" } ], "type": "ms" }
Odbiorcy
AdAdvisor
Typ kodu
_ta
Parametry
Klucz | Typ |
---|---|
subscriberId |
template |
Przykład
{ "name": "Sample AdAdvisor Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "subscriberId", "value": "{{a}}" } ], "type": "_ta", }
Bizo Insight
Typ kodu
bzi
Parametry
Przykład
Dstillery Universal Pixel
Typ kodu
m6d
Parametry
Klucz | Typ | Uwagi |
---|---|---|
id |
template |
|
title |
template |
Opcjonalnie: |
domain |
template |
Opcjonalnie: |
company |
template |
Opcjonalnie: |
location |
template |
Opcjonalnie: |
employeeRange |
template |
Opcjonalnie: |
standardIndustrialClassification |
template |
Opcjonalnie: |
email |
template |
Opcjonalnie: |
Klucz | Typ | Uwagi |
---|---|---|
pixelId |
template |
|
pixelCheckValue |
template |
|
orderId |
template |
Opcjonalnie: |
revenue |
template |
Opcjonalnie: |
namespaceId |
template |
|
namespaceCheckValue |
template |
|
namespaceCode |
template |
Przykład
{ "name": "Sample Dstillery Pixel Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "pixelId", "value": "{{a}}" }, { "type": "template", "key": "pixelCheckValue", "value": "{{a}}" }, { "type": "template", "key": "orderId", "value": "myOrderId" }, { "type": "template", "key": "revenue", "value": "myRevenue" }, { "type": "template", "key": "namespaceId", "value": "{{a}}" }, { "type": "template", "key": "namespaceCheckValue", "value": "{{a}}" }, { "type": "template", "key": "namespaceCode", "value": "{{a}}" } ], "type": "m6d" }
Tag konwersji VisualDNA
Typ kodu
vdc
Parametry
Klucz | Typ | Uwagi |
---|---|---|
apiAccountKey |
template |
|
conversionId |
template |
|
identitySyncPlatformCode |
template |
Opcjonalnie: |
Przykład
{ "name": "Sample Visual DNA Conversion Tag", "liveOnly": false, "parameter": [ { "type": "template", "key": "apiAccountKey", "value": "{{a}}" }, { "type": "template", "key": "conversionId", "value": "{{a}}" }, { "type": "template", "key": "identitySyncPlatformCode", "value": "mySyncPlatformCode" } ], "type": "vdc" }
Analytics
Universal Analytics
Typ kodu
ua
Parametry
Klucz | Typ | Uwagi |
---|---|---|
trackingId |
template |
|
type |
template |
Jedna z tych możliwości: TRACK_PAGEVIEW , TRACK_EVENT ,
TRACK_TRANSACTION , TRACK_SOCIAL ,
TRACK_TIMING , DECORATE_LINK ,
DECORATE_FORM |
contentGroup |
list |
Opcjonalnie: Lista map, każda z klawiszem index i atrybutem
group . |
dimension |
list |
Opcjonalnie: Lista map, każda z klawiszem index i atrybutem
dimension . |
metric |
list |
Opcjonalnie: Lista map, każda z klawiszem index i atrybutem
metric . |
functionName |
template |
Opcjonalnie: |
fieldsToSet |
map |
Opcjonalnie: Każdy parametr na liście jest mapą. każdy parametr mapy powinien mieć dwa
1 z kluczem fieldName , a drugi z kluczem value .
następujące pola są teraz dostępne tylko za pomocą pólToSet: anonymizeIp, sessionControl, referrer,
page, title (wcześniej dawniej documentTitle), cookieName, cookieDomain, sampleRate, cookieWygasa
(dawniej cookieExpiration), cookiePath, forceSSL (dawniej forceSsl), allowLinker.
