rocket
Meet
Merchant API
– the official successor to the Content API for Shopping.
updateNeuigkeiten
zu neuen Funktionen, Fehlerkorrekturen und Release-Updates der Merchant API.
point_of_sale
Hier erfahren Sie, wie Sie Ihr Unternehmen und Ihre Produkte auf Google verwalten und wie Sie programmatischen Zugriff auf Daten, Statistiken und einzigartige Funktionen im großen Maßstab erhalten.
Jetzt mit der Merchant API loslegen
Shopping-Kampagnen mithilfe von Anzeigengruppen verwalten
Mit Sammlungen den Überblick behalten
Sie können Inhalte basierend auf Ihren Einstellungen speichern und kategorisieren.
Zusammenfassung
Mit Anzeigengruppen können Sie eine Shopping-Kampagne für Gebote strukturieren.
Mit Anzeigengruppen können Sie Funktionen wie Gebotsanpassungen und auszuschließende Keywords verwenden.
Wenn Sie ein Produkt in mehreren Anzeigengruppen derselben Kampagne verwenden, wird das höchste Gebot verwendet.
Mit Produktgruppen können Sie Ihre Produkte in Anzeigengruppen unterteilen und anordnen. Weitere Informationen finden Sie unter Produktgruppen erstellen.
[[["Leicht verständlich","easyToUnderstand","thumb-up"],["Mein Problem wurde gelöst","solvedMyProblem","thumb-up"],["Sonstiges","otherUp","thumb-up"]],[["Benötigte Informationen nicht gefunden","missingTheInformationINeed","thumb-down"],["Zu umständlich/zu viele Schritte","tooComplicatedTooManySteps","thumb-down"],["Nicht mehr aktuell","outOfDate","thumb-down"],["Problem mit der Übersetzung","translationIssue","thumb-down"],["Problem mit Beispielen/Code","samplesCodeIssue","thumb-down"],["Sonstiges","otherDown","thumb-down"]],["Zuletzt aktualisiert: 2025-09-05 (UTC)."],[[["\u003cp\u003eShopping campaigns utilize ad groups for structuring bids and applying features like bid adjustments and negative keywords.\u003c/p\u003e\n"],["\u003cp\u003eBids in Shopping campaigns are assigned to product groups within ad groups, not keywords, influencing product visibility in search results.\u003c/p\u003e\n"],["\u003cp\u003eProducts can be organized within ad groups using product groups, categorized by attributes like brand, item ID, or product type, allowing for granular campaign control.\u003c/p\u003e\n"],["\u003cp\u003eYou can manage ad groups manually through the Google Ads UI or programmatically via the Google Ads API, providing flexibility in campaign setup and management.\u003c/p\u003e\n"],["\u003cp\u003eIf a product is included in multiple ad groups within the same campaign, the highest bid among those ad groups will be used to determine its ranking in auction.\u003c/p\u003e\n"]]],[],null,["# Manage a Shopping campaign with ad groups\n\nSummary\n-------\n\nYou can use ad groups to structure a [Shopping campaign](/google-ads/shopping/campaign-management/articles/t18) for bidding.\n\nAd groups let you use features like bid adjustments and negative\nkeywords.\n\nIf you include a product in multiple ad groups in the same campaign, the\nhighest bid is used.\n\nYou can use [Product groups](https://support.google.com/google-ads/answer/3517331) to subdivide and arrange your products under ad\ngroups. See [Create product groups](/google-ads/shopping/campaign-management/articles/t20) for more information.\n\nIn Google Shopping, bids are placed on product groups, not keywords. For\nmore information on bidding practices, see [Build and optimize Shopping\ncampaigns](https://support.google.com/google-ads/answer/6167176).\n\nManual steps\n------------\n\nHere are the steps to set up ad groups with the [Google Ads\nUI](//ads.google.com).\n\n1. Create a new [Shopping campaign](/google-ads/shopping/campaign-management/articles/t18).\n2. Create a new ad group and enter a name.\n3. Depending on your campaign type, you can subdivide your ad group into\n product groups by attributes. Here are some examples:\n\n - Brand\n - Item ID\n - Custom label\n - Product type\n - Google Product Category\n4. Check your product groups. If you didn't subdivide your ad group, see\n [Manage a Shopping campaign with product groups](https://support.google.com/google-ads/answer/6275317).\n\n5. [Pause or enable your ad\n groups](//support.google.com/google-ads/answer/2375409).\n\nSee [Manage a Shopping campaign with ad groups](https://support.google.com/google-ads/answer/6275304) for more information.\n\nAutomatic steps\n---------------\n\nHere are the steps to create ad groups with the [Google Ads\nAPI](/google-ads/api/docs/start).\n\nMake sure you've already [linked Merchant Center to Google Ads](/google-ads/shopping/full-automation/articles/t15) and\n[created a new campaign](/google-ads/api/docs/shopping-ads/create-campaign).\n\n1. Select `SHOPPING_PRODUCT_ADS` or `SHOPPING_SMART_ADS` as the\n [`AdGroupType`](/google-ads/api/reference/rpc/latest/AdGroupTypeEnum.AdGroupType).\n\n You can't change the `AdGroupType` later.\n2. [Create an ad](/google-ads/api/docs/shopping-ads/create-ad-group-ad).\n\n3. Use [Shopping Listing Groups](/google-ads/api/docs/shopping-ads/create-listing-groups) to organize your products.\n\nSee [Create ad group](/google-ads/api/docs/shopping-ads/create-ad-group) for more detail."]]
