本文件介紹可針對 Google 代碼設定的參數 管理工具代碼。
簡介
每個 Google 代碼管理工具代碼
type 程式碼，用於識別代碼。
此外，大多數的代碼都有參數 (key、type
一組) 可以設定為「參數物件」的一部分建立或封鎖
更新代碼進一步瞭解如何使用參數設定這些參數
物件請參閱參數
參考資料。
網站代碼
自訂 HTML 代碼
輸入代碼
html
參數
| 鍵 | 類型 |
|---|---|
html |
template |
convertJsValuesToExpressions |
boolean |
usePostscribe |
boolean |
範例
{
"liveOnly": false,
"name": "Sample Custom HTML",
"parameter": [
{
"key": "html",
"type": "template",
"value": "<script>alert('hello world')</script>"
},
{
"key": "convertJsValuesToExpressions",
"type": "boolean",
"value": "true"
},
{
"key": "usePostscribe",
"type": "boolean",
"value": "false"
}
],
"type": "html"
}
自訂圖片代碼
輸入代碼
img
參數
| 鍵 | 類型 |
|---|---|
useCacheBuster |
boolean |
url |
template |
cacheBusterQueryParam |
template |
範例
{
"liveOnly": false,
"name": "Sample Custom Image Tag",
"parameter": [
{
"key": "useCacheBuster",
"type": "boolean",
"value": "true"
},
{
"key": "url",
"type": "template",
"value": "//{{a}}"
},
{
"key": "cacheBusterQueryParam",
"type": "template",
"value": "gtmcb"
}
],
"type": "img"
}
事件監聽器
連結點擊監聽器
輸入代碼
lcl
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
checkValidation |
boolean |
|
waitForTags |
boolean |
|
waitForTagsTimeout |
template |
毫秒數。 指定 waitForTags=true 的時機。
|
範例
{
"name": "Sample Link Click Listener",
"liveOnly": false,
"parameter": [
{
"type": "boolean",
"key": "waitForTags",
"value": "true"
},
{
"type": "boolean",
"key": "checkValidation",
"value": "true"
},
{
"type": "template",
"key": "waitForTagsTimeout",
"value": "2000"
}
],
"type": "lcl",
}
表單提交監聽器
輸入代碼
fsl
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
waitForTags |
boolean |
|
checkValidation |
boolean |
|
waitForTagsTimeout |
template |
毫秒數。 指定何時 waitForTags=true。 |
範例
{
"liveOnly": false,
"name": "Sample Form Submit Listener",
"parameter": [
{
"key": "waitForTags",
"type": "boolean",
"value": "false"
},
{
"key": "checkValidation",
"type": "boolean",
"value": "false"
}
],
"type": "fsl"
}
點擊接聽器
輸入代碼
cl
參數
不適用
範例
{
"liveOnly": false,
"name": "Sample Click Listener",
"type": "cl"
}
計時器監聽器
輸入代碼
tl
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
eventName |
template |
|
interval |
template |
毫秒數 |
limit |
template |
觸發次數上限 |
範例
{
"liveOnly": false,
"name": "Sample Timer Listener",
"parameter": [
{
"key": "eventName",
"type": "template",
"value": "gtm.timer"
},
{
"key": "interval",
"type": "template",
"value": "{{a}}"
},
{
"key": "limit",
"type": "template",
"value": "5"
}
],
"type": "tl"
}
JavaScript 錯誤監聽器
輸入代碼
jel
參數
不適用
範例
{
"liveOnly": false,
"name": "Sample JavaScript Error Listener",
"type": "jel"
}
記錄監聽器
輸入代碼
hl
參數
不適用
範例
{
"liveOnly": false,
"name": "Sample History Listener",
"type": "hl"
}
多媒體廣告追蹤
Floodlight 議價
輸入代碼
flc
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
ordinalType |
template |
下列其中之一：STANDARD、UNIQUE 和 SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
useImageTag |
boolean |
|
customVariable |
list |
配對 [key，value] |
userVariable |
template |
代碼的 u= 變數。 |
transactionVariable |
template |
代碼的 tran= 變數。 |
sessionId |
template |
指定 ordinalType 是否為 SESSION。 |
範例
{
"liveOnly": false,
"name": "Sample Floodlight Counter",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "STANDARD"
},
{
"key": "advertiserId",
"type": "template",
"value": "{{a}}"
},
{
"key": "groupTag",
"type": "template",
"value": "{{b}}"
},
{
"key": "activityTag",
"type": "template",
"value": "{{c}}"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"type": "list"
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "u2"
},
{
"type": "template",
"key": "value",
"value": "u2_custom_var"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "u1"
},
{
"type": "template",
"key": "value",
"value": "u1_custom_var"
}
]
},
{
"key": "userVariable",
"type": "template",
"value": ""
},
{
"key": "transactionVariable",
"type": "template",
"value": ""
},
{
"type": "template",
"key": "sessionId",
"value": "MySessionId"
}
],
"type": "flc"
}
Floodlight 銷售
輸入代碼
fls
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
countingMethod |
template |
下列其中之一：TRANSACTIONS；ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
|
useImageTag |
boolean |
|
customVariable |
map |
地圖清單，每個清單都包含一個
「key，value」配對。 |
userVariable |
template |
代碼的 u= 變數。 |
transactionVariable |
template |
代碼的 tran= 變數。 |
quantity |
template |
指定 countingMethod 是否為 ITEM_SOLD |
範例
{
"name": "Sample Floodlight Sales Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "countingMethod",
"value": "TRANSACTIONS"
},
{
"type": "template",
"key": "advertiserId",
"value": "{{a}}"
},
{
"type": "template",
"key": "groupTag",
"value": "{{b}}"
},
{
"type": "template",
"key": "activityTag",
"value": "{{c}}"
},
{
"type": "template",
"key": "revenue",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "{{b}}"
},
{
"type": "boolean",
"key": "useImageTag",
"value": "false"
},
{
"type": "map",
"key": "customVariable",
"map": [
{
"type": "template",
"key": "u2",
"value": "u2_custom_var"
},
{
"type": "template",
"key": "u1",
"value": "u1_custom_var"
}
]
},
{
"type": "template",
"key": "userVariable",
"value": "u_var"
},
{
"type": "template",
"key": "transactionVariable",
"value": "tran_var"
}
],
"type": "fls"
}
Mediaplex - IFRAME MCT 標記
