Structured snippet header translations

  • Structured snippets are ad extensions that give context about your product or service.

  • Each structured snippet uses a header chosen from a predefined list to categorize the information provided.

  • Examples of available headers include Brands, Amenities, Styles, Types, Destinations, and Services.

  • Localized headers are available, providing the header strings in various languages.

Structured snippets

Structured snippet assets highlight specific aspects of your products or services alongside your ads. When you configure a StructuredSnippetAsset object, set the header field to one of the predefined English header strings in the following table or an exact localized header string from the Localized headers table:

Header Definition Examples
Brands Company or product line names Brands: Nest, Pixel, Chromebook
Amenities Desirable or useful features or facilities of a building or place Amenities: Ski Storage, Swimming Pool, Restaurant
Styles Variants of a product Styles: Wingback, Button Tufted, French Country, Swivel, Nailhead, Scalloped
Types Categories or variants of a product or service Types: LED, Incandescent, Halogen, Fluorescent, Metal Halide
Destinations Geographic entities such as cities, states, or countries Destinations: Las Vegas, New York, Tokyo, Rome, Cancun, Paris
Service catalog Services offered Service catalog: Oil change, Smog check, Tire alignment
Courses Educational offerings Courses: Linear Algebra, Creative Writing, Data Structures
Neighborhoods Places within a city Neighborhoods: Downtown, Hayes Valley, Mission, Excelsior
Shows TV shows or theater performances Shows: The Voyage, Knights, American Dancer
Insurance coverage Types of coverage offered by insurance companies Insurance coverage: Liability, Collision, Comprehensive
Degree programs Major subjects of study at an educational institution Degree programs: Accounting, Biology, Psychology
Featured hotels Hotel names Featured hotels: Luxury Inn, Alpine Lodge, Lakeside Hotel
Models Vehicle or product models Models: Corolla, Camry, Prius

Localized headers

To create a localized structured snippet, set the header field of your StructuredSnippetAsset object to one of the supported translated strings in the following table. Strings are case-sensitive and must match the server allowlist for that locale. All English locales (en, en-AU, and en-GB) validate against the canonical English strings (Neighborhoods, Degree programs, Service catalog, and Featured hotels).

