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Summary
You can use products from your Merchant Center product feeds in Google Ads
Shopping campaigns by linking your Merchant Center account to Google Ads. You
can do this manually in the Merchant Center or
automatically through the Content API for Shopping.
Manual steps
Here are the steps to link your accounts from the Merchant Center:
Click the gear icon.
Click Linked accounts.
Click Link account, then enter the
Google Ads customer ID
for the account you want to link.
Click Send link request. This sends a request to the Google Ads account.
Use your Google Ads customer ID as the [adId] field
of an [AccountAdsLink] resource.
Use the [AccountAdsLink] resource in your call to accounts.insert to
create a new merchant account that's linked to your Google Ads account.
Existing merchant accounts
Use your Google Ads customer ID as the [adId] field
of an [AccountAdsLink] resource.
Use the [AccountAdsLink] resource in your call to [accounts.update] with
an existing merchant account ID to link your Google Ads account to the
existing merchant account.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-16 UTC."],[[["Link your Merchant Center and Google Ads accounts to use product feeds in Shopping campaigns, either manually through Merchant Center or automatically via the Content API."],["Manual linking requires \"Admin\" access in Merchant Center and \"Administrative access\" in Google Ads, involving sending a link request with your Google Ads customer ID."],["Automatic linking for new accounts involves including your Google Ads customer ID when creating the Merchant Center account through the Content API."],["Existing Merchant Center accounts can be linked automatically by updating the account through the Content API with your Google Ads customer ID."]]],[]]