輸入代碼
mpm
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
placementId |
template |
|
roiName |
template |
|
pageName |
template |
|
uniqueUserId |
template |
選填。 |
範例
{
"name": "Sample Mediaplex IFRAME MCT Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "placementId",
"value": "{{a}}"
},
{
"type": "template",
"key": "roiName",
"value": "1"
},
{
"type": "template",
"key": "pageName",
"value": "{{a}}"
}
],
"type": "mpm"
}
Mediaplex - 標準 IMG 投資報酬率代碼
輸入代碼
mpr
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
placementId |
template |
|
roiName |
template |
|
uniqueUserId |
template |
選填。 |
範例
{
"name": "Sample Mediaplex Standard IMG ROI Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "placementId",
"value": "{{a}}"
},
{
"type": "template",
"key": "roiName",
"value": "1"
},
{
"type": "template",
"key": "uniqueUserId",
"value": "MyUniqueId"
}
],
"type": "mpr"
}
啟用轉換追蹤
輸入代碼
tc
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
customerId |
template |
資料合約編號 |
orderId |
template |
選填。 |
orderValue |
template |
選填。 |
optOut |
template |
選填。 |
範例
{
"name": "Sample Turn Conversion Tracking",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "MyOrderId"
},
{
"type": "template",
"key": "orderValue",
"value": "MyOrderValue"
},
{
"type": "template",
"key": "optOut",
"value": "MyOptOut"
}
],
"type": "tc"
}
再行銷
AdRoll 智慧型像素
輸入代碼
asp
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
customerId |
template |
adroll_adv_id |
pixelId |
template |
adroll_pix_id |
conversionValueInDollars |
template |
選填。 |
customData |
map |
選用設定。地圖清單，每個清單都有一個 [key、
value] 配對。 |
segmentName |
template |
選填。 |
範例
{
"name": "Sample AdRoll Smart Pixel",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "pixelId",
"value": "{{a}}"
},
{
"type": "template",
"key": "conversionValueInDollars",
"value": "conversionValue"
},
{
"type": "map",
"key": "customData",
"map": [
{
"type": "template",
"key": "key2",
"value": "World"
},
{
"type": "template",
"key": "key1",
"value": "Hello"
}
]
},
{
"type": "template",
"key": "segmentName",
"value": "SegmentName"
}
],
"type": "asp"
}
Google Ads 再行銷
輸入代碼
sp
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
選填。 |
customParamsFormat |
template |
下列其中之一：DATA_LAYER；USER_SPECIFIED |
dataLayerVariable |
template |
customParamsFormat = DATA_LAYER 的登入憑證 |
googleCustomParams |
list |
customParamsFormat = USER_SPECIFIED 的登入憑證 |
googleScreenName |
template |
選填。 |
範例
其中 customParamFormat = DATA_LAYER：
{
"name": "Sample Google Ads Remarketing",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "googleConversionId",
"value": "{{c}}"
},
{
"type": "template",
"key": "googleConversionLabel",
"value": "MyLabel"
},
{
"type": "template",
"key": "customParamsFormat",
"value": "DATA_LAYER"
},
{
"type": "template",
"key": "dataLayerVariable",
"value": "{{e}}"
}
],
"type": "sp"
}
其中 customParamFormat = USER_SPECIFIED：
{
"name": "Sample Google Ads Remarketing",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "googleConversionId",
"value": "{{c}}"
},
{
"type": "template",
"key": "googleConversionLabel",
"value": "MyLabel"
},
{
"type": "template",
"key": "customParamsFormat",
"value": "USER_SPECIFIED"
},
{
"type": "list",
"key": "googleCustomParams",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "key2"
},
{
"type": "template",
"key": "value",
"value": "World"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "key",
"value": "key1"
},
{
"type": "template",
"key": "value",
"value": "Hello"
}
]
}
]
}
],
"type": "sp"
}
收集資料
輸入代碼
tdc
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
customerId |
template |
|
categoryId |
template |
選填。 |
keyword |
template |
選填。 |
dataProviderId |
template |
選填。 |
optOut |
template |
選填。 |
範例
{
"name": "Sample Turn Data Collection Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "customerId",
"value": "{{a}}"
},
{
"type": "template",
"key": "categoryId",
"value": "myCategoryId"
},
{
"type": "template",
"key": "keyword",
"value": "myKeyword"
},
{
"type": "template",
"key": "dataProviderId",
"value": "myDataProviderId"
},
{
"type": "template",
"key": "optOut",
"value": "myOptOut"
}
],
"type": "tdc"
}
搜尋
Google Ads 轉換追蹤
查看「行動裝置」下方的「Google Ads 轉換追蹤」 標記
Marin Software
輸入代碼
ms
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
type |
template |
下列其中之一：TRACK_PAGEVIEW；TRACK_TRANSACTION |
clientId |
template |
|
anonymizeIp |
boolean |
選填。 |
conversionType |
template |
適用於 type = TRACK_TRANSACTION。 |
useDataLayer |
boolean |
type = TRACK_TRANSACTION 的登入憑證 |
orderId |
template |
useDataLayer = false 的登入憑證 |
product |
template |
useDataLayer = false 的登入憑證 |
price |
template |
useDataLayer = false 的登入憑證 |
category |
template |
useDataLayer = false 的登入憑證 |
quantity |
template |
useDataLayer = false 的登入憑證 |
currencyCode |
template |
useDataLayer = false 的登入憑證 |
範例
其中 type=TRACK_PAGEVIEW：
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_PAGEVIEW"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
}
],
"type": "ms"
}
其中 type = TRACK_TRANSACTION 和 useDataLayer =
true：
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "template",
"key": "conversionType",
"value": "myConversionType"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