|
doubleClick |
boolean |
Opcjonalnie: |
trackerName |
template |
Opcjonalnie: trackerName można określić, gdy
setTrackerName == true |
useDebugVersion |
boolean |
Opcjonalnie: |
autoLinkDomains |
template |
Opcjonalnie: To pole można określić w przypadku
TRACK_PAGEVIEW |
linkId |
template |
Opcjonalnie: Włącz ulepszoną analizę linków. |
decorateFormsAutoLink |
boolean |
Opcjonalnie: To pole można określić w przypadku
TRACK_PAGEVIEW |
setTrackerName |
boolean |
Opcjonalnie: |
useHashAutoLink |
boolean |
Opcjonalnie: |
enableEcommerce |
boolean |
Opcjonalnie: |
useEcommerceDataLayer |
boolean |
Opcjonalnie: Można je określić tylko w przypadku
eventType=TRACK_EVENT lub TRACK_PAGEVIEW . |
ecommerceMacroData |
template |
Opcjonalnie: Można je określić tylko w przypadku
eventType=TRACK_EVENT lub TRACK_PAGEVIEW i
gdy useEcommerceDataLayer=false . |
eventCategory |
template |
eventType=TRACK_EVENT |
eventAction |
template |
eventType=TRACK_EVENT |
eventLabel |
template |
eventType=TRACK_EVENT |
eventValue |
template |
eventType=TRACK_EVENT |
nonInteraction |
template |
eventType=TRACK_EVENT |
socialNetwork |
template |
eventType=TRACK_SOCIAL |
socialAction |
template |
eventType=TRACK_SOCIAL |
socialActionTarget |
template |
eventType=TRACK_SOCIAL |
timingVar |
template |
eventType=TRACK_TIMING |
timingCategory |
template |
eventType=TRACK_TIMING |
timingLabel |
template |
eventType=TRACK_TIMING |
timingValue |
template |
eventType=TRACK_TIMING |
useHashDecorateLink |
boolean |
eventType=DECORATE_LINK |
useHashDecorateForm |
boolean |
eventType=DECORATE_FORM |
Przykład
Gdzie trackType=TRACK_PAGEVIEW
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_PAGEVIEW" }, { "type": "list", "key": "contentGroup", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "group", "value": "myContentGroup" } ] } ] }, { "type": "list", "key": "dimension", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "dimension", "value": "myCustomDimension" } ] } ] }, { "type": "list", "key": "metric", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "metric", "value": "myCustomMetric" } ] } ] }, { "type": "list", "key": "fieldsToSet", "list": [ { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "myFieldName" }, { "type": "template", "key": "value", "value": "myFieldValue" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "anonymizeIp" }, { "type": "template", "key": "value", "value": "true" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "allowLinker" }, { "type": "template", "key": "value", "value": "true" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "sessionControl" }, { "type": "template", "key": "value", "value": "mySessionControl" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "referrer" }, { "type": "template", "key": "value", "value": "myDocReferrer" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "page" }, { "type": "template", "key": "value", "value": "myDocPath" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "title" }, { "type": "template", "key": "value", "value": "myDocTitle" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "sampleRate" }, { "type": "template", "key": "value", "value": "mySampleRate" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieName" }, { "type": "template", "key": "value", "value": "myCookieName" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieDomain" }, { "type": "template", "key": "value", "value": "myCookieDomain" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookiePath" }, { "type": "template", "key": "value", "value": "myCookiePath" } ] }, { "type": "map", "map": [ { "type": "template", "key": "fieldName", "value": "cookieExpires" }, { "type": "template", "key": "value", "value": "myCookieExpirationInSeconds" } ] } ] }, { "type": "template", "key": "trackerName", "value": "myCustomTrackerName" }, { "type": "boolean", "key": "useDebugVersion", "value": "false" }, { "type": "template", "key": "autoLinkDomains", "value": "myAutoLinkDomain" }, { "type": "boolean", "key": "linkId", "value": "false" }, { "type": "boolean", "key": "decorateFormsAutoLink", "value": "false" }, { "type": "boolean", "key": "setTrackerName", "value": "true" }, { "type": "boolean", "key": "useHashAutoLink", "value": "false" }, { "type": "boolean", "key": "enableEcommerce", "value": "false" } ], "type": "ua" }