View CSV-formatted values

Locale Language Brands Amenities Styles Types Destinations Service catalog Courses Neighborhoods Shows Insurance coverage Degree programs Featured hotels Models
ar Arabic العلامات التجارية وسائل الراحة الأنماط الأنواع الوجهات الخدمات الدورات التدريبية الأحياء العروض التغطية التأمينية برامج الشهادات الفنادق المميّزة النماذج
bg Bulgarian Марки Удобства Стилове Типове Дестинации Услуги Курсове Квартали Предавания Застраховка Специалности Представени хотели Модели
ca Catalan Marques Serveis addicionals Estils Tipus Destinacions Serveis Cursos Barris Programes Assegurança Titulacions Hotels destacats Models
zh-HK Chinese (Hong Kong) 品牌 設施 款式 類型 目的地 服務 課程 社區 節目 保障範圍 學位課程 特色酒店 型號
zh-CN Chinese (Simplified) 品牌 设施 样式 类型 目的地 服务 课程 社区 节目 险种 学位课程 精选酒店 型号
zh-TW Chinese (Traditional) 品牌 設施 款式 類型 目的地 服務 課程 社區 節目 承保範圍 學位課程 精選飯店 型號
hr Croatian Robne marke Sadržaji Stilovi Vrste Odredišta Usluge Tečajevi Četvrti Emisije Osiguranje Studijski programi Istaknuti hoteli Modeli
cs Czech Značky Vybavení Styly Typy Cíle Služby Kurzy Známé oblasti Pořady Pojištění Studijní programy Vybrané hotely Modely
da Danish Brands Faciliteter Design Typer Destinationer Tjenester Kurser Nabolag Serier Forsikringsdækning Uddannelser Udvalgte hoteller Modeller
nl Dutch Merken Voorzieningen Stijlen Typen Bestemmingen Services Cursussen Buurten Shows Dekking Studieprogramma's Aanbevolen hotels Modellen
en English Brands Amenities Styles Types Destinations Service catalog Courses Neighborhoods Shows Insurance coverage Degree programs Featured hotels Models
en-AU English (Australia) Brands Amenities Styles Types Destinations Service catalog Courses Neighborhoods Shows Insurance coverage Degree programs Featured hotels Models
en-GB English (UK) Brands Amenities Styles Types Destinations Service catalog Courses Neighborhoods Shows Insurance coverage Degree programs Featured hotels Models
et Estonian Brändid Mugavusteenused Stiilid Tüübid Sihtkohad Teenused Kursused Ümbruskonnad Saated ja etendused Kindlustuskaitse Kraadiõppeprogrammid Soovitatud hotellid Mudelid
fil Filipino Mga Brand Mga Amenity Mga Istilo Mga Uri Mga Destinasyon Mga Serbisyo Mga Kurso Mga Komunidad Mga Palabas Sakop ng insurance Mga degree program Itinatampok na hotel Mga Modelo
fi Finnish Brändit Lisäpalvelut Tyylit Tyypit Kohteet Palvelut Kurssit Kaupunginosat Show't Vakuutukset Oppiaineet Suositellut hotellit Automerkit
fr French (France) Marques Équipements Styles Types Destinations Services Cours Quartiers Émissions Couverture d'assurance Programmes d'études Sélection d'hôtels Modèles
de German Marken Ausstattung Stile Typen Ziele Dienstleistungen Kurse Viertel Serien Versicherungsleistung Studiengänge Vorgestellte Hotels Modelle
el Greek Επωνυμίες Παροχές Στυλ Τύποι Προορισμοί Υπηρεσίες Μαθήματα Γειτονιές Εκπομπές Ασφαλιστική κάλυψη Προγράμματα πτυχίων Ξενοδοχεία Μοντέλα
iw Hebrew מותגים שירותי המקום סגנונות סוגים יעדים גיאוגרפיים שירותים קורסים שכונות הופעות ותוכניות כיסוי ביטוחי תוכניות ללימודי תואר מלונות מומלצים דגמים
hi Hindi ब्रैंड सुविधाएं शैलियां प्रकार गंतव्य सेवाएं पाठ्‍यक्रम आस-पड़ोस कार्यक्रम बीमा कवरेज डिग्री कार्यक्रम प्रदर्शित होटल मॉडल
hu Hungarian Márkák Szolgáltatások Stílusok Típusok Úti célok Szolgáltatások Tanfolyamok Városrészek Műsorok Biztosítási módozat Diplomaprogramok Kiemelt szállodák Modellek
id Indonesian Merek Fasilitas Ragam Jenis Destinasi Layanan Kelas Kawasan Acara Cakupan asuransi Program sarjana Hotel pilihan Model
it Italian Marche Servizi Stili Tipi Destinazioni Servizi Corsi Quartieri Programmi Copertura assicurativa Corsi di studio Hotel consigliati Modelli
ja Japanese ブランド 設備 スタイル タイプ 到着地 サービス コース 周辺地域 番組 保険の保障 学位プログラム おすすめのホテル モデル
ko Korean 브랜드 편의 시설 스타일 유형 목적지 서비스 과정 인근 지역 프로그램 보험 보상 범위 학위 취득 프로그램 추천 호텔 모델
lv Latvian Zīmoli Ērtības Stili Veidi Galamērķi Pakalpojumi Kursi Apkaimes Pārraides Apdrošināšana Studiju programmas Piedāvātās viesnīcas Modeļi
lt Lithuanian Prekių ženklai Patogumai Stiliai Tipai Paskirties vietos Paslaugos Kursai Namų apylinkės Laidos Draudimo aprėptis Moksliniai laipsniai Siūlomi viešbučiai Modeliai
ms Malay Jenama Kemudahan Gaya Jenis Destinasi Perkhidmatan Kursus Kejiranan Rancangan Liputan insurans Program ijazah Hotel utama Model
no Norwegian Merkevarer Fasiliteter Stiler Typer Destinasjoner Tjenester Kurs Lokalområder Programmer Forsikringsdekning Utdanningsprogrammer Utvalgte hoteller Modeller
pl Polish Marki Udogodnienia Style Typy Miejsca docelowe Usługi Kursy Okolice Programy Ubezpieczenia Kierunki studiów Polecane hotele Modele
pt-BR Portuguese (Brazil) Marcas Comodidades Estilos Tipos Destinos Serviços Cursos Vizinhança Programas Cobertura do seguro Programas de graduação Hotéis em destaque Modelos
pt-PT Portuguese (Portugal) Marcas Comodidades Estilos Tipos Destinos Serviços Cursos Arredores Programas Cobertura do seguro Licenciaturas Hotéis de destaque Modelos
ro Romanian Mărci Dotări Stiluri Tipuri Destinații Servicii Cursuri Cartiere Emisiuni Asigurare Programe de studiu Hoteluri prezentate Modele
ru Russian Бренды Удобства Стили Типы Места Услуги Курсы Кварталы Шоу Страховая защита Программы обучения Рекомендуемые отели Модели
sr Serbian брендови садржаји стилови типови дестинације услуге курсеви делови града емисије осигурање дипломе истакнути хотели модели
sk Slovak Značky Vybavenie Štýly Typy Destinácie Služby Kurzy Štvrte Relácie Poistenie Vzdelávacie programy Odporúčané hotely Modely
sl Slovenian Blagovne znamke Ponudba Slogi Vrste Cilji Storitve Tečaji Soseske Oddaje Kritje zavarovanj Študijski programi Predstavljeni hoteli Modeli
es-419 Spanish (Latin America) Marcas Servicios adicionales Estilos Tipos Destinos Servicios Cursos Barrios Programas Cobertura de seguro Carreras universitarias Hoteles destacados Modelos
es Spanish (Spain) Marcas Servicios adicionales Estilos Tipos Destinos Servicios Cursos Barrios Programas Cobertura de seguro Carreras universitarias Hoteles destacados Modelos
sv Swedish Varumärken Bekvämligheter Stilar Typer Resmål Tjänster Kurser Grannskap Program Försäkringstyper Utbildningar Hotellval Bilmodeller
th Thai แบรนด์ สิ่งอำนวยความสะดวก สไตล์ ประเภท ปลายทาง บริการ หลักสูตร ย่านใกล้เคียง โชว์ ความคุ้มครองในประกัน หลักสูตรปริญญา โรงแรมเด่น รุ่น
tr Turkish Markalar Sunulan olanaklar Stiller Türler destinasyonlar Hizmetler Kurslar Mahalleler Programlar Sigorta kapsamı Lisans programları Öne çıkan oteller Modeller
uk Ukrainian Бренди Зручності Стилі Типи Місця Послуги Курси Квартали Шоу Страховий захист Освітні програми Рекомендовані готелі Моделі
vi Vietnamese Thương hiệu Tiện nghi Kiểu Loại Điểm đến Dịch vụ Khóa học Vùng lân cận Chương trình Phạm vi bảo hiểm Cấp bằng Khách sạn nổi bật Model