},
{
"type": "boolean",
"key": "useDataLayer",
"value": "true"
}
],
"type": "ms"
}
其中 type = TRACK_TRANSACTION 和 useDataLayer =
false：
{
"name": "Sample Marin Software Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "type",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "clientId",
"value": "Client ID"
},
{
"type": "template",
"key": "conversionType",
"value": "myConversionType"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "false"
},
{
"type": "template",
"key": "orderId",
"value": "myOrderId"
},
{
"type": "template",
"key": "product",
"value": "myProduct"
},
{
"type": "template",
"key": "price",
"value": "myPrice"
},
{
"type": "template",
"key": "category",
"value": "myCategory"
},
{
"type": "template",
"key": "quantity",
"value": "myQuantity"
},
{
"type": "template",
"key": "currencyCode",
"value": "myCurrencyCode"
},
{
"type": "boolean",
"key": "useDataLayer",
"value": "false"
}
],
"type": "ms"
}
目標對象
AdAdvisor
輸入代碼
_ta
參數
| 鍵 | 類型 |
|---|---|
subscriberId |
template |
範例
{
"name": "Sample AdAdvisor Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "subscriberId",
"value": "{{a}}"
}
],
"type": "_ta",
}
Bizo 深入分析
輸入代碼
bzi
參數
範例
Dstillery 通用 Pixel
輸入代碼
m6d
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
id |
template |
|
title |
template |
選填。 |
domain |
template |
選填。 |
company |
template |
選填。 |
location |
template |
選填。 |
employeeRange |
template |
選填。 |
standardIndustrialClassification |
template |
選填。 |
email |
template |
選填。 |
| 鍵 | 類型 | 附註 |
|---|---|---|
pixelId |
template |
|
pixelCheckValue |
template |
|
orderId |
template |
選填。 |
revenue |
template |
選填。 |
namespaceId |
template |
|
namespaceCheckValue |
template |
|
namespaceCode |
template |
範例
{
"name": "Sample Dstillery Pixel Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "pixelId",
"value": "{{a}}"
},
{
"type": "template",
"key": "pixelCheckValue",
"value": "{{a}}"
},
{
"type": "template",
"key": "orderId",
"value": "myOrderId"
},
{
"type": "template",
"key": "revenue",
"value": "myRevenue"
},
{
"type": "template",
"key": "namespaceId",
"value": "{{a}}"
},
{
"type": "template",
"key": "namespaceCheckValue",
"value": "{{a}}"
},
{
"type": "template",
"key": "namespaceCode",
"value": "{{a}}"
}
],
"type": "m6d"
}
VisualDNA 轉換代碼
輸入代碼
vdc
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
apiAccountKey |
template |
|
conversionId |
template |
|
identitySyncPlatformCode |
template |
選填。 |
範例
{
"name": "Sample Visual DNA Conversion Tag",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "apiAccountKey",
"value": "{{a}}"
},
{
"type": "template",
"key": "conversionId",
"value": "{{a}}"
},
{
"type": "template",
"key": "identitySyncPlatformCode",
"value": "mySyncPlatformCode"
}
],
"type": "vdc"
}
數據分析
通用 Analytics
輸入代碼
ua
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
trackingId |
template |
|
type |
template |
只能設定為TRACK_PAGEVIEW、TRACK_EVENT
TRACK_TRANSACTION、TRACK_SOCIAL、
TRACK_TIMING、DECORATE_LINK、
DECORATE_FORM。 |
contentGroup |
list |
選用設定。地圖清單，每個清單都有 index 鍵和
group 鍵。 |
dimension |
list |
選用設定。地圖清單，每個清單都有 index 鍵和
dimension 鍵。 |
metric |
list |
選用設定。地圖清單，每個清單都有 index 鍵和
metric 鍵。 |
functionName |
template |
選填。 |
fieldsToSet |
map |
選用設定。清單中的每個參數都是一張地圖；每個地圖參數都應該要有
子參數：一個包含 fieldName 鍵，另一個包含 value 鍵。
目前只能透過 fieldsToSet 存取以下欄位：inonymizeIp、sessionControl、參照網址
網頁、標題 (原名為 documentTitle)、cookieName、cookieDomain、sampleRate、cookieExpiration
(先前稱為 CookieExpiration)、cookiePath、ForceSSL (原名 forceSsl)、allowLinker。
|
doubleClick |
boolean |
選填。 |
trackerName |
template |
選用設定。trackerName 可指定於
setTrackerName == true。 |
useDebugVersion |
boolean |
選填。 |
autoLinkDomains |
template |
選用設定。這個欄位可以為
TRACK_PAGEVIEW。 |
linkId |
template |
選用設定。啟用加強連結歸因。 |
decorateFormsAutoLink |
boolean |
選用設定。這個欄位可以為
TRACK_PAGEVIEW。 |
setTrackerName |
boolean |
選填。 |
useHashAutoLink |
boolean |
選填。 |
enableEcommerce |
boolean |
選填。 |
useEcommerceDataLayer |
boolean |
選用設定。只有在
eventType=TRACK_EVENT 和/或 TRACK_PAGEVIEW。 |
ecommerceMacroData |
template |
選用設定。只有在
eventType=TRACK_EVENT 和/或 TRACK_PAGEVIEW 和
當 useEcommerceDataLayer=false 時。 |
eventCategory |
template |
eventType=TRACK_EVENT 的登入憑證 |
eventAction |
template |
eventType=TRACK_EVENT 的登入憑證 |
eventLabel |
template |
eventType=TRACK_EVENT 的登入憑證 |
eventValue |
template |
eventType=TRACK_EVENT 的登入憑證 |
nonInteraction |
template |
eventType=TRACK_EVENT 的登入憑證 |
socialNetwork |
template |
eventType=TRACK_SOCIAL 的登入憑證 |
socialAction |
template |
eventType=TRACK_SOCIAL 的登入憑證 |
socialActionTarget |
template |
eventType=TRACK_SOCIAL 的登入憑證 |
timingVar |
template |
eventType=TRACK_TIMING 的登入憑證 |
timingCategory |
template |
eventType=TRACK_TIMING 的登入憑證 |
timingLabel |
template |
eventType=TRACK_TIMING 的登入憑證 |
timingValue |
template |
eventType=TRACK_TIMING 的登入憑證 |
useHashDecorateLink |
boolean |
eventType=DECORATE_LINK 的登入憑證 |
useHashDecorateForm |
boolean |
eventType=DECORATE_FORM 的登入憑證 |
範例
其中 trackType=TRACK_PAGEVIEW：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_PAGEVIEW"
},
{
"type": "list",
"key": "contentGroup",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "group",
"value": "myContentGroup"
}
]