Gdzie trackType=TRACK_EVENT
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_EVENT" }, { "type": "template", "key": "eventCategory", "value": "myCategory" }, { "type": "template", "key": "eventAction", "value": "myAction" }, { "type": "template", "key": "eventLabel", "value": "myLabel" }, { "type": "template", "key": "eventValue", "value": "myValue" }, "type": "ua" }
Gdzie trackType=TRACK_TRANSACTION
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TRANSACTION" } ], "type": "ua" }
Gdzie trackType=TRACK_SOCIAL
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_SOCIAL" }, { "type": "template", "key": "socialNetwork", "value": "myNetwork" }, { "type": "template", "key": "socialAction", "value": "myAction" }, { "type": "template", "key": "socialActionTarget", "value": "myActionTarget" } ], "type": "ua" }
Gdzie trackType=TRACK_TIMING
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TIMING" }, { "type": "template", "key": "timingVar", "value": "myVar" }, { "type": "template", "key": "timingCategory", "value": "myCategory" }, { "type": "template", "key": "timingLabel", "value": "myLabel" }, { "type": "template", "key": "timingValue", "value": "myValue" } ], "type": "ua" }
Gdzie trackType=DECORATE_LINK
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateLink", "value": "false" } ], "type": "ua" }
Gdzie trackType=DECORATE_FORM
:
{ "name": "Sample Universal Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "trackingId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_FORM" }, { "type": "boolean", "key": "useHashDecorateForm", "value": "false" } ], "type": "ua" }
Klasyczna wersja Google Analytics
Typ kodu
ga
Parametry
Klucz | Typ | Uwagi |
---|---|---|
webPropertyId |
template |
|
type |
template |
Jedna z tych możliwości: TRACK_PAGEVIEW , TRACK_EVENT ,
LINK |
siteSpeedSampleRate |
template |
Wyznaczona jest liczbowa wartość procentowa (0..100). |
cookiePath |
template |
|
page |
template |
|
domainName |
template |
|
allowLinker |
boolean |
|
sampleRate |
integer |
Zakres od 0 do 100 |
campaignCookieTimeout |
template |
Powinna przyjmować wartość liczbową reprezentującą limit czasu w milisekund. |
allowAnchor |
boolean |
|
sessionCookieTimeout |
template |
Powinna przyjmować wartość liczbową reprezentującą limit czasu w milisekund. |
doubleClick |
boolean |
|
hitCallback |
template |
|
ignoredRef |
list |
Lista ignorowanych stron odsyłających. |
ignoredRef[].value |
template |
Imię i nazwisko osoby odsyłającej |
customVar |
list |
Lista map. Jedna mapa na zmienną niestandardową. |
customVar[].slot |
integer |
|
customVar[].name |
template |
|
customVar[].value |
template |
|
customVar[].scope |
integer |
1 w przypadku zakresu działania, 2 dla zakresu sesji oraz
3 dla zakresu użytkownika. |
organic |
list |
|
organic[].searchEngine |
template |
|
organic[].queryParamName |
template |
|
organic[].prepend |
boolean |
|
ignoredOrganic |
list |
Lista ignorowanych słów kluczowych. |
ignoredOrganic[].value |
template |
Zignorowane słowa kluczowe. |
title |
template |
|
campaignSourceOverride |
template |
|
campaignMediumOverride |
template |
|
campaignTermOverride |
template |
|
campaignContentOverride |
template |
|
campaignNameOverride |
template |
|
anonymizeIp |
boolean |
|
linkId |
boolean |
Opcjonalnie: Włącz ulepszoną analizę linków. |
contentGroup |
list |
Lista map. |
contentGroup[].index |
template |
Wartość musi być liczbą całkowitą. |
contentGroup[].group |
template |
Nazwa grupy. |
campContentKey |
template |
|
campMediumKey |
template |
|
campNameKey |
template |
|
campNoKey |
template |
|
campSourceKey |
template |
|
campTermKey |
template |
|
campaignTrack |
boolean |
|
clientInfo |
template |
|
detectFlash |
template |
|
detectTitle |
template |
|
localGifPath |
template |
|
sendHitstToGoogle |
template |
|
referrerOverride |
template |
|
visitorCookieTimeout |
template |
Liczba milisekund. |
trackerName |
template |
|
cookiePathCopy |
list |
Lista ścieżek plików cookie. |
cookiePathCopy[].value |
template |
Ścieżka pliku cookie. |
useDebugVersion |
