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Os scripts do Google Ads oferecem uma maneira de gerenciar e consultar programaticamente seus dados do Google Ads usando JavaScript em um ambiente de desenvolvimento integrado (IDE) baseado em navegador. A maioria dos recursos do Google Ads está disponível
nos scripts do Google Ads por chamadas mutate
e search. É possível usar scripts para automatizar procedimentos comuns ou interagir com dados externos em uma ou várias contas do Google Ads.
Por que usar scripts?
Os scripts do Google Ads podem ser ideais para você se:
Pré-requisitos
Basta ter um conhecimento básico de JavaScript. O IDE ajuda com
destaque de sintaxe, preenchimento automático e visualização. Você só precisa de uma conta do Google Ads para começar a escrever seu primeiro script.
Feedback
Se você tiver algum feedback sobre os scripts do Google Ads, envie para nós! Entre em contato com a gente no Discord.
Se precisar de ajuda, entre em contato com o suporte técnico de scripts.
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2025-09-10 UTC.
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],["Última atualização 2025-09-10 UTC."],[[["\u003cp\u003eGoogle Ads scripts allow you to automate Google Ads tasks and interact with external data using JavaScript within a browser-based IDE.\u003c/p\u003e\n"],["\u003cp\u003eBasic JavaScript knowledge is sufficient to get started, and a Google Ads account is all you need.\u003c/p\u003e\n"],["\u003cp\u003eThe new Google Ads scripts experience offers a rewritten backend with benefits like ES6 support, improved performance, better validation, and enhanced campaign bidding strategy support.\u003c/p\u003e\n"],["\u003cp\u003eYou can easily transition to the new infrastructure using a toggle within the script editor.\u003c/p\u003e\n"],["\u003cp\u003eFeedback on Google Ads scripts is encouraged and can be shared through the designated forum.\u003c/p\u003e\n"]]],[],null,["Google Ads scripts provide a way to programmatically manage and query your Google Ads data\nusing JavaScript in a browser-based IDE. Most features of Google Ads are available\nin Google Ads scripts through [mutate](https://developers.google.com/google-ads/scripts/docs/features/mutate)\nand [search](https://developers.google.com/google-ads/scripts/docs/reference/adsapp/adsapp#search_query-optArgs)\ncalls. You can use scripts to automate common procedures or interact with\nexternal data---for one to many Google Ads accounts.\n\nWhy use scripts?\n\nGoogle Ads scripts may be right for you if:\n\n- You want to make changes to your Google Ads account programmatically, without needing to set up a server or coding environment.\n- You want to apply [Bulk Uploads](https://developers.google.com/google-ads/scripts/docs/features/bulk-upload) or [manage Video Campaigns](https://developers.google.com/google-ads/scripts/docs/features/video-campaigns) programmatically.\n- You want to [manage advertiser accounts at the manager level](https://developers.google.com/google-ads/scripts/docs/features/manager-scripts) by writing one script that can access all serving child accounts.\n- You want to schedule scripts to run without needing an [active user session](https://developers.google.com/google-ads/scripts/docs/concepts/authorization#why_authorization_is_necessary).\n- You want to integrate with other [Google APIs](https://developers.google.com/google-ads/scripts/docs/features/advanced-apis) or [third party APIs](https://developers.google.com/google-ads/scripts/docs/features/third-party-apis).\n- Your script will take [less than 30 minutes to run](https://developers.google.com/google-ads/scripts/docs/limits) (or 60 minutes if run in parallel from a manager account).\n\nPrerequisites\n\nOnly entry-level familiarity with JavaScript is needed---the IDE helps with\nsyntax highlighting, auto-complete, and previewing. All you need is a\n[Google Ads](//ads.google.com) account to start writing your first script.\n\nFeedback\n\nIf you have any feedback on Google Ads scripts, we would love to hear it! Reach\nout to us on [Discord](//goo.gle/google-ads-discord).\n\nIf you need support,\n[contact scripts technical support](/google-ads/scripts/docs/support/contact)."]]