}
]
},
{
"type": "list",
"key": "dimension",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "dimension",
"value": "myCustomDimension"
}
]
}
]
},
{
"type": "list",
"key": "metric",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "metric",
"value": "myCustomMetric"
}
]
}
]
},
{
"type": "list",
"key": "fieldsToSet",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "myFieldName"
},
{
"type": "template",
"key": "value",
"value": "myFieldValue"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "anonymizeIp"
},
{
"type": "template",
"key": "value",
"value": "true"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "allowLinker"
},
{
"type": "template",
"key": "value",
"value": "true"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sessionControl"
},
{
"type": "template",
"key": "value",
"value": "mySessionControl"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "referrer"
},
{
"type": "template",
"key": "value",
"value": "myDocReferrer"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "page"
},
{
"type": "template",
"key": "value",
"value": "myDocPath"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "title"
},
{
"type": "template",
"key": "value",
"value": "myDocTitle"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sampleRate"
},
{
"type": "template",
"key": "value",
"value": "mySampleRate"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieName"
},
{
"type": "template",
"key": "value",
"value": "myCookieName"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieDomain"
},
{
"type": "template",
"key": "value",
"value": "myCookieDomain"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookiePath"
},
{
"type": "template",
"key": "value",
"value": "myCookiePath"
}
]
},
{
"type": "map",
"map": [
{
"type": "template",
"key": "fieldName",
"value": "cookieExpires"
},
{
"type": "template",
"key": "value",
"value": "myCookieExpirationInSeconds"
}
]
}
]
},
{
"type": "template",
"key": "trackerName",
"value": "myCustomTrackerName"
},
{
"type": "boolean",
"key": "useDebugVersion",
"value": "false"
},
{
"type": "template",
"key": "autoLinkDomains",
"value": "myAutoLinkDomain"
},
{
"type": "boolean",
"key": "linkId",
"value": "false"
},
{
"type": "boolean",
"key": "decorateFormsAutoLink",
"value": "false"
},
{
"type": "boolean",
"key": "setTrackerName",
"value": "true"
},
{
"type": "boolean",
"key": "useHashAutoLink",
"value": "false"
},
{
"type": "boolean",
"key": "enableEcommerce",
"value": "false"
}
],
"type": "ua"
}
其中 trackType=TRACK_EVENT：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "template",
"key": "eventCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "eventAction",
"value": "myAction"
},
{
"type": "template",
"key": "eventLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "eventValue",
"value": "myValue"
},
"type": "ua"
}
其中 trackType=TRACK_TRANSACTION：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TRANSACTION"
}
],
"type": "ua"
}
其中 trackType=TRACK_SOCIAL：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_SOCIAL"
},
{
"type": "template",
"key": "socialNetwork",
"value": "myNetwork"
},
{
"type": "template",
"key": "socialAction",
"value": "myAction"
},
{
"type": "template",
"key": "socialActionTarget",
"value": "myActionTarget"
}
],
"type": "ua"
}
其中 trackType=TRACK_TIMING：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TIMING"
},
{
"type": "template",
"key": "timingVar",
"value": "myVar"
},
{
"type": "template",
"key": "timingCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "timingLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "timingValue",
"value": "myValue"
}
],
"type": "ua"
}
其中 trackType=DECORATE_LINK：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateLink",
"value": "false"
}
],
"type": "ua"
}
其中 trackType=DECORATE_FORM：
{
"name": "Sample Universal Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "trackingId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_FORM"
},
{
"type": "boolean",
"key": "useHashDecorateForm",
"value": "false"
}
],
"type": "ua"
}
傳統版 Google Analytics
輸入代碼
ga
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
webPropertyId |
template |
|
type |
template |
只能設定為TRACK_PAGEVIEW、TRACK_EVENT
LINK |
siteSpeedSampleRate |
template |
應得出百分比數值 (0..100)。 |
cookiePath |
template |
|
page |
template |
|
domainName |
template |
|
allowLinker |
boolean |
|
sampleRate |
integer |
範圍從 0 到 100 |
campaignCookieTimeout |
template |
應評估為以數值表示逾時的數值： 毫秒。 |
allowAnchor |
boolean |
|
sessionCookieTimeout |
template |
應評估為以數值表示逾時的數值： 毫秒。 |
doubleClick |
boolean |
|
hitCallback |
template |
|
ignoredRef |
list |
要忽略的參照網址清單。 |
ignoredRef[].value |
template |
參照網址 |
customVar |
list |
地圖清單。每個自訂變數一個對應。 |
customVar[].slot |
integer |
|
customVar[].name |
template |
|
customVar[].value |
template |
|
customVar[].scope |
integer |
1命中範圍，2適用於工作階段範圍
3 代表使用者範圍。 |
organic |
list |
|
organic[].searchEngine |
template |
|
organic[].queryParamName |
template |
|
organic[].prepend |
boolean |
|
ignoredOrganic |
list |
要忽略的關鍵字清單。 |
ignoredOrganic[].value |
template |
要忽略的關鍵字。 |
title |
template |
|
campaignSourceOverride |
template |
|
campaignMediumOverride |
template |
|