boolean |
|
forceSsl |
boolean |
|
setTrackerName |
boolean |
|
eventCategory |
template |
trackType=TRACK_EVENT |
eventAction |
template |
trackType=TRACK_EVENT |
eventLabel |
template |
trackType=TRACK_EVENT |
eventValue |
template |
trackType=TRACK_EVENT |
nonInteraction |
boolean |
trackType=TRACK_EVENT |
targetUrl |
template |
trackType=LINK |
useHashLink |
boolean |
trackType=LINK |
formObject |
template |
trackType=LINK_BY_POST |
useHashLinkByPost |
boolean |
trackType=LINK_BY_POST |
currencyCode |
template |
Opcjonalnie: trackType=TRACK_TRANSACTION |
socialUseDataLayer |
boolean |
Opcjonalnie: trackType=TRACK_SOCIAL |
socialNetwork |
template |
Dotyczy: trackType=TRACK_SOCIAL i
socialUseDataLayer=false |
socialAction |
template |
Dotyczy: trackType=TRACK_SOCIAL i
socialUseDataLayer=false
|
socialPagePath |
template |
Opcjonalnie: trackType=TRACK_SOCIAL |
socialTarget |
template |
Dotyczy: trackType=TRACK_SOCIAL i
socialUseDataLayer=false |
timingCategory |
template |
trackType=TRACK_TIMING |
timingVariable |
template |
trackType=TRACK_TIMING |
timingTime |
template |
trackType=TRACK_TIMING |
timingLabel |
template |
trackType=TRACK_TIMING |
timingSampleRate |
template |
trackType=TRACK_TIMING |
useHashDecorateLink |
boolean |
trackType=DECORATE_LINK |
useHashDecorateForm |
boolean |
trackType=DECORATE_FORM |
Przykład
Gdzie trackType=TRACK_PAGEVIEW
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "siteSpeedSampleRate", "value": "{{sampleRatePercent}}" }, { "type": "template", "key": "cookiePath", "value": "myCookiePath" }, { "type": "template", "key": "trackType", "value": "TRACK_PAGEVIEW" }, { "type": "template", "key": "page", "value": "myVirtualPagePath" }, { "type": "template", "key": "domainName", "value": "myDomainName" }, { "type": "boolean", "key": "allowLinker", "value": "true" }, { "type": "integer", "key": "sampleRate", "value": "10" }, { "type": "template", "key": "campaignCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "boolean", "key": "allowAnchor", "value": "true" }, { "type": "template", "key": "sessionCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "boolean", "key": "doubleClick", "value": "true" }, { "type": "list", "key": "ignoredRef", "list": [ { "type": "template", "value": "referrer1Ignore" }, { "type": "template", "value": "referrer2Ignore" } ] }, { "type": "list", "key": "customVar", "list": [ { "type": "map", "map": [ { "type": "integer", "key": "slot", "value": "1" }, { "type": "template", "key": "name", "value": "myCustomVar" }, { "type": "template", "key": "value", "value": "myCustomVarValue" }, { "type": "integer", "key": "scope", "value": "3" } ] } ] }, { "type": "list", "key": "organic", "list": [ { "type": "map", "map": [ { "type": "template", "key": "searchEngine", "value": "myOrganicSearchEngine" }, { "type": "template", "key": "queryParamName", "value": "mySearchQueryParamName" }, { "type": "boolean", "key": "prepend", "value": "true" } ] } ] }, { "type": "list", "key": "ignoredOrganic", "list": [ { "type": "template", "value": "keyword1Ignore" }, { "type": "template", "value": "keyword2Ignore" } ] }, { "type": "template", "key": "title", "value": "myPageTitle" }, { "type": "template", "key": "campaignSourceOverride", "value": "mySourceOverride" }, { "type": "template", "key": "campaignMediumOverride", "value": "myMediumOverride" }, { "type": "template", "key": "campaignTermOverride", "value": "myTermOverride" }, { "type": "template", "key": "campaignContentOverride", "value": "myContentOverride" }, { "type": "template", "key": "campaignNameOverride", "value": "myNameOverride" }, { "type": "boolean", "key": "anonymizeIp", "value": "true" }, { "type": "boolean", "key": "linkId", "value": "false" }, { "type": "list", "key": "contentGroup", "list": [ { "type": "map", "map": [ { "type": "template", "key": "index", "value": "1" }, { "type": "template", "key": "group", "value": "myContentGroup1" } ] } ] }, { "type": "template", "key": "campContentKey", "value": "myContentKey" }, { "type": "template", "key": "campMediumKey", "value": "myMediumKey" }, { "type": "template", "key": "campNameKey", "value": "myNameKey" }, { "type": "template", "key": "campNoKey", "value": "myNoOverrideKey" }, { "type": "template", "key": "campSourceKey", "value": "mySourceKey" }, { "type": "template", "key": "campTermKey", "value": "myTermKey" }, { "type": "boolean", "key": "campaignTrack", "value": "true" }, { "type": "boolean", "key": "clientInfo", "value": "true" }, { "type": "boolean", "key": "detectFlash", "value": "true" }, { "type": "boolean", "key": "detectTitle", "value": "true" }, { "type": "template", "key": "localGifPath", "value": "myLocalGIFPath" }, { "type": "boolean", "key": "sendHitsToGoogle", "value": "true" }, { "type": "template", "key": "referrerOverride", "value": "myReferrerOverride" }, { "type": "template", "key": "visitorCookieTimeout", "value": "{{timeoutInMilli}}" }, { "type": "template", "key": "trackerName", "value": "myTrackerName" }, { "type": "list", "key": "cookiePathCopy", "list": [ { "type": "template", "value": "/path/to/cookies1" }, { "type": "template", "value": "/path/to/cookies2" } ] }, { "type": "boolean", "key": "useDebugVersion", "value": "false" }, { "type": "boolean", "key": "forceSsl", "value": "false" }, { "type": "boolean", "key": "setTrackerName", "value": "true" } ], "type": "ga" }
Gdzie trackType=TRACK_EVENT
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_EVENT" }, { "type": "template", "key": "eventCategory", "value": "myCategory" }, { "type": "template", "key": "eventAction", "value": "myAction" }, { "type": "template", "key": "eventLabel", "value": "myLabel" }, { "type": "template", "key": "eventValue", "value": "myValue" }, { "type": "boolean", "key": "nonInteraction", "value": "false" } ], "type": "ga" }
Gdzie trackType=LINK
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "LINK" }, { "type": "template", "key": "targetUrl", "value": "TargetURL" }, { "type": "boolean", "key": "useHashLink", "value": "false" } ], "type": "ga" }
Gdzie trackType=LINK_BY_POST
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "LINK_BY_POST" }, { "type": "template", "key": "formObject", "value": "{{a}}" }, { "type": "boolean", "key": "useHashLinkByPost", "value": "false" } ], "type": "ga" }
Gdzie trackType=TRACK_TRANSACTION
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TRANSACTION" }, { "type": "template", "key": "currencyCode", "value": "{{a}}" } ] "type": "ga" }
Gdzie trackType=TRACK_SOCIAL
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_SOCIAL" }, { "type": "template", "key": "socialNetwork", "value": "mySocialNetwork" }, { "type": "template", "key": "socialAction", "value": "mySocialAction" }, { "type": "template", "key": "socialTarget", "value": "myTarget" }, { "type": "template", "key": "socialPagePath", "value": "myPagePaht" } ], "type": "ga" }
Gdzie trackType=TRACK_TIMING
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "TRACK_TIMING" }, { "type": "template", "key": "timingCategory", "value": "myCategory" }, { "type": "template", "key": "timingVariable", "value": "myVariable" }, { "type": "template", "key": "timingTime", "value": "myTime" }, { "type": "template", "key": "timingLabel", "value": "myLabel" }, { "type": "template", "key": "timingSampleRate", "value": "{{sampleRatePercent}}" } ], "type": "ga" }
Gdzie trackType=DECORATE_LINK
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateLink", "value": "false" } ], "type": "ga" }
Gdzie trackType=DECORATE_FORM
:
{ "name": "Sample Classic Google Analytics", "liveOnly": false, "parameter": [ { "type": "template", "key": "webPropertyId", "value": "UA-00000-123" }, { "type": "template", "key": "trackType", "value": "DECORATE_LINK" }, { "type": "boolean", "key": "useHashDecorateForm", "value": "false" } ], "type": "ga" }
ClickTale Standard
Typ kodu
cts
Parametry
Klucz | Typ |
---|---|
projectId |
template |
sampleRate |
template |
partition |
template |
Przykład
{ "name": "Sample ClickTale Standard Tracking", "liveOnly": false, "parameter": [ { "type": "template", "key": "projectId", "value": "{{a}}" }, { "type": "template", "key": "sampleRate", "value": "{{a}}" }, { "type": "template", "key": "partition", "value": "{{a}}" } ], "type": "cts" }
ComScore Unified Digital Measurement
Typ kodu
csm
Parametry
Klucz | Typ |
---|---|
clientId |
template |
