rocket
Meet
Merchant API
- the official successor to the Content API for Shopping.
updateObtén las últimas novedades
sobre las nuevas funciones, las correcciones de errores y las actualizaciones de versiones de la API de Merchant.
point_of_sale
Aprende a administrar tu empresa y tus productos en Google, y a obtener acceso programático a datos, estadísticas y capacidades únicas a gran escala.
Comienza a usar la API de Merchant hoy mismo
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Resumen
Puedes usar filtros de inventario para excluir ciertos productos de una campaña de Shopping.Para excluir productos de las campañas de Shopping inteligentes, usa criterios negativos para los grupos de fichas.
Puedes crear un filtro de inventario basado en uno o más valores de campos como Etiqueta personalizada (0-4) o Tipo de producto. Cuando aplicas un filtro de inventario a una campaña, solo se publicitan las ofertas que coinciden con el filtro. Puedes crear un filtro de inventario en la IU de Google Ads.
En los pasos de esta sección, se usa Etiqueta personalizada como ejemplo. También puedes hacerlo con otros atributos del feed admitidos, como Tipo de producto, Marca o Categoría de producto de Google.
Los filtros siguen la lógica AND. Solo verás los resultados que coincidan con todos los criterios de tu filtro.
Pasos manuales
A continuación, se muestra un ejemplo de los pasos manuales con el atributo Etiqueta personalizada:
Establece la campaign_criterion_operation en create.
Establece el product_custom_attribute.index en 0 (se admiten 0-4).
Establece product_custom_attribute.value en el valor que desees para la etiqueta personalizada.
Establece el campo campaign en el resource_name del campaign_criterion que creaste en el paso anterior.
Los valores de etiqueta personalizada pueden tener entre 1 y 100 caracteres de longitud, y puede haber hasta 1,000 valores únicos en toda la cuenta para cada atributo de etiqueta personalizada (hasta 5,000 etiquetas en total).
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-09-05 (UTC)"],[[["\u003cp\u003eUse inventory filters to include or exclude specific products from Shopping campaigns, ensuring only relevant offers are advertised.\u003c/p\u003e\n"],["\u003cp\u003eFilters can be created based on attributes like Custom label, Product type, Brand, or Google product category, utilizing 'AND' logic for precise targeting.\u003c/p\u003e\n"],["\u003cp\u003eYou can manage inventory filters manually through the Google Ads UI or automatically via the Google Ads API using listing scopes.\u003c/p\u003e\n"],["\u003cp\u003eCustom labels offer flexibility, allowing up to 1,000 unique values per attribute for refined product categorization within campaigns.\u003c/p\u003e\n"],["\u003cp\u003eRefer to the provided resources for detailed instructions, examples, and further information on implementing inventory filters effectively.\u003c/p\u003e\n"]]],[],null,["# Filter products\n\nSummary\n-------\n\nYou can use inventory filters to exclude certain products from a Shopping\ncampaign.To exclude products from Smart Shopping Campaigns, use [negative\ncriteria for listing groups](/google-ads/shopping/full-automation/articles/t20) instead.\n\nYou can create an [inventory filter](https://support.google.com/google-ads/answer/2382954) based on one or more values from\nfields like **Custom label (0-4)** or **Product type** . When you apply an\ninventory filter to a campaign, only offers that match the filter are\nadvertised. You can create an inventory filter in the [Google Ads UI](https://ads.google.com/).\n\nThe steps in this section use **Custom label** as an example. You can also do\nthis with other supported feed attributes, like Product type, Brand, or\nGoogle product category.\n| **Key Term:** In the Google Ads API, inventory filters are referred to as *listing\n| scopes*.\n\nFilters follow `AND` logic. You only see results that match all of the\ncriteria in your filter.\n\nManual steps\n------------\n\nHere's an example of the manual steps, using the attribute **Custom label**:\n\n1. [Link Merchant Center to Google Ads](/google-ads/shopping/full-automation/articles/t15).\n2. Sign in to the [Google Ads account](https://ads.google.com/).\n3. Click an existing campaign that uses your Merchant Center products, or [create a new one](/google-ads/shopping/full-automation/articles/t18).\n4. Click **Settings** in the left sidebar.\n5. Expand the **Additional settings** dropdown menu.\n6. Click **Inventory filter**.\n7. In the boxes shown:\n 1. Select **Custom label 0** . **Custom label 0-4** are supported.\n 2. Enter a value for the custom label.\n8. To filter by multiple values, click **AND** and repeat the preceding step.\n\nAutomatic steps\n---------------\n\nYou can only apply one listing scope per campaign. Each listing scope can\ninclude multiple product filters.\n\nHere's an example of the automatic steps, using `product_custom_attribute` as an\nexample:\n\n1. Make sure you've successfully created a campaign and have a campaign ID.\n2. Call [`MutateCampaignCriteriaRequest`](/google-ads/api/reference/rpc/latest/MutateCampaignCriteriaRequest) as follows:\n 1. Set the `campaign_criterion_operation` to `create`.\n 2. Set the `product_custom_attribute.index` to `0` (`0`-`4` are supported).\n 3. Set the `product_custom_attribute.value` to your desired value for the custom label.\n 4. Set the `campaign` field to the `resource_name` of the `campaign_criterion` you created in the preceding step.\n\n[Custom label](https://support.google.com/merchants/answer/6324473) values can be 1 to 100 characters in length, and there can\nbe up to 1,000 unique values account-wide for each custom label attribute (up to\n5,000 labels total).\n\nSee the [Google Ads Shopping example](https://github.com/googleads/google-ads-python/blob/main/examples/shopping_ads/add_listing_scope.py) for examples of other kinds of inventory\nfilters and more detail."]]