campaignTermOverride |
template |
|
campaignContentOverride |
template |
|
campaignNameOverride |
template |
|
anonymizeIp |
boolean |
|
linkId |
boolean |
選用設定。啟用加強連結歸因。 |
contentGroup |
list |
地圖清單。 |
contentGroup[].index |
template |
必須計算為整數。 |
contentGroup[].group |
template |
群組名稱。 |
campContentKey |
template |
|
campMediumKey |
template |
|
campNameKey |
template |
|
campNoKey |
template |
|
campSourceKey |
template |
|
campTermKey |
template |
|
campaignTrack |
boolean |
|
clientInfo |
template |
|
detectFlash |
template |
|
detectTitle |
template |
|
localGifPath |
template |
|
sendHitstToGoogle |
template |
|
referrerOverride |
template |
|
visitorCookieTimeout |
template |
毫秒數。 |
trackerName |
template |
|
cookiePathCopy |
list |
Cookie 路徑清單。 |
cookiePathCopy[].value |
template |
Cookie 路徑。 |
useDebugVersion |
boolean |
|
forceSsl |
boolean |
|
setTrackerName |
boolean |
|
eventCategory |
template |
trackType=TRACK_EVENT 的登入憑證 |
eventAction |
template |
trackType=TRACK_EVENT 的登入憑證 |
eventLabel |
template |
trackType=TRACK_EVENT 的登入憑證 |
eventValue |
template |
trackType=TRACK_EVENT 的登入憑證 |
nonInteraction |
boolean |
trackType=TRACK_EVENT 的登入憑證 |
targetUrl |
template |
trackType=LINK 的登入憑證 |
useHashLink |
boolean |
trackType=LINK 的登入憑證 |
formObject |
template |
trackType=LINK_BY_POST 的登入憑證 |
useHashLinkByPost |
boolean |
trackType=LINK_BY_POST 的登入憑證 |
currencyCode |
template |
選用設定。trackType=TRACK_TRANSACTION 的登入憑證 |
socialUseDataLayer |
boolean |
選用設定。trackType=TRACK_SOCIAL 的登入憑證 |
socialNetwork |
template |
適用於 trackType=TRACK_SOCIAL和
socialUseDataLayer=false |
socialAction |
template |
適用於 trackType=TRACK_SOCIAL和
socialUseDataLayer=false
|
socialPagePath |
template |
選用設定。trackType=TRACK_SOCIAL 的登入憑證 |
socialTarget |
template |
適用於 trackType=TRACK_SOCIAL和
socialUseDataLayer=false |
timingCategory |
template |
trackType=TRACK_TIMING 的登入憑證 |
timingVariable |
template |
trackType=TRACK_TIMING 的登入憑證 |
timingTime |
template |
trackType=TRACK_TIMING 的登入憑證 |
timingLabel |
template |
trackType=TRACK_TIMING 的登入憑證 |
timingSampleRate |
template |
trackType=TRACK_TIMING 的登入憑證 |
useHashDecorateLink |
boolean |
trackType=DECORATE_LINK 的登入憑證 |
useHashDecorateForm |
boolean |
trackType=DECORATE_FORM 的登入憑證 |
範例
其中 trackType=TRACK_PAGEVIEW：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "siteSpeedSampleRate",
"value": "{{sampleRatePercent}}"
},
{
"type": "template",
"key": "cookiePath",
"value": "myCookiePath"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_PAGEVIEW"
},
{
"type": "template",
"key": "page",
"value": "myVirtualPagePath"
},
{
"type": "template",
"key": "domainName",
"value": "myDomainName"
},
{
"type": "boolean",
"key": "allowLinker",
"value": "true"
},
{
"type": "integer",
"key": "sampleRate",
"value": "10"
},
{
"type": "template",
"key": "campaignCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "boolean",
"key": "allowAnchor",
"value": "true"
},
{
"type": "template",
"key": "sessionCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "boolean",
"key": "doubleClick",
"value": "true"
},
{
"type": "list",
"key": "ignoredRef",
"list": [
{
"type": "template",
"value": "referrer1Ignore"
},
{
"type": "template",
"value": "referrer2Ignore"
}
]
},
{
"type": "list",
"key": "customVar",
"list": [
{
"type": "map",
"map": [
{
"type": "integer",
"key": "slot",
"value": "1"
},
{
"type": "template",
"key": "name",
"value": "myCustomVar"
},
{
"type": "template",
"key": "value",
"value": "myCustomVarValue"
},
{
"type": "integer",
"key": "scope",
"value": "3"
}
]
}
]
},
{
"type": "list",
"key": "organic",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "searchEngine",
"value": "myOrganicSearchEngine"
},
{
"type": "template",
"key": "queryParamName",
"value": "mySearchQueryParamName"
},
{
"type": "boolean",
"key": "prepend",
"value": "true"
}
]
}
]
},
{
"type": "list",
"key": "ignoredOrganic",
"list": [
{
"type": "template",
"value": "keyword1Ignore"
},
{
"type": "template",
"value": "keyword2Ignore"
}
]
},
{
"type": "template",
"key": "title",
"value": "myPageTitle"
},
{
"type": "template",
"key": "campaignSourceOverride",
"value": "mySourceOverride"
},
{
"type": "template",
"key": "campaignMediumOverride",
"value": "myMediumOverride"
},
{
"type": "template",
"key": "campaignTermOverride",
"value": "myTermOverride"
},
{
"type": "template",
"key": "campaignContentOverride",
"value": "myContentOverride"
},
{
"type": "template",
"key": "campaignNameOverride",
"value": "myNameOverride"
},
{
"type": "boolean",
"key": "anonymizeIp",
"value": "true"
},
{
"type": "boolean",
"key": "linkId",
"value": "false"
},
{
"type": "list",
"key": "contentGroup",
"list": [
{
"type": "map",
"map": [
{
"type": "template",
"key": "index",
"value": "1"
},
{
"type": "template",
"key": "group",
"value": "myContentGroup1"
}
]
}
]
},
{
"type": "template",
"key": "campContentKey",
"value": "myContentKey"
},
{
"type": "template",
"key": "campMediumKey",
"value": "myMediumKey"
},
{
"type": "template",
"key": "campNameKey",
"value": "myNameKey"
},
{
"type": "template",
"key": "campNoKey",
"value": "myNoOverrideKey"
},
{
"type": "template",
"key": "campSourceKey",
"value": "mySourceKey"