Przykład
{ "name": "Sample comScore Unified Digital Measurement", "liveOnly": false, "parameter": [ { "type": "template", "key": "clientId", "value": "{{a}}" } ], "type": "csm" }
Tagi mobilne
Różne sposoby śledzenia konwersji
Typ kodu
awct
Parametry
Klucz | Typ |
---|---|
googleConversionId |
template |
googleConversionLabel |
template |
googleConversionValue |
template |
Przykład
{ "liveOnly": false, "name": "Google Ads Conversion Tracking", "parameter": [ { "key": "googleConversionId", "type": "template", "value": "{{a}}" }, { "key": "googleConversionLabel", "type": "template", "value": "{{a}}" }, { "key": "googleConversionValue", "type": "template", "value": "{{a}}" } ], "tagId": "1", "type": "awct" }
Remarketing w Google Ads
Typ kodu
sp
Parametry
Klucz | Typ | Uwagi |
---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
|
customParamsFormat |
template |
Jedna z tych możliwości: DATA_LAYER , USER_SPECIFIED |
googleScreenName |
template |
Opcjonalnie: |
dataLayerVariable |
template |
W przypadku usługi customParamsFormat=DATA_LAYER ; powinien odnosić się do danych
zmiennej warstwy. |
googleCustomParams |
list |
Lista map, każda z pojedynczym wpisem [key , value ].
Dotyczy urządzenia customParamsFormat=USER_SPECIFIED . |
googleCustomParams[].key |
template |
|
googleCustomParams[].value |
template |
Przykład
Gdzie customParamsFormat=USER_SPECIFIED
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Google Ads Remarketing", "parameter": [ { "key": "conversionId", "type": "template", "value": "cvid" }, { "key": "conversionLabel", "type": "template", "value": "cvl" }, { "key": "customParamsFormat", "type": "template", "value": "USER_SPECIFIED" }, { "key": "customParams", "list": [ { "map": [ { "key": "key", "type": "template", "value": "cpk1" }, { "key": "value", "type": "template", "value": "cpv1" } ], "type": "map" } ], "type": "list" } ], "tagId": "2", "type": "sp" }
Gdzie customParamsFormat=DATA_LAYER
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Google Ads Remarketing DataLayer", "parameter": [ { "key": "conversionId", "type": "template", "value": "cvid" }, { "key": "conversionLabel", "type": "template", "value": "cvl" }, { "key": "customParamsFormat", "type": "template", "value": "DATA_LAYER" }, { "key": "dataLayerVariable", "type": "template", "value": "{{dlv}}" } ], "tagId": "3", "type": "sp" }
Floodlight Licznik
Typ kodu
flc
Parametry
Klucz | Typ | Uwagi |
---|---|---|
ordinalType |
template |
Jedna z tych kategorii: STANDARD , UNIQUE , SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
customVariable |
list |
Pary: [key , value ] |
userVariable |
template |
Zmienna u= tagu. |
transactionVariable |
template |
Zmienna tran= tagu. |
sessionId |
template |
Określ, czy ordinalType to SESSION . |
useImageTag |
boolean |
|
unrepeatable |
boolean |
Opcjonalnie: |
Przykład
Gdzie ordinalType=STANDARD
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Counter", "parameter": [ { "key": "ordinalType", "type": "template", "value": "STANDARD" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "list": [ { "map": [ { "key": "key", "type": "template", "value": "u3" }, { "key": "value", "type": "template", "value": "bar" } ], "type": "map" }, { "map": [ { "key": "key", "type": "template", "value": "u1" }, { "key": "value", "type": "template", "value": "foo" } ], "type": "map" } ], "type": "list" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "4", "type": "flc" }
Gdzie ordinalType=SESSION
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Counter Per Session", "parameter": [ { "key": "ordinalType", "type": "template", "value": "SESSION" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "sessionId", "type": "template", "value": "session-id" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "type": "list" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "5", "type": "flc" }
Floodlight Dział sprzedaży
Typ kodu
fls
Parametry
Klucz | Typ | Uwagi |
---|---|---|
countingMethod |
template |
Jeden z TRANSACTIONS , ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
Określ, czy countingMethod to ITEM_SOLD |
customVariable |
map |
Listę map, z których każda zawiera
Para: [key , value ].