},
{
"type": "template",
"key": "campTermKey",
"value": "myTermKey"
},
{
"type": "boolean",
"key": "campaignTrack",
"value": "true"
},
{
"type": "boolean",
"key": "clientInfo",
"value": "true"
},
{
"type": "boolean",
"key": "detectFlash",
"value": "true"
},
{
"type": "boolean",
"key": "detectTitle",
"value": "true"
},
{
"type": "template",
"key": "localGifPath",
"value": "myLocalGIFPath"
},
{
"type": "boolean",
"key": "sendHitsToGoogle",
"value": "true"
},
{
"type": "template",
"key": "referrerOverride",
"value": "myReferrerOverride"
},
{
"type": "template",
"key": "visitorCookieTimeout",
"value": "{{timeoutInMilli}}"
},
{
"type": "template",
"key": "trackerName",
"value": "myTrackerName"
},
{
"type": "list",
"key": "cookiePathCopy",
"list": [
{
"type": "template",
"value": "/path/to/cookies1"
},
{
"type": "template",
"value": "/path/to/cookies2"
}
]
},
{
"type": "boolean",
"key": "useDebugVersion",
"value": "false"
},
{
"type": "boolean",
"key": "forceSsl",
"value": "false"
},
{
"type": "boolean",
"key": "setTrackerName",
"value": "true"
}
],
"type": "ga"
}
其中 trackType=TRACK_EVENT：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "template",
"key": "eventCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "eventAction",
"value": "myAction"
},
{
"type": "template",
"key": "eventLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "eventValue",
"value": "myValue"
},
{
"type": "boolean",
"key": "nonInteraction",
"value": "false"
}
],
"type": "ga"
}
其中 trackType=LINK：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "LINK"
},
{
"type": "template",
"key": "targetUrl",
"value": "TargetURL"
},
{
"type": "boolean",
"key": "useHashLink",
"value": "false"
}
],
"type": "ga"
}
其中 trackType=LINK_BY_POST：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "LINK_BY_POST"
},
{
"type": "template",
"key": "formObject",
"value": "{{a}}"
},
{
"type": "boolean",
"key": "useHashLinkByPost",
"value": "false"
}
],
"type": "ga"
}
其中 trackType=TRACK_TRANSACTION：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TRANSACTION"
},
{
"type": "template",
"key": "currencyCode",
"value": "{{a}}"
}
]
"type": "ga"
}
其中 trackType=TRACK_SOCIAL：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_SOCIAL"
},
{
"type": "template",
"key": "socialNetwork",
"value": "mySocialNetwork"
},
{
"type": "template",
"key": "socialAction",
"value": "mySocialAction"
},
{
"type": "template",
"key": "socialTarget",
"value": "myTarget"
},
{
"type": "template",
"key": "socialPagePath",
"value": "myPagePaht"
}
],
"type": "ga"
}
其中 trackType=TRACK_TIMING：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "TRACK_TIMING"
},
{
"type": "template",
"key": "timingCategory",
"value": "myCategory"
},
{
"type": "template",
"key": "timingVariable",
"value": "myVariable"
},
{
"type": "template",
"key": "timingTime",
"value": "myTime"
},
{
"type": "template",
"key": "timingLabel",
"value": "myLabel"
},
{
"type": "template",
"key": "timingSampleRate",
"value": "{{sampleRatePercent}}"
}
],
"type": "ga"
}
其中 trackType=DECORATE_LINK：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateLink",
"value": "false"
}
],
"type": "ga"
}
其中 trackType=DECORATE_FORM：
{
"name": "Sample Classic Google Analytics",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "webPropertyId",
"value": "UA-00000-123"
},
{
"type": "template",
"key": "trackType",
"value": "DECORATE_LINK"
},
{
"type": "boolean",
"key": "useHashDecorateForm",
"value": "false"
}
],
"type": "ga"
}
ClickTale 標準
輸入代碼
cts
參數
| 鍵 | 類型 |
|---|---|
projectId |
template |
sampleRate |
template |
partition |
template |
範例
{
"name": "Sample ClickTale Standard Tracking",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "projectId",
"value": "{{a}}"
},
{
"type": "template",
"key": "sampleRate",
"value": "{{a}}"
},
{
"type": "template",
"key": "partition",
"value": "{{a}}"
}
],
"type": "cts"
}
comScore 統一數位評估
輸入代碼
csm
參數
| 鍵 | 類型 |
|---|---|
clientId |
template |
範例
{
"name": "Sample comScore Unified Digital Measurement",
"liveOnly": false,
"parameter": [
{
"type": "template",
"key": "clientId",
"value": "{{a}}"
}
],
"type": "csm"
}
行動廣告代碼
Google Ads 轉換追蹤
輸入代碼
awct
參數
| 鍵 | 類型 |
|---|---|
googleConversionId |
template |
googleConversionLabel |
template |
googleConversionValue |
template |
範例
{
"liveOnly": false,
"name": "Google Ads Conversion Tracking",
"parameter": [
{
"key": "googleConversionId",
"type": "template",
"value": "{{a}}"
},
{
"key": "googleConversionLabel",
"type": "template",
"value": "{{a}}"
},
{
"key": "googleConversionValue",
"type": "template",
"value": "{{a}}"
}
],
"tagId": "1",
"type": "awct"
}
Google Ads 再行銷
輸入代碼
sp
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
googleConversionId |
template |
|
googleConversionLabel |
template |
|
customParamsFormat |
template |
下列其中一項：DATA_LAYER、USER_SPECIFIED |
googleScreenName |
template |
選填。 |
dataLayerVariable |
template |
適用於 customParamsFormat=DATA_LAYER；都應參照資料
資料層變數巨集 |
googleCustomParams |
list |
地圖清單，每個清單都有一個 [key、value] 項目。
適用於 customParamsFormat=USER_SPECIFIED。 |
googleCustomParams[].key |
template |
|
googleCustomParams[].value |
template |
範例
其中 customParamsFormat=USER_SPECIFIED：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Google Ads Remarketing",
"parameter": [
{
"key": "conversionId",
"type": "template",
"value": "cvid"
},
{
"key": "conversionLabel",
"type": "template",
"value": "cvl"
},
{
"key": "customParamsFormat",
"type": "template",
"value": "USER_SPECIFIED"
},
{
"key": "customParams",
"list": [
{
"map": [
{
"key": "key",
"type": "template",
"value": "cpk1"
},
{
"key": "value",
"type": "template",
"value": "cpv1"
}
],
"type": "map"
}
],
"type": "list"
}
],
"tagId": "2",
"type": "sp"
}
其中 customParamsFormat=DATA_LAYER：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Google Ads Remarketing DataLayer",
"parameter": [
{
"key": "conversionId",
"type": "template",
"value": "cvid"
},
{
"key": "conversionLabel",
"type": "template",
"value": "cvl"
},
{
"key": "customParamsFormat",
"type": "template",
"value": "DATA_LAYER"
},
{
"key": "dataLayerVariable",
"type": "template",
"value": "{{dlv}}"
}
],
"tagId": "3",
"type": "sp"
}
Floodlight 議價
輸入代碼
flc
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
ordinalType |
template |
下列其中之一：STANDARD、UNIQUE 和 SESSION
|
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
customVariable |
list |
配對 [key，value] |
userVariable |
template |
代碼的 u= 變數。 |
transactionVariable |
template |
代碼的 tran= 變數。 |
sessionId |
template |
指定 ordinalType 是否為 SESSION。 |
useImageTag |
boolean |
|
unrepeatable |
boolean |
選填。 |
範例
其中 ordinalType=STANDARD：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Counter",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "STANDARD"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"list": [
{
"map": [
{
"key": "key",
"type": "template",
"value": "u3"
},
{
"key": "value",
"type": "template",
"value": "bar"
}
],
"type": "map"
},
{
"map": [
{
"key": "key",
"type": "template",
"value": "u1"
},
{
"key": "value",
"type": "template",
"value": "foo"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "4",
"type": "flc"
}
其中 ordinalType=SESSION：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Counter Per Session",
"parameter": [
{
"key": "ordinalType",
"type": "template",
"value": "SESSION"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "sessionId",
"type": "template",
"value": "session-id"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"type": "list"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "5",
"type": "flc"
}
Floodlight 銷售
輸入代碼
fls
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
countingMethod |
template |
下列其中之一：TRANSACTIONS；ITEM_SOLD |
advertiserId |
template |
|
groupTag |
template |
|
activityTag |
template |
|
revenue |
template |
|
orderId |
template |
指定 countingMethod 是否為 ITEM_SOLD |
customVariable |
map |
地圖清單，每個清單都包含一個
「key，value」配對。
對應項目鍵包含 u1 到 u20；地圖項目類型為
範本。 |
userVariable |
template |
代碼的 u= 變數。 |
transactionVariable |
template |
代碼的 tran= 變數。 |
quantity |
template |
指定 countingMethod 是否為 ITEM_SOLD。 |
useImageTag |
boolean |
|
unrepeatable |
boolean |
選填。 |
範例
其中 countingMethod=TRANSACTIONS：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Sales",
"parameter": [
{
"key": "countingMethod",
"type": "template",
"value": "TRANSACTIONS"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "revenue",
"type": "template",
"value": "{{revenue}}"
},
{
"key": "orderId",
"type": "template",
"value": "oid"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"map": [
{
"key": "u1",
"type": "template",
"value": "jio"
}
],
"type": "map"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "6",
"type": "fls"
}
其中 countingMethod=ITEM_SOLD：
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Floodlight Sales Item Sold",
"parameter": [
{
"key": "countingMethod",
"type": "template",
"value": "ITEM_SOLD"
},
{
"key": "advertiserId",
"type": "template",
"value": "42"
},
{
"key": "groupTag",
"type": "template",
"value": "gts"
},
{
"key": "activityTag",
"type": "template",
"value": "ats"
},
{
"key": "quantity",
"type": "template",
"value": "1"
},
{
"key": "revenue",
"type": "template",
"value": "{{revenue}}"
},
{
"key": "orderId",
"type": "template",
"value": "oid"
},
{
"key": "useImageTag",
"type": "boolean",
"value": "false"
},
{
"key": "customVariable",
"map": [
{
"key": "u1",
"type": "template",
"value": "ji"
}
],
"type": "map"
},
{
"key": "userVariable",
"type": "template",
"value": "u"
},
{
"key": "transactionVariable",
"type": "template",
"value": "tran"
}
],
"tagId": "7",
"type": "fls"
}
函式呼叫
輸入代碼
_fc
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
functionName |
template |
|
functionArgument |
map |
地圖清單，每個清單都包含一個
「key，value」配對。 |
範例
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Function Call",
"parameter": [
{
"key": "functionName",
"type": "template",
"value": "fn"
},
{
"key": "functionArgument",
"map": [
{
"key": "argkey1",
"type": "template",
"value": "argval1"
}
],
"type": "map"
}
],
"tagId": "8",
"type": "_fc"
}
通用 Analytics
輸入代碼
ua
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
trackingId |
template |
|
type |
template |
只能設定為TRACK_APPVIEW、TRACK_EVENT
TRACK_SOCIAL、TRACK_TIMING、
TRACK_EXCEPTION。 |
contentGroup |
list |
清單中的每個參數都是一張地圖；每個地圖參數都應該要有
子參數：一個包含 index 鍵，另一個包含鍵
group。 |
dimension |
list |