Klucze elementu mapowania to u1 na u20 ; typ elementu mapy to
szablon. |
userVariable |
template |
Zmienna u= tagu. |
transactionVariable |
template |
Zmienna tran= tagu. |
quantity |
template |
Określ, czy countingMethod to ITEM_SOLD . |
useImageTag |
boolean |
|
unrepeatable |
boolean |
Opcjonalnie: |
Przykład
Gdzie countingMethod=TRANSACTIONS
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Sales", "parameter": [ { "key": "countingMethod", "type": "template", "value": "TRANSACTIONS" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "revenue", "type": "template", "value": "{{revenue}}" }, { "key": "orderId", "type": "template", "value": "oid" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "map": [ { "key": "u1", "type": "template", "value": "jio" } ], "type": "map" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "6", "type": "fls" }
Gdzie countingMethod=ITEM_SOLD
:
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Floodlight Sales Item Sold", "parameter": [ { "key": "countingMethod", "type": "template", "value": "ITEM_SOLD" }, { "key": "advertiserId", "type": "template", "value": "42" }, { "key": "groupTag", "type": "template", "value": "gts" }, { "key": "activityTag", "type": "template", "value": "ats" }, { "key": "quantity", "type": "template", "value": "1" }, { "key": "revenue", "type": "template", "value": "{{revenue}}" }, { "key": "orderId", "type": "template", "value": "oid" }, { "key": "useImageTag", "type": "boolean", "value": "false" }, { "key": "customVariable", "map": [ { "key": "u1", "type": "template", "value": "ji" } ], "type": "map" }, { "key": "userVariable", "type": "template", "value": "u" }, { "key": "transactionVariable", "type": "template", "value": "tran" } ], "tagId": "7", "type": "fls" }
Wywołanie funkcji
Typ kodu
_fc
Parametry
Klucz | Typ | Uwagi |
---|---|---|
functionName |
template |
|
functionArgument |
map |
Listę map, z których każda zawiera
Para: [key , value ]. |
Przykład
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Function Call", "parameter": [ { "key": "functionName", "type": "template", "value": "fn" }, { "key": "functionArgument", "map": [ { "key": "argkey1", "type": "template", "value": "argval1" } ], "type": "map" } ], "tagId": "8", "type": "_fc" }
Universal Analytics
Typ kodu
ua
Parametry
Klucz | Typ | Uwagi |
---|---|---|
trackingId |
template |
|
type |
template |
Jedna z tych możliwości: TRACK_APPVIEW , TRACK_EVENT ,
TRACK_SOCIAL , TRACK_TIMING ,
TRACK_EXCEPTION . |
contentGroup |
list |
Każdy parametr na liście jest mapą. każdy parametr mapy powinien mieć dwa
parametrów podrzędnych: jeden z kluczem index , a drugi z kluczem
group |
dimension |
list |
Każdy parametr na liście jest mapą. każdy parametr mapy powinien mieć dwa
parametrów podrzędnych: jeden z kluczem index , a drugi z kluczem
dimension |
metric |
list |
Każdy parametr na liście jest mapą. każdy parametr mapy powinien mieć dwa
parametrów podrzędnych: jeden z kluczem index , a drugi z kluczem
metric |
fieldsToSet |
list |
Opcjonalnie: Każdy parametr na liście jest mapą. każdy parametr mapy powinien mieć dwa
1 z kluczem fieldName , a drugi z kluczem value .