清單中的每個參數都是一張地圖；每個地圖參數都應該要有
子參數：一個包含 index 鍵，另一個包含鍵
dimension。 |
metric |
list |
清單中的每個參數都是一張地圖；每個地圖參數都應該要有
子參數：一個包含 index 鍵，另一個包含鍵
metric。 |
fieldsToSet |
list |
選用設定。清單中的每個參數都是一張地圖；每個地圖參數都應該要有
子參數：一個包含 fieldName 鍵，另一個包含 value 鍵。
目前只能透過 fieldsToSet 存取以下欄位：inonymizeIp、sessionControl、appName、
appVersion、screenName (舊稱 contentDescription)、sampleRate。 |
nonInteraction |
boolean 或 template |
trackType=TRACK_EVENT 的登入憑證 |
eventCategory |
template |
trackType=TRACK_EVENT 的登入憑證 |
eventAction |
template |
trackType=TRACK_EVENT 的登入憑證 |
eventLabel |
template |
trackType=TRACK_EVENT 的登入憑證 |
eventValue |
template |
trackType=TRACK_EVENT 的登入憑證 |
socialNetwork |
template |
trackType=TRACK_SOCIAL 的登入憑證 |
socialAction |
template |
trackType=TRACK_SOCIAL 的登入憑證 |
socialActionTarget |
template |
trackType=TRACK_SOCIAL 的登入憑證 |
timingVar |
template |
trackType=TRACK_TIMING 的登入憑證 |
timingCategory |
template |
trackType=TRACK_TIMING 的登入憑證 |
timingLabel |
template |
trackType=TRACK_TIMING 的登入憑證 |
timingValue |
template |
trackType=TRACK_TIMING 的登入憑證 |
exceptionDescription |
template |
trackType=TRACK_EXCEPTION 的登入憑證 |
exceptionFatal |
boolean 或 template |
適用於 eventType=TRACK_EXCEPTION。如果類型為
template，值應該參照
的值為 boolean。 |
範例
其中 trackType=TRACK_APPVIEW：
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics App View",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_APPVIEW"
},
{
"key": "contentGroup",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "group",
"type": "template",
"value": "cg0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "dimension",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "dimension",
"type": "template",
"value": "dim0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "metric",
"list": [
{
"map": [
{
"key": "index",
"type": "template",
"value": "0"
},
{
"key": "metric",
"type": "template",
"value": "cm0"
}
],
"type": "map"
}
],
"type": "list"
},
{
"key": "fieldsToSet",
"list": [
{
"map": [
{
"key": "fieldName",
"type": "template",
"value": "fn0"
},
{
"key": "value",
"type": "template",
"value": "fv0"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "anonymizeIp"
},
{
"type": "template",
"key": "value",
"value": "true"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "appName"
},
{
"type": "template",
"key": "value",
"value": "myApp"
}
],
"type": "map"
},
{
"map": [
{
"type": "template",
"key": "fieldName",
"value": "sessionControl"
},
{
"type": "template",
"key": "value",
"value": "mySessionControl"
}
],
"type": "map"
}
],
"type": "list"
}
],
"tagId": "9",
"type": "ua"
}
其中 trackType=TRACK_EVENT：
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Event",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_EVENT"
},
{
"key": "nonInteraction",
"type": "boolean",
"value": "true"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "eventCategory",
"type": "template",
"value": "cat"
},
{
"key": "eventAction",
"type": "template",
"value": "act"
},
{
"key": "eventLabel",
"type": "template",
"value": "label"
},
{
"key": "eventValue",
"type": "template",
"value": "value"
}
],
"tagId": "10",
"type": "ua"
}
其中 trackType=TRACK_SOCIAL：
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Social",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_SOCIAL"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "socialNetwork",
"type": "template",
"value": "network"
},
{
"key": "socialAction",
"type": "template",
"value": "action"
},
{
"key": "socialActionTarget",
"type": "template",
"value": "action-target"
}
],
"tagId": "11",
"type": "ua"
}
其中 trackType=TRACK_TIMING：
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Timing",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_TIMING"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "timingVar",
"type": "template",
"value": "var"
},
{
"key": "timingCategory",
"type": "template",
"value": "cat"
},
{
"key": "timingLabel",
"type": "template",
"value": "label"
},
{
"key": "timingValue",
"type": "template",
"value": "value"
}
],
"tagId": "12",
"type": "ua"
}
其中 trackType=TRACK_EXCEPTION：
{
"accountId": "103020",
"containerId": "666282",
"liveOnly": false,
"name": "Universal Analytics Exception",
"parameter": [
{
"key": "trackingId",
"type": "template",
"value": "UA-123-1"
},
{
"key": "trackType",
"type": "template",
"value": "TRACK_EXCEPTION"
},
{
"key": "contentGroup",
"type": "list"
},
{
"key": "dimension",
"type": "list"
},
{
"key": "metric",
"type": "list"
},
{
"key": "fieldsToSet",
"type": "list"
},
{
"key": "exceptionDescription",
"type": "template",
"value": "description"
},
{
"key": "exceptionFatal",
"type": "boolean",
"value": "true"
}
],
"tagId": "13",
"type": "ua"
}
自訂圖片代碼
輸入代碼
img
參數
| 鍵 | 類型 | 附註 |
|---|---|---|
useCacheBuster |
boolean |
不得使用巨集。 |
url |
template |
|
cacheBusterQueryParam |
template |
範例
{
"accountId": "103020",
"containerId": "666282",
"firingRuleId": [
"1"
],
"liveOnly": false,
"name": "Custom Image Tag",
"parameter": [
{
"key": "useCacheBuster",
"type": "boolean",
"value": "true"
},
{
"key": "url",
"type": "template",
"value": "http://www.example.com"
},
{
"key": "cacheBusterQueryParam",
"type": "template",
"value": "gtmcb"
}
],
"tagId": "14",
"type": "img"
}