następujące pola są teraz dostępne tylko za pomocą pólToSet: anonymizeIp, sessionControl, appName,
appVersion, screenName (dawniej contentDescription), sampleRate. |
nonInteraction |
boolean lub template |
trackType=TRACK_EVENT |
eventCategory |
template |
trackType=TRACK_EVENT |
eventAction |
template |
trackType=TRACK_EVENT |
eventLabel |
template |
trackType=TRACK_EVENT |
eventValue |
template |
trackType=TRACK_EVENT |
socialNetwork |
template |
trackType=TRACK_SOCIAL |
socialAction |
template |
trackType=TRACK_SOCIAL |
socialActionTarget |
template |
trackType=TRACK_SOCIAL |
timingVar |
template |
trackType=TRACK_TIMING |
timingCategory |
template |
trackType=TRACK_TIMING |
timingLabel |
template |
trackType=TRACK_TIMING |
timingValue |
template |
trackType=TRACK_TIMING |
exceptionDescription |
template |
trackType=TRACK_EXCEPTION |
exceptionFatal |
boolean lub template |
Dotyczy urządzenia eventType=TRACK_EXCEPTION . Jeśli typ to
template , wartość powinna odwoływać się do makra, które
zwraca wartość boolean . |
Przykład
Gdzie trackType=TRACK_APPVIEW
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics App View", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_APPVIEW" }, { "key": "contentGroup", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "group", "type": "template", "value": "cg0" } ], "type": "map" } ], "type": "list" }, { "key": "dimension", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "dimension", "type": "template", "value": "dim0" } ], "type": "map" } ], "type": "list" }, { "key": "metric", "list": [ { "map": [ { "key": "index", "type": "template", "value": "0" }, { "key": "metric", "type": "template", "value": "cm0" } ], "type": "map" } ], "type": "list" }, { "key": "fieldsToSet", "list": [ { "map": [ { "key": "fieldName", "type": "template", "value": "fn0" }, { "key": "value", "type": "template", "value": "fv0" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "anonymizeIp" }, { "type": "template", "key": "value", "value": "true" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "appName" }, { "type": "template", "key": "value", "value": "myApp" } ], "type": "map" }, { "map": [ { "type": "template", "key": "fieldName", "value": "sessionControl" }, { "type": "template", "key": "value", "value": "mySessionControl" } ], "type": "map" } ], "type": "list" } ], "tagId": "9", "type": "ua" }
Gdzie trackType=TRACK_EVENT
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Event", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_EVENT" }, { "key": "nonInteraction", "type": "boolean", "value": "true" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "eventCategory", "type": "template", "value": "cat" }, { "key": "eventAction", "type": "template", "value": "act" }, { "key": "eventLabel", "type": "template", "value": "label" }, { "key": "eventValue", "type": "template", "value": "value" } ], "tagId": "10", "type": "ua" }
Gdzie trackType=TRACK_SOCIAL
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Social", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_SOCIAL" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "socialNetwork", "type": "template", "value": "network" }, { "key": "socialAction", "type": "template", "value": "action" }, { "key": "socialActionTarget", "type": "template", "value": "action-target" } ], "tagId": "11", "type": "ua" }
Gdzie trackType=TRACK_TIMING
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Timing", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_TIMING" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "timingVar", "type": "template", "value": "var" }, { "key": "timingCategory", "type": "template", "value": "cat" }, { "key": "timingLabel", "type": "template", "value": "label" }, { "key": "timingValue", "type": "template", "value": "value" } ], "tagId": "12", "type": "ua" }
Gdzie trackType=TRACK_EXCEPTION
:
{ "accountId": "103020", "containerId": "666282", "liveOnly": false, "name": "Universal Analytics Exception", "parameter": [ { "key": "trackingId", "type": "template", "value": "UA-123-1" }, { "key": "trackType", "type": "template", "value": "TRACK_EXCEPTION" }, { "key": "contentGroup", "type": "list" }, { "key": "dimension", "type": "list" }, { "key": "metric", "type": "list" }, { "key": "fieldsToSet", "type": "list" }, { "key": "exceptionDescription", "type": "template", "value": "description" }, { "key": "exceptionFatal", "type": "boolean", "value": "true" } ], "tagId": "13", "type": "ua" }
Niestandardowy tag graficzny
Typ kodu
img
Parametry
Klucz | Typ | Uwagi |
---|---|---|
useCacheBuster |
boolean |
Makra są niedozwolone. |
url |
template |
|
cacheBusterQueryParam |
template |
Przykład
{ "accountId": "103020", "containerId": "666282", "firingRuleId": [ "1" ], "liveOnly": false, "name": "Custom Image Tag", "parameter": [ { "key": "useCacheBuster", "type": "boolean", "value": "true" }, { "key": "url", "type": "template", "value": "http://www.example.com" }, { "key": "cacheBusterQueryParam", "type": "template", "value": "gtmcb" } ], "tagId": "14", "type": "img" }